The Remarkable CEO for Chiropractors

The question is not, “Do I have a capacity block here?” The question is, “To what degree is THIS a Capacity Block in my business?”Capacity blocks create resistance and stop growth. We have analyzed hundreds of practices and identified 8 specific “root causes” that should drive you crazy because they block your business from reaching its fullest potential. All eight are impacting your business right now. The only questions are to what degree - and what can we do to fix them.As we approach the end of another calendar year, join us in our new series “The Crazy 8” and take us up on our challenge...Over the next 8 weeks address one of these at a time. Improving even 1 of these 8 will impact your practice. Addressing all 8 before the end of the year will absolutely take your practice to new heights of business success! Episode Highlights 00:50 – Dr. Stephen and Dr. Pete introduce the next series topic about the capacity zone; how to clear the blocks and increase capacity06:46 – Dr. Pete introduces the topic of the crazy eight capacity blocks that they have noticed through coaching conversations08:00 – Dr. Stephen and Dr. Pete expand on the definition of capacity and what it means to create more 14:14 – Dr. Pete does an initial identification of the crazy eight capacity blocks18:22 – Dr. Stephen and Dr. Pete complete a more in-depth review of each of the capacity blocks.31:07 – Dr. Stephen introduces the concept of the “comfort zone” and how we work within it     Resources MentionedChiro Match Makers WebsiteJoin us for the US Retention Immersion. Register Now!Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

RecapRight now, you have exactly the business you deserve. For some of you, that feels great because it lands like a “congratulations!” For some of you, it lands differently. You may find that convicting...uncomfortable...frustrating. All of these are great - because CEO’s operate from BRUTAL FACTS. This is a chance to get real and clear. This is also a perfect opportunity to make things better! Whatever behaviors that are out of alignment with your vision and core values that you are tolerating right now is exactly what is preventing you from having the business and life that you want. Identify the behaviors you have been tolerating and decide what you are going to do about it, because you possess the power to make things better, starting today!  Episode Highlights02:32 - Dr. Stephen explores where success truly lives in order to be predictable and sustainable06:43 – Dr. Pete discusses the consequences of living out of alignment and tolerating the mistakes that it causes10:01 – Dr. Pete shares what he has been personally tolerating that has been impacting him personally and his practice16:44 – Dr. Stephen leads the discussion on tolerating the behaviors of your team and how it stems from your own leadership behavior20:28 – Dr Pete discusses holding yourself accountable to standards and learning how to start over again when errors are found26:09 – Dr. Stephen expands on how this act of tolerance expands to the behaviors that we expect of our patients as well33:05 – Dr. Stephen interviews Dr. Justin Brown.  Listen as they discuss the mindset of achievement, creating an environment that generates success, and the importance of understanding that our practices are not individual ‘sport’ Resources MentionedChiro Match Makers WebsiteJoin us for the US Retention Immersion. Register Now!Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business Episode Quotes"Success lives in a predictable and sustainable way when you have alignment between your core values, your vision story and your behaviors.""You can't go back to the beginning, but you can create a new beginning.""My philosophical clarity and conviction and my philosophical understanding is going to be my floor and my team’s ceiling.""There's something that's really powerful when a leader can apologize for not knowing or not doing what they know to do. It can be powerful within the team.""You have the lens to look at everything and say I have exactly the team that I deserve right now. I don't get what I want, I get what have I been tolerating."

Are you a leader worth following? Are you modeling the behaviors you want to see from your people? As the CEO, YOU are the high-water mark. Your people will never sustainably surpass your commitment, your discipline or your execution. Your Team’s behaviors will reflect your behavior. The same can be said of your patients. The reality is, you get the behavior that you model. As a leader, you don’t have the luxury of saying one thing and doing another, you must lead by example both in your actions.Here’s the good news: you have massive influence on the behaviors (and therefore the outcomes) of the people that are following you. You want better outcomes? Model the behaviors that drive the outcomes you desire.Listen in as Drs. Stephen and Pete share their personal experiences and prepare to answer this one question: What is the one behavior that you are committed to change right now?This may be the most important step you take towards the business that you’ve always wanted. You don’t get what you want...you get what you model. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, You Don’t Get What You Want, You Get What You Model, Part 204:25 – Dr. Pete and Dr. Stephen pose a reflection question to the audience: What is one behavior thatyou are committed to change today?13:02 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and the upcoming Remarkable Retention Immersion14:59 – Dr. Pete and Dr. Stephen talk about challenges they’ve faced along this journey18:13 – Dr. Pete and Dr. Stephen speak to the difficult balance of having both a Remarkable Practice and a Remarkable Life25:39 – Dr. Pete and Dr. Stephen reiterate the importance of modeling the correct behaviors EPISODE QUOTES “We talk about, in the CEO’s journey, there’s two significant transformations. There’s the identity shift, which is shift number one. And there’s the behavior shift, which is shift number two.” (02:48) (Dr. Pete)“For those of you who have thought about having interns come into your office or preceptors, or Associate Doctors, I say absolutely do it. Even if it’s just for the benefit of knowing there’s gonna be an elevated consciousness because you’re modeling all the time.” (09:40) (Dr. Stephen)“I think I can share as well, with great confidence, that I also am very proud of the way I’ve modeled my practice. I think that’s why so many docs did come and want to train and work with us. Associates would come for one to two years because they simply wanted to train with us.” (15:31) (Dr. Pete)“Part of the pain point is it wasn’t modeled so therefore we had to figure it out and fail so that we could then begin to get awareness and change our perspectives and behaviors to become modeling for how to do that.” (17:53) (Dr. Pete)“If they’re not exercising, are you exercising? If they’re not eating right, are you eating right? If their thought life is sideways, how about yours? You gotta ask yourself, ‘Am I modeling these things?” (26:36) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Are you growing your business or telling yourself stories?It’s time to stop telling stories and start measuring the specific activities that drive outcomes that you want. What do you want, CEO? What specific behaviors drive those outcomes? That is what you should measure...and that is what you should reward.Remarkable CEOs catch people doing things right. Teach your people what’s important by what you measure and reward. Set the groundwork for getting the outcomes you want in your business and life – and then go get it!Stop telling stories and start growing your practice. What you measure matters. You don’t get what you want...you get what you measure. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce Part One of today’s topic, You Don’t Get What You Want, You Get What You Measure06:14 – Dr. Pete and Dr. Stephen talk about the critical CEO role of Vision Caster09:35 – Dr. Pete and Dr. Stephen discuss the importance of communicating with your team and starting to measure what’s important to you17:24 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and the upcoming Remarkable Retention Immersion19:20 – Dr. Pete and Dr. Stephen share why it is crucial to have mechanisms in place to capture what you’re measuring25:49 – Dr. Pete and Dr. Stephen talk about celebrating, rewarding and recognizing your patients34:21 – Dr. Pete and Dr. Stephen provide best practices for celebrating, rewarding and recognizing your team36:53 – Dr. Pete and Dr. Stephen talk about being intentional and deliberate with the outcomes you measure EPISODE QUOTES “You’ve got to be able to cast the vision. And the vision is very often an outcome or a set of outcomes. So, you don’t get what you want – outcomes – you get what you measure.” (06:29) (Dr. Stephen)“And the biggest transition between being and Owner Operator and a CEO is I now walk into a situation with a team and I actually show up with questions to see what is going on and what’s in your head so that I can make sure that I’m continuing forward with us.” (11:16) (Dr. Pete)“As CEOs, our job is to set culture.” (19:36) (Dr. Stephen)“The beautiful thing here is credit is infinitely divisible. Always give credit away because there’s always plenty left over for you. Push it back to the patient and highlight the behaviors that are leading to the outcomes and recognize how awesome they are.” (32:23) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Human beings are economists and hardwired to be cheap and lazy...no offense, it’s true! Failure to address behavior economics is why so many businesses struggle and exactly why the remarkable business thrives! Doing value economy well means delivering on all four elements: Create Value, Deliver Value, Add Value, and Capture Value. Tune in and discover how you can immediately grow your business by solving the value equation.Get this right and they will stay, heal, pay and refer...Get this wrong and they are GONE! What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic and share what it means to deliver all four elements of the Value Economy12:24 – Dr. Pete and Dr. Stephen explain why every human is inherently cheap and lazy16:50 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers17:36 – Dr. Pete and Dr. Stephen talk about the importance of Creating Value through patient education24:10 – Dr. Pete and Dr. Stephen discuss the concept of Added Value27:35 – Dr. Pete and Dr. Stephen speak to the importance of establishing a culture of education and Delivering Value33:20 – Dr. Pete and Dr. Stephen analyze the last portion of the Value Economy, Capturing Value37:30 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides EPISODE QUOTES “Here’s what we know to be true. It’s never a money issue. It’s always a value issue.” (06:17) (Dr. Stephen)“The four things that people are considering are time, energy, focus and money. These four things are the things that are being measured, consciously and subconsciously, when decisions are being made.” (11:47) (Dr. Pete)“When what they want and what they need is what you offer, you’ve got something.” (18:23) (Dr. Pete)“The first thing that you have to identify when creating value and creating education is our education needs to speak to the wants and the needs first. We need to be able to meet people where they are at. So, meeting somebody as a seeker, the first step really is helping them to become a believer.” (18:38) (Dr. Pete)“The best time to plant a tree is ten years ago. The next best time is now.” (28:23) (Dr. Pete)“If we just recognize that if we put ninety percent of that time, energy and focus into the Creating Value so you can Add Value and Deliver Value, the transactional piece of Capturing Value becomes just automatic and an absolute afterthought.” (35:59) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Being a chiropractic patient is hard enough, are you making it harder than it needs to be?As the CEO, your goal should be to make the experience for everyone involved, each step of the journey, easy and awesome. How easy is it to be a patient in your office? In this episode we encourage you to audit specific parts of your practice, identify the areas of friction and capacity block, and make the necessary adjustments.Don’t let this be a blind spot! Your patients see it – and will leave you if you don’t fix it.Remove Capacity Blocks and Improve FLOW...Let’s make it easier for people to stay under care! What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Stop Making It So Hard to Stay Under Care02:48 – Dr. Pete and Dr. Stephen talk about the importance of flow10:03 – Dr. Pete and Dr. Stephen look at Capacity Blocks15:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers16:25 – Dr. Pete and Dr. Stephen discuss the hallmark of a Remarkable CEO22:33 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides EPISODE QUOTES “Being a chiropractic patient under regular chiropractic care can be hard. And we’re not gonna try to take something that’s hard and make it easy. But man, we gotta take something that’s hard and make it easier.” (02:33) (Dr. Stephen)“All of these things push people out the door. It’s death by a thousand cuts. And we have to address each one of these and reconcile these things so we can increase flow and patient retention.” (06:57) (Dr. Stephen)“Every detail – every single detail – matters. It either pushes somebody away or it draws them in. And you have to think about it like that every step of the way.” (09:08) (Dr. Pete)“To be remarkable, to be truly remarkable, you’ve got to be easy and awesome.” (11:56) (Dr. Stephen)“The hallmark of a Remarkable CEO is you plan, you prepare, you execute, you assess and you repeat.” (17:36) (Dr. Pete) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Imagine you could predictably increase results by 15-35% across your entire business bottom line by doing one thing...would you do it? When it comes to clinical outcomes, behavior economics reports that when a trusted authority measures outcomes of an individual, the measurable improvement is exactly that significant. The purpose of the progress exam and report is to measure outcomes creating clarity, focus and accountability, a feedback loop with good feedback that can dramatically improve results for your patients and grow your business. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Improve Results by 15% to 35% Doing This One Thing06:59 – Dr. Pete and Dr. Stephen break down The Hawthorne Effect13:02 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers13:45 – Dr. Pete and Dr. Stephen talk about the Car Wash Analogy16:29 – Dr. Pete and Dr. Stephen discuss the concept of stretching the problem and the goal22:29 – Dr. Pete and Dr. Stephen speak to the value of examinations and reports EPISODE QUOTES “Retention is just such an important subject. It really is a hallmark of a remarkable practice.” (03:02) (Dr. Pete)“We need to know that what we’re doing matters. We don’t want to waste our time, energy, focus or money. So progress exams and progress reports are a way to make sure that people know that what we’re doing is important.” (06:39) (Dr. Stephen)“The Hawthorne Effect, or the Measurement Effect, shows that people when they know they’re being measured do better.” (06:59) (Dr. Stephen)“Where does this exam progress report begin? It begins in the beginning when we set the expectations and we prepare the patient to move towards these specific checkpoints on their journey. It’s such an important part of the journey.” (12:44) (Dr. Pete)“A great coach, a great doctor, a great leader always keeps the better tomorrow in the mind’s eye of their consumer so that they know that there’s always a future with you.” (16:18) (Dr. Stephen)“The purpose of all of these exams is to create clarity, focus and accountability. In every partnership and every relationship, that’s where you’re gonna see great productivity.” (24:07) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

As the CEO, you love LEVERAGE!There is no more highly leveraged step in your patient process than THE WORKSHOP!One a patient goes to workshop, every visit gets easier...If a patient does not go to workshop – every subsequent visit gets harder. The purpose of the workshop is to:1. Challenge and shape the attendee’s belief system2. Equip them to get BETTER RESULTS FASTER3. Recruit them to the Mission You must create the space and time to make this happen...If you do – you will create long term, happy patients who want chiropractic care.Otherwise, you’ll be dragging people along until they quit.Losing patients is off-purpose and bad for business.Listen-in and discover the keys to powerful workshops. What We Covered: 00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Turning Believers Into Understanders at the Better Results Faster Workshop03:15 – Dr. Pete and Dr. Stephen analyze three scenarios they have observed regarding the workshop05:01 – Dr. Pete and Dr. Stephen detail the process of converting believers into understanders by leveraging the workshop06:53 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology08:59 – Dr. Pete and Dr. Stephen discuss the paradigm shift that is necessary within the workshop17:15 – Dr. Pete and Dr. Stephen stress the importance of Table Talk22:01 – Dr. Pete and Dr. Stephen talk about the inherent value of the workshop and why it must be important to you and your team26:53 – Dr. Pete and Dr. Stephen take a moment to promote Atlas Digital & The Remarkable Retention Immersion30:43 – Dr. Pete and Dr. Stephen talk about the importance of showing up and sharing your heart and head EPISODE QUOTES “We talk about how the patients have a life of possibility and a life of probability ahead of them. The same is true of practices.” (02:55) (Dr. Pete)“You’ve heard us say that conversion’s emotional and retention’s intellectual. People start care based on how they feel. Do they feel heard? Do they feel like they’re in the right place? Do they feel you’re gonna help them get what they want? That’s why people start care. But people stay under care based on what they know.” (04:27) (Dr. Stephen)“Understanders are like helium balloons. You can gather them up and you can carry an infinite number of them. So, we want to take the believer and turn them into an understander. And the workshop is really the pivot point.” (06:24) (Dr. Pete)“We have to understand that we are living in an outside-in world. The paradigm is outside-in. It’s an allopathic way of thinking. It just is the way that it is. It’s where people are at now. And so, we first have to identify that there is a paradigm.” (10:58) (Dr. Pete)“Workshop drives Table Talk. And if you don’t do workshop, Table Talk is hard.” (17:35) (Dr. Stephen)“You have to be so deliberate and so intention. And remember, remarkable does not imply perfect. My workshop was never perfect. So, don’t shoulder that burden. This is not about being perfect. This is about you showing up and sharing your heart and your head. It’s about showing up and being the person that moves a room.” (30:43) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!

Table Talk, Patient Education, Talking Tic’... No matter what you call it – Consistent, meaningful and productive patient education is one of the most important (and challenging) skill sets to master as a chiropractor. The ability to challenge and shape belief systems, inform and compel people to action – and to build VALUE for continued chiropractic care is the KEY to creating massive Patient Compliance and Retention. As a CEO, you must lead this culture: build it into your systems, invest in training yourself and your doctors and insist that your Team participates in this never-ending process of Continuing Ed. Listen-in to 2 MASTERS of Table Talk and discover how to make this difficult task easier. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Table Talk Drives Long-Term Care13:46 – Dr. Pete and Dr. Stephen take a moment to promote CLA and Innate Radiology16:40 – Dr. Pete and Dr. Stephen discuss the importance of training your team on Table Talk19:39 – Dr. Pete and Dr. Stephen talk about the impact of the Outside-In Model25:34 – Dr. Pete and Dr. Stephen identify other benefits of Table Talk33:56 – Dr. Pete and Dr. Stephen take a moment to promote Atlas Digital & The Remarkable Retention Immersion36:12 – Dr. Pere and Dr. Stephen share a gift with the audience EPISODE QUOTES “We should be investing our time, energy, focus and money when it comes to developing these skills ourselves and training up and developing our teams so that they can help us in this process of patient education.” (03:48) (Dr. Stephen)“One of the things that I know is going to improve your Table Talk in your practice across all the doctors on your team is to train on Table Talk. It’s not something you just get good at because you’ve been a chiropractor long enough. You actually get good at it by training.” (16:47) (Dr. Pete)“We live in an ‘outside-in’ world. Your patients are coming from an ‘outside-in’ perspective where they’ve been immersed in this model that’s just devastated the state of health of our planet. Let's face it, that’s why we had this pandemic, because people were sick and weak to begin with.” (19:58) (Dr. Stephen)“So this is really a very deliberate education system and we are pushing a boulder uphill always.” (21:13) (Dr. Stephen)“The essence of Table Talk is when I’m speaking with a patient, this is what you need to know to get what you want. This is what you need to do to get what you want. I’m actually doing this for you. I’m depositing in your account.” (26:22) (Dr. Pete) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!Order your FREE copy of the “Dirty Dozen” Poster here:

If you agree that losing patients is off purpose and bad for business, then this is the episode for you! We studied thousands of our most successful patient relationships – and then studied hundreds of our Coaching Clients’ practices and discovered the #1 key to patient retention: Solid Expectations and Agreements. We found that all long-term, productive, successful relationships begin with clear expectations and honest agreements. When you start strong, patients are FAR more likely to stay. You are in the partnership business, setting expectations and making agreements is the bedrock of these long-term successful relationships. This culture must be established by you – the CEO – and executed by the team. If you want your patients to follow your recommendations for care and stay under care, then join us for this episode and discover how to partner with them and start with Clear Expectations and Honest Agreements. What We Covered: 00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Expectations and Agreements05:51 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology08:01 – Dr. Pete and Dr. Stephen talk about the Story Analogy14:03 – Dr. Pete and Dr. Stephen explain why expectations and agreements are part of a leadership conversation20:27 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & CLA22:41 – Dr. Pete and Dr. Stephen provide some incredible resources to support you EPISODE QUOTES “We want successful long-term relationships. And all of those successful long-term relationships always begin with two things in common: clear expectations and honest agreements.” (02:41) (Dr. Stephen)“It’s absolutely vital, Dr. Stephen, as we dig into this conversation that it’s about defining the relationship and what is chiropractic going to be in their life? ” (05:40) (Dr. Pete)“I’m gonna tell you right now, to have successful long-term relationships, you gotta focus on the beginning of the story, the early part of the story.” (08:42) (Dr. Pete/Stephen)“Expectations and agreements is a leadership conversation. It’s a mature conversation. It’s that, ‘I’m gonna have the conversation now because I have vision for where this relationship will go if we don’t. So, ma’am or sir, let’s slow down and let’s start right here.’” (14:03) (Dr. Pete)“Don’t try to build a practice that;s going to create and collect ideal patients using fantasies and assumptions. We create ideal patients by leveraging expectations and agreements.” (20:11) (Dr. Stephen) LINKS MENTIONED Dr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. PeteJoin us for the US Retention Immersion. Register Now!