

The Measure Pod
Measurelab
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
Episodes
Mentioned books

Mar 27, 2026 • 57min
#139 The role of AI and semantic layers in BI (with Colin Zima at Omni)
Full show notes, transcript and AI chatbot - https://bit.ly/4t8mHmCWatch on YouTube - https://youtu.be/NqnBWK2si4Y-----Episode Summary:In this episode of the Measure Pod, Dara and Matthew welcome Colin Zima, CEO and co-founder of Omni. Colin shares his journey in the analytics space, detailing his extensive experience with data tools, including eight years at Looker, where he held various roles in product, customer success, and support. He reflects on his time as one of Looker's first customers and discusses his vision for Omni, a platform aimed at revolutionising analytics by integrating AI and combining the best features of existing tools.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Mar 13, 2026 • 57min
#138 Is Claude the future of agentic AI
Full show notes, transcript and AI chatbot - https://bit.ly/40Zlwd1Watch on YouTube - https://youtu.be/l-tb1uryhg8-----Episode Summary:Dara and Matthew are back with a packed episode. From the Pentagon drama that had Anthropic, OpenAI and Sam Altman making headlines, to Google's latest releases in BigQuery, Flux, Code Wiki and Workspace CLI, there's no shortage of things to unpack. The main event though is a thorough exploration of why both hosts keep coming back to Claude above all else - covering Claude Code, Claude Cowork, scheduled tasks, remote control, plugins and the growing sense that agentic AI has finally crossed over from the CLI world into something anyone can use. Plus, is an OpenAI deep dive episode on the horizon?-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Feb 20, 2026 • 49min
#137 Which LLMs stand the test of time?
Full show notes, transcript and AI chatbot - https://bit.ly/406exPnWatch on YouTube - https://youtu.be/ZvVsb9ezGKI-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew ride the wave of technological change, diving into the fast-moving dynamics of AI model competition and what it means for the industry. They explore how tools like Co-work are reshaping the way developers write code, and reflect on the broader trend of removing friction from technology - touching on recent innovations like OpenClaw. The conversation shifts toward the enterprise world, unpacking governance and security challenges in SaaS before turning to Google's evolving AI strategy, its infrastructure advantages, and the role of Tensor Processing Units in giving it a unique edge. -----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Feb 6, 2026 • 59min
#136 Agents, swarms, and the AI awakening
Full show notes, transcript and AI chatbot - https://bit.ly/49YPF1LWatch on YouTube - https://youtu.be/hcYLQIw9N-s-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew ease into the new year, shake off the podcasting rust before diving into big-picture ideas about AI’s potential to guide humanity toward a more optimistic, almost Star Trek–like future. Along the way, they explore themes spanning cloud engineering and analytics, setting up thoughtful conversations at the intersection of data, technology, and what comes next.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Dec 19, 2025 • 50min
#135 Twelve highlights of 2025 and future predictions
Full show notes, transcript and AI chatbot - https://bit.ly/4s2dxZdWatch on YouTube - https://youtu.be/mcSx6M5-V4w-----Episode Summary:In this episode of The Measure Pod, join Dara and Matthew as they look back over the year with 12 of their favourite highlights. They discuss the funniest and most thought-provoking moments from past episodes, including the infamous tungsten cubes story, the importance of critical thinking in the age of AI, and the rapid acceleration of productivity. They also share their thoughts on warehouse-native analytics, the potential consciousness of AI, and predictions for the future of the web. Tune in for a reflective, insightful, and humorous recap of 2025 in the world of data, analytics and AI.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Nov 28, 2025 • 1h 32min
#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
Daniel Hulme, Chief AI Officer at WPP and founder of Satalia, dives into the world of AI with fascinating insights. He discusses building a culture of experimentation at Satalia and how liquid hierarchies can enhance collaboration among AI agents. Daniel explores consciousness in AI, questioning the alignment of ethical values and safety concerns. He shares practical advice for startups on integrating AI and warns against misplaced investments. Finally, he envisions a future shaped by 'protopia,' where automation may redefine human purpose.

Nov 14, 2025 • 1h 5min
#133 The role of AI in analytics (with Juliana Jackson at Jellyfish)
Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNljWatch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a product person and how her role has developed. With a knack for blending technical data insights with commercial strategy, she currently holds the position of Cloud Director at Jellyfish. Tune in to discover how her varied experiences shape her approach to product management and the evolving landscape of AI.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Oct 31, 2025 • 1h 21min
#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNdWatch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cloud data warehouses, and the shifting roles of data stakeholders. They also discuss how AI is redefining user experiences, the complexities of real-time data processing, and the breakneck pace of AI innovation. From OpenAI’s competitive rise to the societal implications of AI and the future of human–machine interaction, this episode offers a rich and forward-looking exploration of data-driven technology and its impact on the world.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Oct 17, 2025 • 1h 18min
#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)
Full show notes, transcript and AI chatbot - http://bit.ly/47craLCWatch on YouTube - https://youtu.be/lvzrZTee9lY-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for learning platforms in analytics. They discuss the origins of Dataform, its connection with dbt, and how it’s enabling analysts to do more with GA4 data. Along the way, they touch on community insights from Superweek and explore how tools like GA4Dataform are reshaping the way teams think about data modeling and automation.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Oct 3, 2025 • 1h 28min
#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJaWatch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from career progression in the age of AI to the practical realities of implementing AI-driven company strategies. Mark shares insights on DevOps, data pipelines, and the distinction between data engineering and data science, while discussing why so many AI projects fail and what it takes to succeed. The conversation tackles the human side of technological change, including productivity expectations, burnout, and how we should be educating future generations for an AI-driven world.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!


