The Art of Online Business

It’s Q&A time here on The Art of Paid Traffic podcast! ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍On the show today I’m answering your Facebook ads questions, diving into topics like: How to hire a Facebook ads manager, Who should (or shouldn’t) be looking to outsource their Facebook ads, Where to place the Facebook ads pixel and strategies for retargeting audiences, Is it ok to make changes to ad sets while they’re running? What does the Estimated Daily Reach mean when you’re setting up your ad set, E-commerce strategy, And, how do you get people to actually walk into your local business once they’ve redeemed your coupon offer, And more…  ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍They are: The merger of Ads Manager and Power Editor into one combined tool, New targeting updates -- no more Job Title and education targeting…And I also give my perspective on what’s happening with all of the accounts being flagged and shut down…‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success. Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads. As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns. We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more…‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale. Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads. In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close. Good times, indeed...Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue. One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads. Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too. This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs. One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months. If you haven’t yet heard that episode, definitely check it out here. You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with. Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there. Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast. You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them. She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website…‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world. In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel