Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunning
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Jul 19, 2020 • 44min

#052 How To Find Customers Wanting To Buy 🐿️ - Alison Edgar

Want a pro LinkedIn hack to generate leads? Then listen to Alison Edgar! Alison Edgar is the director @ Sales Coaching Solutions Ltd - she teaches, start-up, micro, owner managed businesses and sales teams how to sell their fantastic products and services, over and over again. According to Forbes magazine "90% of start-up businesses fail", Alison made it her mission to flip this statistic on its head and give every business a fighting chance! Alison shares here story of working in various sales jobs and how she was able to prove her competency and enjoy high level sales roles, before going on to share her awesome LinkedIn hack to generate leads. We go on to discuss why and how you can scale the intent of any prospective customer you speak to. Alison has been crowned ‘The Entrepreneurs Godmother’ by a plethora of successful entrepreneurs including Dragon’s Den and Apprentice Winners. In recognition of her outstanding contribution to enterprise, Alison was invited to attend the Queen’s Royal Garden Party at Buckingham Palace and was named one of the UK’s Top Ten business advisers. She also regularly consults with Downing Street to give her opinions on the business landscape. Alison’s debut book ‘Secrets of Successful Sales’, is an international best-seller with over 120 5-star reviews, has been stocked in the Top 10 Business Books in WHSmith, and was featured in the Independent’s 2019 Top Business Books written by Women. Plus Alison shares why passion and standing out from the crowd is key in sales and business along with her top digital marketing tips to skyrocket your sales and business!
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Jul 16, 2020 • 43min

#051 Be Remarkable At EVERY Touchpoint 👈 ☝️ 👉 - Tim Johnson

OK is not OK...Be Remarkable, with Tim Johnson! Tim explains his story from having an entrepreneurial spirit and learning the value of money from a very young age. He shares actionable tips for sales, business and digital marketing that he has learnt from his many years as a sales rep, right up to becoming the Chief Sales Office at Visualsoft. Tim shares exactly how he has taken Visualsoft from a very small team to £15 million in sales revenue. Visualsoft are an award-winning cloud-based eCommerce platform and full-service digital marketing agency. The company employs 250+ digital specialists at four UK offices in Stockton-on-Tees, Newcastle-upon-Tyne, Manchester and also internationally in Dubai. A big part of his companies cuccess is by providing a remarkable experience for every touchpoint from initial conversation through to delivery and on-going. We also discuss Tim's top digital marketing and off-line strategies to bring on board new customers and drive revenue. Tim is responsible for the overall Sales at Visualsoft. Since joining the business in 2004, Tim is a highly experienced consultant and enjoys a hands on, results-oriented approach to business development, revenue generation and process optimisation. There's sure to be some gold that you can take from his experiences that you can use to help skyrocket your sales & Biz!
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Jul 14, 2020 • 54min

#050 The Perfect Way To Approach Buyers 🎣🎣🎣 - Mario Martinez Jr

Mario Martinez Jr shares some top customer engagement advice in this episode of Sam's Business Growth Show! Mario shares his story of being a top seller at various organisations and the lessons he learnt up until initiating his own company. Mario is now the CEO and Founder of Vengreso, he has spent 85 consecutive quarters in B2B Sales and Leadership and is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018. Mario is the host of the very popular 'The Modern Selling Podcast.' We chat with Mario about setting up & scaling his business; Vengresso, as he shares a killer way to reach out to a prospective buyers with a proven 3 step PVC strategy (Personalise, Value, Call To Action), that you can employ to help skyrocket your own sales & biz!
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Jul 12, 2020 • 38min

#049 Always Assume Positive Intent 🧘‍♂️🧘‍♂️🧘‍♂️ - Justin Welsh

Business Mentor Justin Welsh helps us visualise positive outcomes! Justin is an SMB SaaS advisor, executive mentor, and operator who recently led LA-based PatientPop from $0 to $50M in recurring revenue in just 4 years. He now coaches founders to scale, and salespeople to build incredible brands online. Justin puts out INCREDIBLE content on LinkedIn and is an auto-follow right now! Justin tells his epic story of being in sales for 6 years and not selling anything due to lack of motivation...up to moving to a new company with a great leader/mento and selling on his very first day. Justin shares how he scaled PatientPop from $0 to $50M in recurring revenue in 4 years and the digital marketing strategies and processes that made it happen. We talk about why it's key to assume positive intent to develop your network and progress in business. We go on to discuss 3 things you should and 3 things you should not be doing on LinkedIn... All of which will help you to skyrocket your own sales & Biz!
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Jul 9, 2020 • 43min

#048 How To Delight Your Customers 🤗🤗🤗 - Mary Kelly

Mary Kelly kindly chats to Sam about exceeding customer expectation Mary Kelly is the CEO and founder of Productive Leaders. She spent 25 years on active duty in the US Navy as an intelligence and logistics officer, mostly in Asia. She retired as a Commander. She has a PhD in Economics, and is usually found near dogs and wine. Mary believes that productive leaders should talk about: 👸 Why leadership matters, now more than ever. 🥅 How to align people with your vision, mission, and goals. 👑 Why so many really good people fail as leaders. 📕 Each of her 13 books has its own wine label. 🟥 And in case you are wondering, Mary prefers red...but she's not fussy. Plenty of fantastic experiences shared here, that will help you to skyrocket your own biz and sales strategies!
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Jul 7, 2020 • 40min

#047 Overcoming The Fear Of Change 😱😱😱 - Jason Cutter

Jason Cutter gives us a great in depth discussion of how to break habitual behaviours & try new ways of doing things! Today Jason is the CEO @ Cutter Consulting Group - where he: 💯Creates scalable training programs for new reps ⬆️ Improves the selling process to increase sales 20-30% 🔔 Turns averages reps into sales closing machines 💲 Optimises lead generation to create a profitable Cost Per Acquisition 🎧 Host of The Sales Experience Podcast 📗 Author of the soon to be released: Selling with authentic persuasion Jason talks us through how he went from marine biology, to sales and then to starting his own company. We chat through how to help prospective customers break through the fear of change and how to avoid buyers remorse. Jason shares his top digital marketing strategies that have grown his company and that you can utilise to skyrocket your own biz and sales!
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Jul 5, 2020 • 25min

#046 Always Be Learning AND Progressing 📗➡️ - Luigi Prestinenzi

Luigi Prestinenzi explains his best strategy for progression! Luigi Prestinenzi is Co-founder & head of growth @ Sales IQ Group. He's also the host of the awesome 'Sales IQ Podcast'. He's a passionate father and a sales practitioner that generates consistently cracking sales content, so be sure to follow him on LinkedIn! Luigi talks us through his journey including how he was first rejected for sales jobs before eventually becoming a sales leader and then co-founding his own company. Luigi explains why you should always be learning and putting in place daily acitivies and habits to be succesful. We go onto discuss why you should treat inbound leads as if they were outbound - to help you win more business. Plus, Luigi shares his top off and online marketing strategies to help you generate more sales opportunities and skyrocket your own business!
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Jul 2, 2020 • 55min

#045 LVL UP from Sales Rep to Leader ⬆️ 🆙 - Morgan J Ingram

Learn how to progress from Sales Rep to Sales Leader with Morgan! Morgan is the Director of Execution and Evolution at JBarrows Sales Training, delivering to sales development teams to enhance their skill sets and performance. Previously Morgan was the Sales Development Manager at Terminus and helped scale the company to become the fastest growing startup in Atlanta, managing teams of 13 SDRs to help B2B marketers with account-based marketing. Morgan went on to start his own YouTube series; 'The SDR Chronicles', with over 100 videos providing SDRs with motivation, advice, and tactics. At only 27, Morgan has been named one of the Top 50 Sales Leaders to follow by LinkedIn, a Top 25 Sales Development Thought Leader by Inside Sales and LinkedIn's Top Sales Voices of 2018 and 2019. Morgan’s work has been featured in Forbes, Sales Hacker, the Hubspot blog, and the Harvard Business Review. I met Morgan on the 'UK V USA Sales Showdown' recently which you can check out on vanillasofts website - I love the sales content he’s putting out on LinkedIn! Morgan explains how he went from establishing an eGaming business in college, to getting into public speaking, up to becoming a sales leader. We learn Morgans top learnings from his journey to date, along with tips on managing sales teams, why you should be sharing your story and how he landed the job at JB sales through documenting his journey as an SDR (Sales Development Representative). Morgan also shares some epic tips for sales and marketing. We go onto discuss how to leverage LinkedIn video messaging to get meetings booked and more sales over the line, that will help you to skyrocket your own sales and biz!
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Jun 30, 2020 • 43min

#044 Disrupting The Law Industry ⚖️⚖️⚖️ - Karen Finch

Karen tells Sam how going it your own way can sometimes be the only way! Karen is a qualified lawyer, legalpreneur, and legal tech founder. Karen initially practiced as a Family Lawyer before leaving the legal industry to become a Recruitment Consultant with an International Recruitment Company. Consulting both in Melbourne and the UK, Karen co-founded Legally Yours in 2015 and was appointed CEO in 2017. Karen also sits on the Board of the Australian Legal Tech Association (ALTA) and is a passionate ambassador of the ’NewLaw’ movement in Australia. Not a law firm, Legally Yours is an online platform that provides a simple and convenient way to find the right lawyer for your legal need, without the bill shock. Karen shares her story from working for a law firm and not enjoying the classic law co. format, then going on to start her own disruptive online law platform that breaks away from the clichés associated with Law. We discuss topics as how to build rapport, how to keep customers for the long-term along with Karen's top business growth, sales and digital marketing tips to help skyrocket your sales and biz!
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Jun 28, 2020 • 32min

#043 Why Inbound Marketing Is A Game Changer! 🎮 - Blake Johnston

Blake Johnston - host of the' Next Best Customer Podcast' & '3X Startup Founder' talks to Sam about Pro Inbound Marketing tips! Blake is CEO of OutboundView, we learn his story and some of the lessons he's learnt along the way...including how to run great sales demos and presentations. Blake shares why inbound marketing and SEO has been fundamental to growing his business and why it's key for any business. We discuss why content is an important piece of the sales and marketing puzzle and how you can best use it to Skyrocket your sales and business!

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