

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Mar 8, 2017 • 44min
How to Ensure Your Paid Traffic & Business is Protected Legally
Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…...the importance of the legal side of paid traffic and running your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs. I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind. So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Feb 27, 2017 • 48min
(Encore Episode) How To Niche Down For Success As A Facebook Ads Manager
On the podcast today, I’m trying something I’ve not done yet on the show…This is an encore of one of the most requested episodes we’ve done yet on the show. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche. And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.He and his team offered everything from SEO to blog writing to marketing automation — you name it. But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Feb 15, 2017 • 22min
Maximizing Your Facebook Ads Results & More Q&A
It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results... Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that. In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Feb 8, 2017 • 41min
Email Marketing that WORKS (even with a small list) with Andre Chaperon
Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help And a great way to convert leads into sales is through email marketing -- something most all of us can be better at. On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com). I bought this course a few years ago and it’s absolutely killer. I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Feb 1, 2017 • 42min
Case Study: Creating Local Business Offers that Convert with Mike Barnet
As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space. Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue., As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen. And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 25, 2017 • 24min
Starting a Facebook Ads Management Business: 5 Critical Steps
Want to have a business managing Facebook ads for other businesses? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle… Or maybe you want to learn Facebook ads so you can have a full-time gig managing ads for other businesses…Maybe you’re already really good at Facebook ads and now want to create a business with your skillset, but you’re not sure where to start and how to get clients…If you’re nodding your head to any of these, there are 5 things you need to consider as you start working with clients. These are actually critical even if you’re already managing ads for other businesses.You see, Facebook ads are hands-down the fastest and easiest ways to grow a business, whether it’s an online business or a local one. Yet a ton of businesses don’t want to manage their own ads, which is why there’s massive opportunity to have a thriving business as a Facebook ads manager.On today’s episode of The Art of Paid Traffic podcast, I’ve answered the biggest questions I get about starting a business managing Facebook ads for other businesses. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 18, 2017 • 32min
Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners
On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive. I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 13, 2017 • 17min
The Key to Successful Facebook Ads in 2017
Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Really, this is the key to any paid traffic whenever you’re running it. You see, paid traffic is a mindset. It’s a mindset of being willing to put in the work to test to find what works. It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it. I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing. Don’t be locked into one specific way to do things. You’ve gotta test different things to get data to tell you what’s working and what’s not.In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 11, 2017 • 38min
From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy
If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.Video in 2017 is shaping up to be no different. With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch. Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 4, 2017 • 41min
Changes & (New) Strategies for Selling More Products in 2017
On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program. He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the go-to guy for selling on Amazon. He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017. That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel


