

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Mar 7, 2022 • 49min
#220 Why Top performers Are Building Their Personal Brands - James Buckley
► What building a personal brand means in 2022 and beyond
James Buckley is Chief Evangelist and Master of Ceremonies at JB Sales!
🎧 Have a listen to James & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ How building a personal brand impacts credibility & sales revenue for individuals and your company
✔ How to get started on it
✔ Content ideas and strategies
✔ Channels to build it on
James Buckley
LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/
Web: https://jbarrows.com/
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Mar 3, 2022 • 9min
#219 The MUST Checks Before Launching A Website
► Don't go live before checking these points on your website.
✔ Sam shares 8 things to test before you launch a new site.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 28, 2022 • 60min
#218 Call To Close: A Sales Masterclass - Benjamin Dennehy (The UK’s Most Hated Sales Trainer)
► We breakdown the full cycle from initial call to winning deals!
Benjamin Dennehy is; The UK’s Most Hated Sales Trainer!
🎧 Have a listen to Benjamin & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ Benjamin will share what you’re trying to achieve at each stage and a breakdown on how to achieve it across:
✔ Initial cold calls
✔ Discovery calls
✔ Presenting/demo’s
✔ Follow-ups
✔ When to walk away from a prospect who’s not playing ball with you
✔ Closing deals
Benjamin Dennehy
LinkedIn: https://www.linkedin.com/in/benjamindennehy/
Web: https://www.uksmosthatedsalestrainer.com/
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 25, 2022 • 5min
#217 Why Speed To Lead Is So Important
► Is your response time to sales leads costing you business?
✔ Sam shares why speed to lead is crucial and how to maximise your response times to win more sales.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 21, 2022 • 38min
#216 Prioritising Mental Health To Increase Sales Performance - Tim Clarke
► Examining the correlation between poor sales performance and poor mental health
Tim Clarke is CEO & Co-Founder at UNCrushed, a platform and community for mental health awareness.
🎧 Have a listen to Tim & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ Burnout, boundaries and routines
✔ Job security / great resignation - people are looking to work for a company where they can bring their full authentic self and be part of a supportive environment
✔ Responsibilities of the individual / best practises
✔ Responsibilities on the leader / best practises
✔ Stigma associated with speaking openly about mental health / asking for help
✔ Leading with vulnerability
✔ Creating a supportive culture
TIM CLARKE
LinkedIn: https://www.linkedin.com/in/timclarke/
Web: https://www.uncrushed.org/
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 19, 2022 • 8min
#215 How Long Does It Take To Get Page 1 of Google? (SEO)
► Want to get your website page 1 of Google's organic search?
✔ Sam breaks down a couple scenarios and potential timelines you could be looking at to make it happen!
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 14, 2022 • 38min
#214 6 Ways To Dominate Your Deals From Proposal To Close - Nadia Milani
Nadia is VP Marketing at Proposify. When is comes to closing deals, it's as good as sold with Nadia!
🎧 Have a listen to & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ 1. Proposal Structure & Design
✔ 2. Creating an Amazing Proposal
✔ 3. Sending Your Proposal The Right Way
✔ 4. Track & Follow Like a Pro
✔ 5. Pricing, Discounting & Negotiating
✔ 6. Closing To Win
NADIA MILANI
LinkedIn: https://www.linkedin.com/in/nadia-milani-she-her-%E2%9C%A8-37021314/
Web: https://www.proposify.com
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 9, 2022 • 8min
#213 How To Get The Perfect Testimonial
► Want to create testimonials that sell?
✔ Sam shares a simple 6 step framework to testimonials that tell a story, build trust and convert.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 7, 2022 • 53min
#212 How To Grow An Audience Online - Mike Winnet
► What does growing an AUDIENCE really mean?
By day; Mike puts get-rich-quick gurus to the test in his 'Contrepreneur' series on YouTube. By night; he creates videos & content to help companies generate MORE business with IAM Productions.
🎧 Have a listen to Mike & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ How to market to this audience better
✔ How to convert more of the above into paying customers
MIKE WINNET
Web: https://www.viewsaremyown.social
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 4, 2022 • 13min
#211 7 Analogies To Simplify Digital Marketing
► Want an easy way to explain common digital marketing terms?
✔ Sam breaks down 7 common web and marketing terms to make them as clear as day.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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