The Measure Pod

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.**---DISCLAIMER: Neither we, or our podcast guest Rick Dronkers, is a lawyer or data privacy professional. We don’t give any legal advice. This podcast should not be taken as legal advice. Please consult with a lawyer and a privacy legislation professional before taking any decisions.---Quote of the episode from Rick: "It's good for us to realise Google Analytics makes them no money right. It all serves to get people in on the ad network, and that kind of conflicts with the privacy thing"Quote of the episode from Dan: "One of my nerdy pastimes is to go onto a website and see if their cookie banner even works, because everyone's got a cookie banner now"Quote of the episode from Dara: "If we just started from fresh today and we had no knowledge of what was there before, we'd probably find a way and we'd work quite comfortably within the legislation"---This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance. Rick helps them understand all the buzz arougn the recent 'GA is illegal' news and how (or if) GA4 can help address anything.Check out Rick over at Data to Value https://bit.ly/3Bmxwbm, Twitter https://bit.ly/3Uhxquy and LinkedIn https://bit.ly/3S3EusA.And make sure you listen to Rick's podcast Life After GDPR (after ours of course ;) ) - https://bit.ly/3qJccrU.Have a read through the "Q&A on the CNIL's formal notices concerning the use of Google Analytics" with links to all the CNIL pages on GDPR-compliant tools and how GA might be compliant with the use of server-side GTM - https://bit.ly/3UgBtXZ.Since the recording of this podcast, Rick published his article on "Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?" which is well worth a read - https://bit.ly/3S3jIta.In other news, Dan gets his Trek on, Dara goes mountaineering and Rick enjoys his creature comforts!Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.The post #52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value) appeared first on Measurelab.

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.**---Quote of the episode from Bastien: "There's nothing like a sexy graph!"Quote of the episode from Dara: "If you start feeling like you're not stupid anymore, you're probably getting complacent."Quote of the episode from Dan: "I've not heard of startup bod before, that's a new one to me, but it sounds really fun."---This week Dan and Dara catch up with Bastien Eymery on his journey from data science, to growth marketer to plant-based milk founder! They discuss what it took to develop the recipe, how it got into shops, and all the data and analysis to it to make it a success.Find Lilk on their website https://bit.ly/3RLNW3H and on Instagram https://bit.ly/3D8s6Dt.Read about Lilk's win at The Grocer’s New Product Awards https://bit.ly/3B4MtyW.Join Bastien and Lilk at the London Coffee Festival on 20-23 April 2023 to witness their new exciting launch https://bit.ly/3x8pQZc.In other news, Dan recovers from 'the vid', Dara visits the emerald isle and Bastien addresses his sart-up bod!Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.The post #51 From marketing to milk (with Bastien Eymery @ Lilk) appeared first on Measurelab.

This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveballs thrown in there for good measure too.Dara's chosen charity is Hopefield Animal Sanctuary, please support them if you can by donating to help the, care for sick, unwanted and mistreated animals - https://bit.ly/3Pvzknm (and they have a vegan cafe too!).Dan and Dara are taking a few well deserved weeks off, they'll be back soon for plenty more analytics hot takes and interesting guests.Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).If you're liking the show, please show some support and leave a rating on Spotify.If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.Full show notes and transcript over at https://bit.ly/3QhlW7V.The post #50 Who wants to be an analyticsionaire! appeared first on Measurelab.

This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more!The Measure Pod episode #6 - https://bit.ly/3pivbbK (or just look in your podcast player that you're in now)The Google page detailing the limit differences with GA4 and GA4-360 - https://bit.ly/3p9s7Po.The Google page detailing the 1 million events per day limit for the BigQuery export - https://bit.ly/3Ag7tDu.Dan's posts on GA4 and GTM in Unity for app development - https://bit.ly/3QlcIY3.In other news, Dan is teaching skating and dara is back to Netflix!Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).If you're liking the show, please show some support and leave a rating on Spotify.If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.Full show notes and transcript over at https://bit.ly/3QhlW7V.The post #49 Will you still need GA360 in a GA4 world? appeared first on Measurelab.

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff!The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr.Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694.A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve.The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai.Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO.Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK.Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o.In other news, Dan is drinking science and dara is back into routine!Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).If you're liking the show, please show some support and leave a rating on Spotify.If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.Full show notes and transcript over at https://bit.ly/3brNEiU.The post #48 Cookies and consent in Google Analytics appeared first on Measurelab.

This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation.See SNowplow's website for more details on who they are and what they do - https://bit.ly/3b9hwkc.Read Dara's review of Jordan's talk (and others) - https://bit.ly/3besPY4.For good measure, here's Mark Rittman's DJ Soundcloud profile for some House tracks! - https://bit.ly/3PIYMap.In other news, Dan is pointing-and-clicking, Dara is watching a tour, and Jordan is gigging!Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).If you're liking the show, please show some support and leave a rating on Spotify.If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.Full show notes and transcript over at https://bit.ly/3cQ8w3N.The post #47 Digging into Snowplow (with Jordan Peck) appeared first on Measurelab.

This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us with Firebase Analytics/Google Analaytics for Firebase/Google Analytics!Check out Dan's GA and GTM resources when using Unity for app development on his blog - https://bit.ly/3crM4h8.This blog from Todd Kerpelman is a funny account of all the confusion around the Firebase/Google/Analytics names, well worth a read! - https://bit.ly/3PHEgGp.In other news, Dan is HOT and Dara is HOT!Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).If you're liking the show, please show some support and leave a rating on Spotify.If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.Full show notes and transcript over at https://bit.ly/3v1wVJI.The post #46 Google Analytics for apps (i.e. Firebase) vs. websites appeared first on Measurelab.

Richard Fergie, creator of Forecast Forge, joins Dan and Dara to discuss forecasting with machine learning models and the flaws in Google Analytics 4's machine learning approach. Richard shares his rules for using machine learning forecast models and emphasizes the importance of plotting the data first. They also touch on the challenges faced by analytics thinkers, the impact of consent management systems on website traffic, and upcoming features of Forecast Forge. Personal updates include Richard's plans to emigrate and a discussion on the new narrative adventure game, Road 96.

This week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value of subject matter expert driven training so that you can get real value from live in-person discussions and Q&A, as well as all the things they figured out not being professional teachers!Shameless but whatevs, here's a link to our GA4 Kickstarter training - https://bit.ly/3RcfwI5. And a link to the in-person GA4 training Dan runs via brightonSEO - https://bit.ly/3amGBra.In other news, Dan sees (more) love being cemented and Dara goes on the road in the van!Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).If you're liking the show, please show some support and leave a rating on Spotify.If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.Full show notes and transcript over at https://bit.ly/3AxwBGy.The post #44 What we’ve learned from teaching analytics appeared first on Measurelab.

This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes.Google documentation on the data retention setting - https://bit.ly/3yvEZok.Simo Ahava's four custom dimensions for UA to improve data collection and be able to export all raw data - https://bit.ly/3sEwNPI.In other news, Dan gets musical and Dara goes all dandy!Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).If you're liking the show, please show some support and leave a rating on Spotify.If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.Full show notes and transcript over at https://bit.ly/3I2xdph.The post #43 What is data retention in GA? appeared first on Measurelab.