Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Want ideal customers to come to you!? Alex Boys shares with Sam full inbound marketing strategies for start-ups. Alex was born and raised in San Francisco but currently resides in Portland, Oregon. Alex is the Founder & CEO at RevenueZen where he works with growing companies to help them scale their content marketing, and demand generation. RevenueZen works with startups all over the country. We talk finance sheets, short, medium and long-term digital marketing strategies that you can set in place to get inbound leads and sales coming your way. Alex also shares an interesting approach on how you can create regular useful content for LinkedIn that builds trust and grows your audience. Plus, he explains his interesting take on when and why you should be conducting outbound prospecting... All things that to help skyrocket your own sales & biz!

Want a proven framework to sell more? Tony is Co-founder and Sales Innovation Director at Sales IQ Global. He's Ranked 3rd most influential person in the world on the topic of selling according to LinkedIn! He has 35 years of corporate + sales leadership experience and is a Best selling Author/Speaker/Blogger and Sales Leader Sales legend, Tony J. Hughes lays down his framework to work out problems with your products / services, and helps identify your Ideal Customer Profile (ICP), utilise pattern interrupts and applying combo prospecting (and tells you what combo prospecting means!) within a 90 second window! Tony shares exactly how to craft your messaging to make it all about your prospect and get regular new business meetings flowing! Use his insight and wisdom to help skyrocket your own sales & biz!

Want to grow your business and sales in Just 5 minutes/day? Alex Goldfayn grows companies. He is the CEO of the Revenue Growth Consultancy, which works with organisations to implement systems of remote and proactive selling that routinely generate 10%-20% in new net annual sales. His clients include manufacturers, distributors, and business-to-business service organisations (typically in mature industries) that make the world go around. Alex delivers more than 75 workshops and keynotes yearly. Not only does Alex regularly implement the systems in this new book, 5-Minute Selling, for his clients, but he also applies the approaches in his own firm, one of the highest-grossing and most successful solo consulting practices of any kind in America - '5 minute selling' is out now in both the UK and USA. Alex shares with us a snap-shot of his story including why, after his first business crashed, he vowed never to employ people again and work purely as a solo consultant. We talk about new processes you can adopt, and how by spending just 5 minutes each day to plan and have more conversations with buyers, will grow your business and sales. Lastly, Alex shares why the phone is so key and some of his top recommended digital marketing strategies to help you skyrocket your own sales & biz!

How can curiosity improve your business and sales? Kate Lewis is CEO and Co-Founder @ e4enable, & 5onFriday UK coach. e4enable is driven by Kate’s passion for sales coaching and development, coupled with a frustration of how often organisation-wide efforts fail, are haphazard or plain non-existent in the first place! Kate’s been in technology sales for over 20 years, most of which in leadership. Her experience spans zero employee start-ups right up to multinational PLCs. Her first start-up was when ‘digital marketing’ wasn’t even a thing using fax machines and mail outs. Kate explains how being curious about her prospective businesses and difficulties has helped win her more deals...and how being curious about her team members goals, and really digging deep beneath the surface to find answers as to their 'why's' has helped her to really keep teams motivated and smashing their targets. We also discuss why culture is very important for business and why you should never think of your prospects/clients as a number. Kate shares her top digital marketing strategies including LinkedIn ads + white-papers, to generate leads and how to effectively work these opportunities into new business! Use Kate's pro insights to help you skyrocket your own sales & biz!

Want to write killer proposals that actually close? Simon Hares joins me today as we walk through his story and the lessons learnt in media sales, including why you don't sell your product or service - You sell the audience (AKA the business outcomes). Simon is the Managing Director of SerialTrainer7 Ltd based in Bath, UK. They specialise in training and coaching people in relevant sales and management skills, as well as personal development. Having spent the last 30 years as a sales professional, Simon trains all over the world, including the USA, Belgium, Germany and France, as well as the UK. Simon explains how he's grown his sales training business over the last 6+ years as we chat through when to agree to sending a client a proposal, and the step by step process to crafting winning proposals that convert, and how to follow-up on them like a champ! Simon also shares a bunch of digital marketing and LinkedIn + video tips to skyrocket your own sales & biz!

Jordan Paris runs us through his proven strategy of getting HUGE names for your interviews/podcasts! Jordan Paris is a 22-year-old author, podcast host, and entrepreneur featured in Forbes, Entrepreneur, Men’s Health, Yahoo! Finance, and Market Watch. Jordan’s podcast, Growth Mindset University, is ranked #6 in Apple’s Self-Improvement category, #3 in the Training category, #5 in the How-To category. He’s interviewed well known and successful people such as: Grant Cardone, Robert Greene, Mark Manson, Dan Millman, Ryan Serhant and Naveen Jain. James is also the founder at Trend Up Media, a one-stop podcast agency that produces profitable podcasts to help businesses grow in both profit and influence. Jordan has gone from restaurant server, to personal training, to web designer and is now a successful and well recognised podcaster and podcast producer...all this and he's only 22 years old. Jordan also explains why persistence is key in all aspects of business and sales, and how he can help you skyrocket your own sales & biz!

James explains why it's up to you to become a professional in your craft, how you can own your career and improve your self development. James is Director of Client OutBound Strategy & Training @ OutboundView. Sales training and coaching is a huge passion of his and he’s been doing it for 12 years. He's spent the last five years building outbound sales teams, and seeing what actually works - most recently in the outsourced/consulting sales development world. James is co-host of the "Assistant to the Regional" podcast - about the TV show "The Office" from the POV of a sales person. He also produces "The Lunch Break Podcast" . He’s a huge advocate for mindfulness in business - especially in sales! James shares how he went from acting and rapping in his younger days to getting into retail and eventually business to business sales through getting noticed via content he was putting out on YouTube! We go onto discuss how you can never fully master inside sales, and James shares some epic cold calling tips and marketing recommendations that can help you skyrocket your own sales & biz!

Shabri chats with Sam about levelling up a company fast & then selling it on... Shabri Lakhani is the founder and CEO of SalesWorks. She has over 10 years of experience within sales / sales development. She spent 7 years at the largest fintech in Europe (the private equity owned 'Finastra') where she successfully built a global team up from 2 to 50 people. In 2018, Shabri started Salesworks - a global training and consulting firm that works with B2B software companies from seed to scaling, purely focused on sales team development that has reimagined the legacy approach to training. Shabri shares with us her journey, from door to door sales in the US, right up to starting her own company. She recounts lessons learnt in resilience, how to establish your ideal customer, and why the first 30 seconds of your pitch are key. Shabri shares an unusual strategy to recruit great sales people. We then go on to talk about how she started and grew her business in just 2 short years, to the point of it being acquired. Take what Shabri has learnt along her journey to help you skyrocket your own sales & biz!

Christian shares why building flexibility in to your business is important, as well as in life, and how to offer this to your clients. Born in Spain, Marbella, Christian Burton is theCEO and Founder of Pipeline Upgrade, The UK´s Fastest growing appointment setting agency. Pipeline Upgrade uses a unique "pay per meeting" risk-free commercial model and is trusted by many major Tech companies to keep their sales going. Christian shares how he began with ambitions to become an architect, to selling door to door in London, through to getting into B2B sales. He's got plenty of actionable business, sales and digital marketing tips to pass on. We chat about knowing when to say NO and politely refuse business! Plus, we chat through tips to generate more appointments and how to effectively use videos to win new business that'll help you to skyrocket your own sales & biz!

Lisa shares how you can get the inside scoop on your buyers to close more sales! An experienced buyer and seller, former CIO/CMO Lisa Palmer is a GTM expert, and marketing professor that teaches students to treat themselves as the most important product that they will ever market. We chat through how to have business orientated conversations, and if LinkedIn Sales Navigator is really worth the investment. We also cover strategies for selling into B2B enterprises, and how you can integrate stories into your conversations with customers. Plus, Lisa shares her story up to up to today, with tonnes of actionable tips in sales, business and digital marketing strategies to help skyrocket your own sales & biz!