

PowerTips Unscripted
Remodelers Advantage
The Official Remodelers Advantage PowerTips Podcast
Episodes
Mentioned books

Mar 7, 2024 • 30min
Focusing on Clarity in Communication with Jeremy Steinruck – [Best of PowerTips Unscripted]
We’re under an almost constant barrage of information from every angle. As leaders in our business, it’s imperative that our messages are clearly understood. But it’s equally important, if not more so, that we get messages clearly.
In this episode, Jeremy discusses how to make your communication skills better with Victoria and Mark, what it will take, and how it will help your business and your life.
Jeremy is co-owner and vice president of Axis Construction in Wichita Falls, TX, a company he and partner Jeff Miller started 13 years ago. Jeremy holds a master’s degree in human resource management, but he is most thankful for the influence of incredible mentors and friends who have shared their wisdom freely.
Learning to be a better communicator is possible, even if it’s not in your native skillset. Jeremy says the first part, for him, was getting rid of his “head trash.” He had to get rid of limiting beliefs, only hang on to ideas that could be proven true, eliminate his assumptions of what someone else believes, and not let any of those things influence his decisions. He talks about how to get past that and boost your communication and listening skills, including:
The basic rules of engagement
Facing fears
Placing yourself in someone else’s comfort zone
How to plan your conversations
Understanding you can’t convince someone else
Asking questions to get to others’ needs
Setting goals at the beginning of the conversation
Communicating with intent
The four things to do before having a tough conversation
And more …
The post Focusing on Clarity in Communication with Jeremy Steinruck – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Feb 29, 2024 • 30min
Improving Your Bottom Line with Green Upgrades with Doug Selby – [Best of PowerTips Unscripted]
Many of your customers will pay more for items that improve the health, comfort, and efficiency of their homes. As one of the few things that pay for themselves over time, green upgrades can also boost your average project revenue and make you stand out in your market.
In this episode, Doug Selby talks to Victoria and Mark about how green upgrades can improve your remodeling company’s bottom line.
Doug is a co-founder of Meadowlark Design+Build in Ann Arbor, MI, and recently graduated from the CEO role to to focus on long-term strategy and act as the company’s sustainability director. Doug is a building science expert and helped Meadowlark build a reputation in its community for quality of construction and leadership in ecological housing issues.
Meadowlark was started with an ecological focus from its very beginning. Doug and his business partner, Kirk Brandon, studied primitive living and how to survive off the grid. While they may cost a little bit more upfront, green upgrades pay for themselves over time, he says, and focusing on ecologically conscious remodeling and construction can be a great business decision. He talks about what it means to Meadowlark’s business and clients, including:
How it helped the company grow during the recession
Getting media attention naturally
Losing less, using less, and then producing
Insulation and systems
Why solar’s literally the last thing he looks at
Air-quality issues
Talking to homeowners about green tactics and methods
Presenting it the right way
And more …
The post Improving Your Bottom Line with Green Upgrades with Doug Selby – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Feb 22, 2024 • 27min
Empower Your Team to Help You Build a Great Business with Jason Blenker – [Best of PowerTips Unscripted]
If you’re going to build something — a building, a company, a team — you owe it to the world to build something great. Identify what makes you exceptional and empower your team to help you build a great business.
In this episode, Jason Blenker tells Victoria and Mark about how and why he put his organization on the path to greatness, how he defines the term, and inspiring your team to carry out that mission.
Jason is the president of Blenker Companies Inc., a Midwest provider of housing solutions designed to make the building process easier, faster, and better with one mission — to Build Something Great® — great buildings, great communities, great companies, great leaders, and great team members.
About five years ago, he set out to grow his business and build a leadership team around him to make it happen. Jason looked at what world-class companies do, reached out to mentors and coaches, and got to work. A great organization is one that people want to work with and for, and is active in the communities it serves, he says. Getting everyone on the same page is the first step, and he talks about how he did that, including:
Creating your roadmap
Planning for success
Communicating to get employee buy-in
Breaking down what it means to individuals
Evaluating who does what best and letting them
Overcoming the fear of change
The changes coming to the industry
Why profit isn’t the only driver for success
The time you need to take to work on the organization
How to let go and trust others to make great decisions
Getting past analysis paralysis
And more …
Taking the time to invest in yourself may mean taking time away from working in your business, Jason says, but it’s the only way to propel your organization forward.
The post Empower Your Team to Help You Build a Great Business with Jason Blenker – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Feb 15, 2024 • 25min
Tiered Growth: Understanding Metrics and Recognizing Signs to Set Profitable Sales Goals with Michael Hodgin – [Best of PowerTips Unscripted]
Most people would consider a company jumping from $1.5 million to $3 million in revenue a growing organization. However, when we look beyond gross sales, those numbers don’t necessarily mean it grew. It could even mean the company is less profitable — and ultimately less successful — than it was before.
Michael Hodgin says planning for, and implementing, tiered advances are a better strategy for deliberate, healthy growth.
In this episode, Michael discusses his tiered increase growth strategy with Victoria and Mark. For healthy growth, he says you have to set and meet certain goals for sales, job costs, systems and performance before taking the next step.
Michael was an owner of a successful remodeling company for over 22 years. He has since left and is the owner of Maestro’s Toolbox, where he works with owners of design-build companies across the country to help them build better companies and, therefore, better lives.
In addition, Michael has been part of the roundtables as an owner, a facilitator for roundtables meetings, and part of the Remodelers Advantage Business Coaching team.
Micheal says that your company’s gross sales should bump up to the next milestone only once your teams have mastered sales, pre-construction, and production systems at their current revenue level. That puts a company in a stronger position to handle the inevitable increase in workload. He talks about how to accomplish healthy, tiered growth for you remodeling company, including:
The infrastructure milestones to hit
Taking deliberate steps
The importance of setting goals
Focusing on hitting those goals
Proving your success
Nailing down all your job costs
Managing slippage
Building the foundation for growth
The metrics that tell you that you’re ready for the next step
Stepping away and delegating
And more …
The post Tiered Growth: Understanding Metrics and Recognizing Signs to Set Profitable Sales Goals with Michael Hodgin – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Feb 8, 2024 • 38min
How to Embed Innovation into Your Remodeling Company with Ben Bensaou – [Best of PowerTips Unscripted]
Many people believe that innovation comes from a sudden “aha!” moment, but, that is rarely the case. So, guest Ben Bensaou is here to share how to continuously embed innovation into your company using a systematic approach.
Ben Bensaou is a professor and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation into their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at Wharton.
Victoria, Mark and Ben talk more about:
The types of companies that benefit most from this approach
Who is responsible for innovation in a company
Shifting from a supplier-side view to a customer-side view
And more…
The post How to Embed Innovation into Your Remodeling Company with Ben Bensaou – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Feb 1, 2024 • 38min
The Seven Deadly Sins of Negotiating with Jeff Borovitz – [Best of PowerTips Unscripted]
Guest Jeff Borovitz joins Victoria and Mark to discuss how to be an efficient negotiator and avoid the seven deadly sins of negotiation. They cover topics like recognizing and dealing with black out negotiators, investing in marketing and training, the importance of being busy and listening in negotiations, and the power of silence and unilateral decisions.

Jan 25, 2024 • 24min
How To Double The Number Of Top Leaders In Your Remodeling Company: Hire And Train More Women, Featuring Iris Harrell – [Best of PowerTips Unscripted]
In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators, and task-oriented, making them assets to any organization.
Iris founded Harrell Design Build, a large, female-led, employee-owned, full-line remodeling company. Harrell has consistently committed to high-quality design and craftsmanship and conscientious customer care since their inception in 1985. They also employ only people who share these ideals, including their reliable, rigorously selected subcontractors, and they are very proud of their commitment to women and diversity in the workplace.
Iris, Victoria, and Mark discuss:
Women in key positions in your company are a competitive advantage
Overcoming internal (and inherent) biases
And more…
The post How To Double The Number Of Top Leaders In Your Remodeling Company: Hire And Train More Women, Featuring Iris Harrell – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Jan 18, 2024 • 28min
The Fine Line: The Legal Consequences to Questionable Business Practices with Thomas Croessmann – [PowerTips Unscripted] S5 E7
The remodeling industry is highly competitive and some may be tempted to break the rules. Although some may do it intentionally, others may start with good intentions, but over time the line between right and wrong becomes blurred. Thomas Croessmann will be joining the show to discuss the consequences of breaking the rules, which in some cases can result in jail time.
Thomas Croessmann is the Managing Partner of Croessmann & Westberg, P.C., a construction law firm in the DC area. The firm is a full-service law firm for construction contractors. Thomas has worked with many of the Remodelers in the Metro D.C. area.
Thomas, Victoria, and Mark talk more about:
What are the dangers of hiring an undocumented worker?
What are the legal concerns with a contractor front-loading the payments of a project?
What is a Captive Trade Contractor?
The post The Fine Line: The Legal Consequences to Questionable Business Practices with Thomas Croessmann – [PowerTips Unscripted] S5 E7 appeared first on PowerTips Unscripted.

Jan 4, 2024 • 26min
How to Build Authentic Trust with Robin Dreeke – [Best of PowerTips Unscripted]
As an FBI Special Agent and Chief of the FBI Counterintelligence Behavioral Analysis Program, guest Robin Dreeke built relationships and confidential human sources across 22 nationalities during his career. These days, he works with companies of all sizes, helping newly promoted leaders, executives, and teams succeed and grow.
In this episode, he shares expert insight on how to move beyond transactional relationships and build mutually beneficial relationships and partnerships.
Robin is the founder of People Formula, a Leadership and Communication Strategy company. People Formula was formed on the premise that missions, goals and objectives cannot be achieved without relationships and partnerships based upon communication and empathy.
Mark, Victoria and Robin talk more about:
Why trust is so critical
How to build trust
Implementing trust-building skills
And more…
The post How to Build Authentic Trust with Robin Dreeke – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Dec 21, 2023 • 30min
Building a Culture of Support in Construction with Steve Barkhouse – [Best of PowerTips Unscprited]
Steve Barkhouse joins PowerTips Unscripted to discuss how to create a culture of mental health support in the remodeling industry. In the post covid era, Mental health has affected many employees and business owners, so Steve and his team created a framework for dealing with the added stress that comes from covid. This support framework includes a video and a full-day training session to help employees work on and improve their mental health. Steve talks about how this initiative of offering additional support has helped his company build a healthy culture.
Steve is the owner of the award-winning remodeling firm Amsted Design-Build in Ottawa, Canada. Over the past 33 years, Steve has grown Amsted into a 50-person team with over $20 million in revenues. He is a past Impact Award winner.
Steve, Victoria, and Mark talk more about:
The impact of mental health on the employees
Why mental health is crucial right now
Mental health in the remodeling industry
And more…
The post Building a Culture of Support in Construction with Steve Barkhouse – [Best of PowerTips Unscprited] appeared first on PowerTips Unscripted.


