The Remarkable CEO for Chiropractors

00:39 – Dr. Stephen introduces today’s guest, Dr. Mark Mouw who joins the show to share his thoughts and best practices for hiring the right associate doctors to unlock your practice’s potential10:25 – The different types of Associate Doctors 11:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers14:53 – Dr. Mark speaks to the importance of getting the compensation structure correct 18:36 – Dr. Mark praises the work of caregivers in the chiropractic profession 21:01 – Dr. Stephen thanks Dr. Mark for joining the show and where listeners can follow him EPISODE QUOTES“I see doctors placing an ad looking for a doctor to like them, want to live where they live, practice the same way they practice and so forth. But a true business actually creates a job description first.” (05:49)“At the beginning, is looking to find out what the owner is trying to accomplish by hiring an associate? Are they looking for growth freedom, are they looking to double their visits, or are they looking for time freedom?” (06:26)“If we can actually blood-type the doctor before we put them into the practice – that’s called the vetting round what we do at Chiro Match Makers – if we can determine that from the beginning and what you’re looking for as the owner, then what we can do is go out and look for that type of doctor.” (11:19)“What’s really cool is they (Associate Doctors) build a practice through retention and one-on-one interaction. So, they like stability with a salary, but what they really see and where they would want to be bonused on is growth of the practice in general.” (15:35)“Some of the most successful practices we see – not only in the Remarkable Practice, but across the globe – are practices that are run by entrepreneurs or business builders who take great care of their caregivers.” (18:39)“If we put the right people in the right seats…that’s how we take leverage inside of healthcare.” (19:44)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteDr. Mark’s LinkedIn

00:38 – Dr. Pete introduces today’s guest, Adriana who joins the show to share her background as a Chiropractic Assistant, the work she’s doing with Chiro Matchmakers and the importance of hiring the right CA 17:32 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers18:14 – Adriana speaks to the importance of having Organizational and Accountability Charts in place 24:08 – Most commons challenges that Adriana has observed in the hiring process 30:02 – Adriana talks about the concept of blood typing remarkable CAs 36:40 – Dr. Pete thanks Adriana for joining the show and let’s listeners know where they can follow herEPISODE QUOTES“One of the biggest points throughout that time was finding the right person for the right position, whether that was a CA or an Associate Chiropractor.” (06:39)“We also get started with that Org Chart. Who you have already in your practice? Who’s on your team? And then the Accountability Chart. Why are there roles and responsibilities? What are they doing for you? And then once we have that figured out, then we want to look into what are the holes? What are we missing?” (18:18)“You mentioned the different roles a CA can have within an office: front desk CA, check-in, check-out, back office, tech CA, marketing CA and office manager. A lot of times as business owners we make the mistake of thinking that my one CA can fill every single one of those roles.” (20:19)“It’s very important that we get that right because when we force ourselves to be somebody that we are not, if we push ourselves to behave in a way that is not true to ourselves, that is when burnout happens.” (21:46)“I think that the biggest problem that we see with the chiropractic industry is that we’re not hiring right. We’re not hiring based on the responsibilities and the roles that that person is going to play in our office. We’re hiring based on do I like this person or not.” (29:02)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:38 – Dr. Pete introduces today’s guest, Dr. Allen Miner who joins the show to share his background and discuss the analytics of hiring  13:14 – Dr. Allen talks about lessons he’s learned and discoveries he’s made through his work with Chiro Match Makers  28:35 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers32:38 – Dr. Pete and Dr. Allen provide actionable steps CEOs can take to improve their hiring processes  EPISODE QUOTES“I beg you, don’t open a second practice, or third or fourth, until you can leave your existing practice for three months and come back and everything’s still running. And the reason I say that is it implies that the systems and procedures and people are all strong enough.” (07:21)“We all know as chiropractors, the worst place you could ever make a healthcare decision is in the Emergency Room.” (15:05)“If we’re talking about scaling, that means you’ve got to do this right over and over again and you need to have a system in place to do that.” (17:27)“What we found is people stay in the role when they’re the right fit. And so, our job is to deliver three, four, five people who, on paper, are exactly the perfect avatar for the role.” (26:59)“What happens in chiropractic is we tend to hire the same people. So, the biggest deficiency on teams is you’re missing some people with other behavioral traits because everybody’s kinda the same.” (32:19)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Solving People Problems04:39 – Dr. Pete and Dr. Stephen list the four critical questions every CEO needs to ask to solve the people puzzle 11:16 – Dr. Pete and Dr. Stephen talk about the importance of energy and identifying the right role for the right person 16:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers23:47 – Dr. Pete and Dr. Stephen provide the audience with a free Accountability Chart 30:42 – Dr. Pete and Dr. Stephen identify why training is the best return on investment for your business EPISODE QUOTES“Listen to how it flows. Do I have the right person in the right role doing the right work the right way?” (05:03)“Ultimately that fourth domain that we had to add was team building. So, now it’s attraction, conversion, retention and team building.” (06:33)“A position of strength is, to me, characterized by three things: purpose, passion and proficiency.” (14:11)“The CEO’s job is to make sure we have the right person in the right role.” (20:29) (Dr. Stephen)“Competency is onboarding. Mastery is ongoing. So, our goal isn’t to say someone’s a master. Our goal is to create competency.” (27:32)“The best return on investment of your time, of your energy, of your focus and of your money is training and equipping your team. Marketing is a distant second.” (30:42)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLink to Free Accountability Chart Training with Dr. PeteLink to Schedule a Brainstorming Call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Vitalistic Party: Make America Healthy Again!09:25 – Taking on the storm head on with ‘Buffalo Leadership’11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers14:51 – Dr. Pete and Dr. Stephen analyze the two major shifts or transitions that every CEO must undergo    18:01 – Dr. Pete and Dr. Stephen talk about casting a bold vision for yourself as a chiropractor and as a chiropractic practice  24:17 – Dr. Pete and Dr. Stephen explain why Energy is everything  EPISODE QUOTES“Disease treatment is all about saving lives. Disease prevention is about keeping people safe.” (03:03)“You’re either taking that leadership role, or you’re not.” (05:50)“Where’s the focus doc? Where are you focusing yourself? Where are you focusing your team? Where are you focusing your people? Here’s the truth, you’re the CEO. It’s your responsibility to direct the focus.” (06:24)“Even if maybe you didn’t respond [to Covid-19] initially, there’s still time to turn it around.” (12:59)“What a CEO does is they use leverage. And this time, right now as a CEO, it’s absolutely critical that you leverage the cultural consciousness, you leverage the conversation that’s happening right now.” (15:43)“You should be casting your vision in such a way that it compels some people to join you and it compels others to leave you and go find somebody else where they share their core values and they buy into their vision story.” (19:48) (Dr. Stephen)“Energy is everything.” (24:22)“This is your opportunity to hit the accelerator. This is the time, right now, where everyone is gonna be looking for some level of clarity and leadership.” (28:07)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteJoin the Party! Join our Free Facebook Group and stay ahead of the curve!Register for the Retention Immersion in Phoenix

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Three Legged Stool of Results 06:43 – Dr. Pete and Dr. Stephen break down the three domains of chiropractic and the vital role of trust in relationships 11:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 12:28 – Dr. Pete and Dr. Stephen analyze retention as a business model 16:00 – Dr. Pete and Dr. Stephen discuss the upcoming virtual Retention Immersion 19:34 – Dr. Pete and Dr. Stephen talk about the importance of accountability and identify where the results live EPISODE QUOTES“And the good news is this, the things that you did to create remarkable retention before the storm are the same things that create retention when you’re in the storm and afterwards.” (02:47)“When people trusted me, they did what I told them to do, then they got the results that they wanted, then they loved me.” (05:57) “Every enduring relationship is founded on trust. Trust means that I do what I say I’m going to do and that I’ve made it very clear what it means for us to have a relationship, which means I’m clear on what the expectations are.” (09:23)“There’s nothing better than when someone embraces our paradigm, adopts our philosophy, changes their lifestyle and just employs the strategies, including regular chiropractic care into their lives.” (13:20)“We have to be fluent in going right back to the expectations that we set, the agreements that we made and the path to success.” (18:18)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLink to 3 Legged Stool Infographic Link to TRP Retention Immersion

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Ascension Plan 11:05 – Dr. Pete and Dr. Stephen speak to the challenges of going through this transformation and the power of tribe 15:59 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers17:23 – Dr. Stephen’s theory on the four limited resources: Time, Energy, Focus and Money 24:08 – Dr. Pete and Dr. Stephen break down and analyzes the three transformations and the vital roles of the COO and the associate doctorEPISODE QUOTES“The CEO absolutely needs to ascend and go through a transformation, but it’s in addition to all the other people as well.” (03:07)“If you ascend – and you only ascend – gravity will pull you back into owner-operator. Unless everyone ascends with you, you will, by gravity, be pulled back into the owner-operator role. You will be. That is a guarantee.” (05:52)“Sometimes it’s hard to read the label on the jar when you’re inside the jar and it’s your own experience.” (06:52)“It’s such a profound thing to go through this transformation.” (11:53)“As a chiropractor, a lot of times we can feel isolated as an entrepreneur, as a business owner.” (14:40)“I have this theory that we have four limited resources: your time, energy, focus and money.” (17:23)“The identity shift means I see myself differently. It means how you perceive me is also going to be different. The expectations that you have for me are going to change because the expectations I have for me are new, are different.” (24:55)“If one wants to become a CEO, their office manager needs to become the COO.” (27:56)“The scale transition really is defined by ‘Do I have associates?’” (31:32)“The big idea is all about creating a remarkable business. And that’s the business that will support your remarkable life, not compete with it.” (36:59)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLink to The Remarkable CEO Program

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Retention as a Business Model 07:04 – Dr. Pete and Dr. Stephen speak to the vision of chiropractic: Better Health 11:03 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers12:03 – Dr. Pete and Dr. Stephen break down the Four Domains of your chiropractic practice and showcase how retention impacts your business20:02 – Mastering the three stages of the Retention Model EPISODE QUOTES“Retention as a business model, in my opinion, is the ultimate win-win-win.” (02:34)“The longer you stay sick, the sicker you get. We all know that’s the truth. Conversely, the longer somebody stays healthy, the healthier they get.” (07:44)“People start chiropractic care because they feel understood. And they stay under chiropractic because they understand.” (11:48)“Our ability to meet someone where they’re at is actually a willingness to go into their story so that they can, at one point, learn our story and hear our story.” (15:06)“So that’s the key to retention is taking that believer and turning them into an understander.” (19:41)“This system is learnable, and we love to teach it. So, if this resonates with you, doc, and you’d like to close your side doors, close your back doors, and start creating and collecting ideal patients, we’d like to show you exactly how to do it.” (26:05)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLink to Retention Immersion – TRP Retention Immersion

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Leading Through Crazy, and expound on The Phoenix Plan 10:18 – Dr. Pete and Dr. Stephen break down the vital role of mission, vision and purpose 14:08 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 16:34 – Dr. Pete and Dr. Stephen discuss the power of the phrase, ‘I don’t know’ and provide best practices for setting the right tone within your team 21:29 – Dr. Pete and Dr. Stephen tell the story of the cattle, the buffalo and the storm 26:13 – Dr. Pete and Dr. Stephen encourages the audience to share their stories with the Remarkable CEO team EPISODE QUOTES“What an opportunity as a CEO – what an opportunity as a leader – to teach people that when you focus on places where you have influence, your influence grows. And when you focus on places where you don’t have influence, that influence shrinks.” (02:30)“One of the things we say is that we are pulled by our purpose and we are pushed by our mission. And so, if you want to not be pulled by other influences, then you have to get very clear on your vision and get very clear on your purpose because that’s what will pull you.” (10:18)“Doc, so you’ve got to work hard on yourself. Get up and do your morning rituals in the morning so that you are ready. You get settled down, you get clear in your vision, clear in your purpose and your mission – in other words how you’re gonna live out that purpose that day.” (14:56)“Here’s what we know. Your attraction is a reflection of your certainty – your certainty and your team’s certainty. And your certainty builds when you talk about what you know about. So, one of the most important things you can ever say – doctors, team members – is, ‘I don’t know.’ It’s one of my favorite expressions, ‘I don’t know.’” (16:34)“When a storm is coming and brewing and coming across, the cattle actually run away from the storm. Which actually, when you think about it, when the storm comes and you’re running away from it, you actually maximize the amount of time that you spend in the storm. What the buffalo does though is very different. When a storm is coming, the buffalo actually charges at the storm. When you think about that, it actually minimizes the amount of time they spend in the storm.” (21:29)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteThe Phoenix Plan

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, the importance of vacations and taking a break06:37 – Best practices for planning and taking vacations as a CEO/business owner 14:15 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers15:03 – The importance of teaching and living the wellness lifestyle and the different types of vacations 19:06 – Dr. Stephen speaks to how he’s planned, organized and scheduled vacations amidst all the noise and distractions of life and business EPISODE QUOTES“The best way for you to see a growth in your practice is to take a vacation.” (01:23)“I have a triple black belt in vacationing. It’s always been super important to me. It’s super important to my wife. It’s part of my family culture. I inherited it. It runs in my family; it does not skip a generation. I come from a long line of vacationers, people who really appreciate getting away.” (02:41)“To me, there’s three types of vacations. You have ‘stay-cations,’ you have ‘work-cations’ and you have vacations. And so, there’s three levels of them. And again, depending on the season, and the time of year, and the time of life, and the structure, this is why planning is so important. We talk about plan, prepare, execute and assess.” (05:31)“Your business is always a reflection of your energy. When your energy’s up, the business is up. When your energy’s flat, your business is flat. When your energy’s down, the business is down.” (10:54)“As chiropractors, we are teachers. The word ‘doctor’ means teacher. And so, we’re teaching the wellness lifestyle and we are living the wellness lifestyle.” (15:28)“Send people on vacation and pay for their vacation. Get them out of the office because your practice is a reflection of your energy. So, if the energy dips it costs you a lot of money. If you don’t take vacation, the energy will dip; you will burn out.” (22:23)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming Call with Dr Pete here