

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Dec 28, 2021 β’ 38min
#201 Easily Book Meetings With BIG Companies On LinkedIn - Ty Frankel
π Why you should be using LinkedIn to land big deals! - A step-by-step process to start generating meetings with ideal clients using LinkedIn
Ty teaches agency owners how to scale fast. He owns and runs Agency Empire, a robust growth platform & community for agency owners
π Listen to Ty & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why should you be using LinkedIn to land big deals.
π A step-by-step process to start generating meetings with ideal clients using LinkedIn.
π Profile and outreach tips.
π Grab Sam's Latest Book: http://websiteleadgenbook.com/
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Dec 22, 2021 β’ 5min
#200 Stop Focusing on Lead Volume (do this instead)
π Why going all in on lead volume is not the answer.
π Sam shares why and how to focus on generating qualified leads rather than pure volume with your website.
π Grab Sam's Latest Book: http://websiteleadgenbook.com/
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Dec 20, 2021 β’ 37min
#199 The Power Of Transparency For StartUps - Todd Caponi
π What does transparency mean when it comes to business?
Todd Caponi is the Author of Best-Selling Book: The Transparency Sale. He's also a speaker & workshop leader as Principal of Sales Melon LLC
π Listen to Todd & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Which aspects of business should it be applied to?
π How leading with your flaws can speed up your sales cycle
π Why transparency drives more sales than perfection
π Grab Sam's Latest Book: http://websiteleadgenbook.com/
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Dec 13, 2021 β’ 41min
#198 Is Cold Calling Worth It For 2022
π Is cold calling still effective for now, 2022 and beyond?
Justin Michael is Co-Founder of HYPCCCYCL which holds the monthly GTM Games, go-to-market cross-training for B2B professionals. Heβs known for co-writing the book "Tech-Powered Sales" with Tony J. Hughes.
π Listen to Justin & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How does cold calling stack up against email, inbound marketing and demand gen?
π How to make calls that spark curiosity and generate meetings
Sam's Free Guides π
π The No-BS Guide To Website Lead Gen:
https://samdunning.gumroad.com/l/TheNoBSGuideToWebsiteLeadGen
π The No-BS Guide To LinkedIn Lead Gen
https://samdunning.gumroad.com/l/TheNoBSGuideForLinkedInLeadGen
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Dec 13, 2021 β’ 6min
#197 Overcome This Marketing Hurdle To Win More Customers
π Want to know how to overcome one of the biggest hurdles in marketing?
Sam shares a huge marketing objection and exactly how to overcome it with your approach to marketing.
Sam's Free Guides π
π The No-BS Guide To Website Lead Gen:
https://samdunning.gumroad.com/l/TheNoBSGuideToWebsiteLeadGen
π The No-BS Guide To LinkedIn Lead Gen
https://samdunning.gumroad.com/l/TheNoBSGuideForLinkedInLeadGen
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Dec 6, 2021 β’ 42min
#196 How To Close 50%+ Of Sales Demos - Mor Assouline
π Is it really possible to close 50% or more of sales demos?
Mor is a 3x Sales Leader and 2x VP of Sales. He advises B2B SaaS coβs and released a sales demo course called: From Demo To Close
π Listen to Mor & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What goes into a winning sales demo?
π How much weight is placed on previous parts of the sales process e.g. lead quality & discovery (pre demo)?
π Tips on how to make it happen
π Creating βmagic showβ demos - unforgettable sales presentations!
Free Guides
π The No-BS Guide To Website Lead Gen:
https://samdunning.gumroad.com/l/TheNoBSGuideToWebsiteLeadGen
π The No-BS Guide To LinkedIn Lead Gen
https://samdunning.gumroad.com/l/TheNoBSGuideForLinkedInLeadGen
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Dec 6, 2021 β’ 16min
#195 How To Drive Revenue With SEO (full breakdown)
Want a step-by-step guide to win with SEO?
Sam shares a full break-down of what goes into an SEO campaign that drives long-term profitable sales revenue.
Sam's Free Guides π
π The No-BS Guide To Website Lead Gen:
https://samdunning.gumroad.com/l/TheNoBSGuideToWebsiteLeadGen
π The No-BS Guide To LinkedIn Lead Gen
https://samdunning.gumroad.com/l/TheNoBSGuideForLinkedInLeadGen
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Nov 29, 2021 β’ 40min
#194 The No-BS Guide To ABM (Account Based Marketing) - Andy Culligan
π What is ABM really?
Andy is a fractional CMO over at AndyCulligan.com. Andy helps fast growing SaaS tech startups reach commercial success through marketing and sales alignment
π Listen to Andy & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π With all this talk of dark social and many well known marketers calling ABM a thing of the past, is it still relevant today?
π What type of businesses can ABM work for?
π How to start a successful ABM strategy
π The main doβs and donβts
Free Guides π
π The No-BS Guide To Website Lead Gen:
https://samdunning.gumroad.com/l/TheNoBSGuideToWebsiteLeadGen
π The No-BS Guide To LinkedIn Lead Gen
https://samdunning.gumroad.com/l/TheNoBSGuideForLinkedInLeadGen
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Nov 29, 2021 β’ 6min
#193 How to Annoy a Marketer
Want to make a marketer cry today? Or just have a damn good laugh! - A how-to guide for how to frustrate anyone in marketing you might happen to know. π
Sam's Free Guides π
π The No-BS Guide To Website Lead Gen:
https://samdunning.gumroad.com/l/TheNoBSGuideToWebsiteLeadGen
π The No-BS Guide To LinkedIn Lead Gen
https://samdunning.gumroad.com/l/TheNoBSGuideForLinkedInLeadGen
π Web Choice
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Nov 22, 2021 β’ 27min
#192 Marketing Automation is DEAD. People Powered Marketing is ALIVE - Nicolas Vandenberghe
π What is marketing automation and why is it dead?
Nicolas Vandenberghe has successfully initiated and sold three tech companies, with up to 65 employees and $11M in revenue, as CEO and co-founder of Chili Piper.
π Listen to Nicolas & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why using databases / website clicks / email responses etc. and nurturing prospects to become sales qualified leads isnβt effective anymore.
π So whatβs alive and working now?
π What is People Powered Marketing
π How it can speed up your sales cycle
π Grab Sam's Latest Book: http://websiteleadgenbook.com/
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk


