Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective
2020 transformed the world of ecommerce forever.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Episodes
Mentioned books
Jan 14, 2021 • 50min
How Influencer Marketing Will Save Our Brand
Influencer Marketing that actually works? We've never done anything like it, but as we take the next steps to grow our brand 31 Bits, influencer marketing will play a key role.
Cody Wittick, the Co-Founder and Managing Partner of Kynship, joins us on this episode as we lay out the influencer strategy.
You can reach out to Kynship by emailing info@kynship.co or reaching out to Cody on Twitter at https://twitter.com/Cody_Wittick
Dec 23, 2020 • 16min
Unleashing Vision
Unleashing Vision by Common Thread Collective
Dec 10, 2020 • 22min
Our Business Funnel Is Broken
This week, we're talking about the biggest problem we have to solve right now in our business and the steps we're taking to fix the top of the funnel.
We've had this problem before, and this time around, we'll need some more magic.
Dec 3, 2020 • 23min
5 Lessons From Black Friday, Cyber Monday
We won't delay, Black Friday & Cyber Monday went below average for the six brands we operate this year...
Here's why, plus five takeaways we learned.
Nov 24, 2020 • 11min
This Has To Work (Again)
As we head into Black Friday again, the same sentiment holds true: "this strategy has to work".
Andrew Faris gets transparent on the impact of what a win and (more importantly) what a loss would mean for business during BFCM. Here's how we are preparing for both options.
Nov 19, 2020 • 22min
Pre-Black Friday Anxiety Check
We're gearing up for Black Friday, Cyber Monday and it's natural for the business anxieties to sink in. To face the uncertainties, root yourselves in the certainty that comes with building a data-backed strategy.
Host Andrew Faris, talks us through the holiday strategy for each of the six brands under the 4x400 umbrella and how they're planning for success.
Nov 12, 2020 • 42min
Taylor & Andrew Build An Organic Marketing Flywheel
We're back with the monthly installment of "One Topic with Taylor".
This week on the show, we're going to do a thought-exercise about how to extend brand success beyond Facebook advertising & build an organic marketing flywheel.
Shownotes: https://www.youtube.com/watch?v=-F2yzttpbgE
Nov 5, 2020 • 16min
5 Holiday Tactics It's Not Too Late To Try (S2: E17)
You don’t have time to read this episode description, because Black Friday is right around the corner!
So, we'll be quick – today's episode will teach you five holiday marketing tactics it’s not too late to try.
Nov 2, 2020 • 23min
Product First, Brand Impact Second (S2: E16)
We’re diving back into the story of 31 Bits, one of our newly acquired ethical jewelry brands.
From its acquisition to proving viability, the growth journey has been a struggle.
This week, we’re taking a whole new approach – making changes that center in part on talking less about the brand’s impact in the world, and more on how great the product is.
Here’s how we’re approaching this new strategy.
Oct 21, 2020 • 1h 2min
We Acquired Our 6th Brand: Modern Fuel
This episode, we have an exciting announcement to make…
🎉 We’ve acquired our 6th brand: Modern Fuel 🎉
From its founder story to early-stage strategy, we cover all things brand acquisition on today’s episode.
Shownotes:
- Sadie’s Design Tweets: https://twitter.com/sadielewski/status/1314744909237309440
- Dave’s Modern Fuel Growth Plan: https://docs.google.com/document/d/1ZxDKtAdB5ysKNvftEYNKyUiONekwvs8lgD8LgjUGqVU/edit?usp=sharing
