The Measure Pod

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZWatch on YouTube - https://youtu.be/dcZhmVY_Bl000:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good foundations. 00:36:08 - Unstructured data in AI platforms. 00:40:10 - BigQuery as enterprise advantage. 00:42:56 - BigQuery vector search capabilities. 00:48:11 - Multi-agent systems and autonomy. 00:51:20 - Importance of robust data. 00:54:06 - BigQuery and unstructured data. 00:58:05 - Reducing repetitive work through automation.-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025. From shiny new features to subtle shifts in direction, they cover the bits that matter—what’s exciting, what’s useful, and what might actually change the way we work. Plenty of ground covered. Plenty of thoughts shared. And just the beginning of what’s to come.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #119 Google Cloud Next 25 roundup appeared first on Measurelab.

In this heartfelt farewell, hosts reminisce about their podcast journey, sharing cherished moments and lessons learned. A lively quiz tests their memories of quotes and past episodes, creating laughter and camaraderie. They delve into human behavior, exploring decision-making and pain thresholds, while weaving in fun gaming trivia. Reflecting on their evolution and future changes, they inspire listeners to stay engaged and excited about what lies ahead.

Jorge Roberto Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks, dives deep into the intricacies of marketing analytics. He discusses the balance between modern technologies and traditional marketing principles. Topics include the evolving landscape of attribution models and the impact of e-commerce on business growth. Jorge also highlights the importance of human understanding in data analysis and explores the challenges of maintaining analytical credibility, especially with tools like GA4. His insights bring clarity to the complexities of marketing measurement.

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m00:00:40 Who are you? And what brings you to Superweek? 00:05:50 What’s been your favourite part of Superweek? 00:10:43 How would you explain Superweek to someone who’s never been before? -----Episode Summary:In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference dedicated to data analytics. They share their favourite moments from the event and discuss the value of connecting with like-minded professionals, each bringing their own unique backgrounds and reasons for attending.-----About The Measure Pod:The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhavik Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #116 Highlights from Superweek 2025! appeared first on Measurelab.

Egor Howell, a rising voice in data science and content creation at Deliveroo, shares his journey from physics to AI. He discusses the evolution of data roles, emphasizing the distinctions between data scientists and analysts. Egor highlights the importance of content creation for building skills and personal branding. He also delves into practical data modeling, A/B testing challenges, and the critical balance between statistics and business intuition, offering insights that inspire newcomers to thrive in analytics.

In this discussion, Ole Bossdorf, an analytics expert at Project A, shares insights from his work with early-stage startups and established firms. He emphasizes the importance of focusing on meaningful metrics over vanity metrics, shedding light on how to navigate data scarcity. Ole discusses timing in data strategy and the necessity for collaboration across teams. He also explores the intricacies of running a direct-to-consumer supplement business, highlighting critical performance metrics for success.

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoKWatch on YouTube - https://youtu.be/PbrJeY0fCtU00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors Beyond Clicks in Marketing Measurement 00:15:25 - Defining Attribution Modeling and MMM 00:20:03 - Data-Driven Multi-Touch Attribution 00:22:17 - Pros and Cons of MMM vs. MTA 00:27:10 - Limitations and Realities of Attribution Models 00:30:43 - Measurelab Advertisement 00:33:42 - Applicability of Different Measurement Approaches 00:35:03 - Combining Different Measurement Methodologies 00:42:45 - Practical Impact on PPC Managers 00:45:21 - Convincing Decision-Makers to Adopt New Approaches 00:55:31 - Outro Questions -----Episode Summary:In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies.-----About The Measure Pod:The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg00:00:00 - Marketing and product analytics crossover. 00:04:24 - Brighton meetup for analytics. 00:08:32 - Product analytics platforms vs GA4. 00:11:05 - Product analytics platform considerations. 00:14:46 - Lifetime value and retention analysis. 00:18:28 - Product analytics and event data. 00:22:07 - Google Analytics limitations discussed. 00:24:58 - Measurelab advertisement 00:25:39 - Data discrepancies between analytics tools. 00:27:24 - Data collection and platform discrepancies. 00:30:09 - Product analytics integration challenges. 00:32:40 - GA4 platform limitations. 00:36:30 - Cookie banners and consent management. 00:39:10 - User experience and data collection. 00:44:45 - Integration buy-in for analytics platforms. 00:45:39 - Warehouse native analytics approach.-----Episode Summary:In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests.-----About The Measure Pod:The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #112 Product analytics tool assessment appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGcWatch on YouTube - https://youtu.be/bIYsp57Rmuo00:00:00 - Introduction 00:05:15 - Crap Talks Brighton 00:07:11 - Analytics as an investment 00:10:57 - Analytics as a profit enabler 00:14:47 - Analytics team success without proof 00:18:19 - Thermostat vs. Thermometer analogy 00:23:54 - Optimising sales call strategies 00:24:04 - Measurelab Ad 00:25:22 - Simplicity in analytics adoption 00:29:41 - Empowering analysts through problem-solving 00:32:12 - Product-led growth experiment outcomes. 00:36:01 - End of Google Analytics era 00:40:03 - Modular data stack considerations 00:41:37 - Google Analytics and advertising impact 00:46:20 - Google Analytics and competition 00:49:57 - Personal hobbies of an analyst-----Episode Summary:In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!-----About The Measure Pod:The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrCWatch on YouTube - https://youtu.be/hSmKcauB_5E00:00:00 - Introduction to The Measure Pod 00:00:22 - The Future of Data Collection 00:01:00 - The Reality of Data Accuracy 00:02:45 - The Need for 100% Data Collection 00:03:23 - The Trap of Data-First Thinking 00:04:26 - Data Silos and Business Expectations 00:06:07 - Politics and Bureaucracy in Organisations 00:07:28 - The Evolution of Analytics Roles 00:09:05 - Specialisation vs. Generalisation in Analytics 00:10:13 - The Changing Landscape of Data Science 00:12:34 - The Role of Analysts in Decision Making 00:14:07 - The Future of Machine Learning in Analytics 00:17:21 - Advertisement 00:21:09 - Ethics in Data Collection 00:25:31 - Public Perception of Privacy 00:28:13 - The Future of Analyst Roles 00:36:33 - Conclusion and Audience Engagement-----Episode Summary:This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade. The episode covered topics such as data accuracy, ethics, AI, and much more.-----About The Measure Pod:The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #110 Live from MeasureCamp London 2024: analytics in 2034 appeared first on Measurelab.