The Art of Online Business

On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager. I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business. We’re going to go behind the scenes of all aspects of her business here today. Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going. She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads.  I get asked all the time -- how big should my audience be? ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍But before even doing this…Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them. I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them.  And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it. So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with clients, you’ll find this episode helpful as well.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising. This past December, Salome quit her day job to focus on her Facebook ads business full-time, and you’ll hear all about the ups and downs, and significant mindset shifts, that she’s gone through to make this business a success.In this episode we talk a lot about the need to niche down and truly identify the ideal client that you want to work with, and what happens when your values don’t match. Salome also shares her journey to owning her knowledge and understanding that she is good enough, and the struggles that she had to overcome to arrive at the place she is at now. I’m so proud of the business that Salome has built, and continues to build, and I’m excited to see where she takes it next. Not only has she built an amazing business, but she’s doing it on her own terms and in the process, helping so many others make a difference in the world.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy. Although I knew what I wanted us to talk about going into this episode, I wasn’t exactly sure where this conversation would go. After we finished recording though episode I was really pumped to share it with you, and it’s become one of my favorite episodes we’ve done here on the show.Not only does Brandon break down what thought reversal is here, he reveals why it’s so effective for marketing and positioning a business and brand. He uses it a ton in his own business and the businesses of his clients, and I think this is something that everyone should be using in their marketing. I know I can even step up my own game in this area, so I took a ton from this episode and I hope you do as well.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In this episode we’re going to be talking about how to increase conversions using smart website design.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.Keith.A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy. We’ll talk about how to strategically use them to do things like increase engagement, grow your email list, get more customers and sales and increase the lifetime value of your customer. I also have some tips and tactics for getting better results with your custom audiences, so you’ll have plenty of things to test out and try right away in your business after listening to this episode!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the online business world out, I went to a few of Craig’s workshops. Since then I’ve connected more with him and have really gotten to know him much better. Craig used to be in the fitness space with his brand Turbulence Training, and then he started a brand called Internet Independence. Since then Craig’s gone through a big shift in his business and he is now the owner of the popular website, EarlyToRise.com.Most recently Craig’s published a book called The Perfect Day Formula. He now teaches people how to have a more productive day in both their business and personal lives. He does in-person Perfect Day Workshops, where participants get to spend the day with him and then get follow-up accountability and coaching for 12 months. This investment starts at $5,000 and he’s sold over $500,000 worth of these packages using Instagram stories, which he’ll talk about in this episode.We cover a lot here and I ask Craig to share the lessons he’s learned from his own entrepreneurial journey because he’s done so many things over the years. He shares why he thinks that Instagram direct messages are the “new email list”, his tips for having more engaging Instagram Stories, and ways that you can specifically track how you’re doing with them. He also reveals how you can expand your network if you have “introverted tendencies”, overcoming anxiety as an entrepreneur and his #1 productivity tip for entrepreneurs.  You’re also going to hear why Craig did this interview with his eyes closed, which you won’t want to miss.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel