PowerTips Unscripted

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection.Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels can allow remodelers to present themselves as conduits for creating retreats from stress at home – filling their pipelines with homeowners who are hungry for a reprieve.Tanya Bamford is the Managing Director of R/A Marketing–a full-service agency providing creative, yet straight forward marketing solutions for remodeling companies across the United States.This episode will cover:What empathy marketing is.Practical ways to incorporate empathy into your marketing messages.How this is this different than leveraging “pain points.”The challenge of making an emotional connection with a strangers and how empathy marketing bridges that gap.How remodeling companies can begin to incorporate empathy into their marketing. We Would Love to Hear From You... If you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes, Spotify and Stitcher. The post Ep.110: Making powerful emotional connections using empathy-based marketing with Tanya Bamford appeared first on PowerTips Unscripted.

Email is the default communication tool in business, there’s no denying that. But there is good reason to expand beyond email for your internal team communication.Victoria and Mark welcome Jason Langkammerer to the show, as they discuss how taking that step can enhance your teamwork, reduce the “noise” of email, and strengthen your company culture.Jason Langkammerer is a licensed architect, general contractor and founder of AT6 Design Build  in San Francisco, CA.In this episode you’ll learn:The challenges email poses for internal communicationOther options for communicatingHow to transition your team to a new methodHow these platforms differ from emailHow it can improve your communication The post Ep.109: How Getting Off Email Can Dramatically Improve Your Internal Communication appeared first on PowerTips Unscripted.

How stressed are you? Pandemics, demonstrations, economy, health… It’s not uncommon to feel stressed during these uncertain times. According to a study by the University of Cincinnati, many people feel anxiety around the Covid-19 virus, but even more are concerned about the financial impact that the pandemic has had or may have on them and their families. Anxiety and stress, whether for this reason or another, can affect your physical and mental health in ways you might not have considered. In this episode Victoria and Mark explore this serious and underlying threat to your business and personal health. Topics covered include: Symptoms of stress and discovering triggers that set you off Techniques you can use to relieve stress and anxiety The power of mediation and other ways to release Smartphone Apps and other tools available Changing your mindset and overall outlook Reaching out to health professionals And more… Uncover the Hidden Productivity Killer Using the FREE Stress Quotient® Survey As discussed in this episode, here is a link to a powerful stress assessment tool that will help you measure where your stress levels are.Click here for more information and the Survey >> The post Ep.108: How to Cope with Stress appeared first on PowerTips Unscripted.

We’ve all had a gut instinct at one time or another. But do you trust your gut? Do you often rely on your intuition when making decisions? How do you know when you should follow your gut, even if the data suggests another approach? In this episode, Victoria and Mark discuss what intuition is and how to know when you should follow your gut when making important decisions. The guidelines they discuss will help you understand more about decision making and how your brain creates the patterns that guide you. Tell everyone you know about PowerTips Unscripted! As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know. If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes, Spotify and Stitcher. The post Ep.107: How to Know When to Trust Your Gut appeared first on PowerTips Unscripted.

Are you resistant to change? Do you believe that because something has always worked for you, it’s “obviously” the best way to do it? Have you ever said, “we’ve always done it this way,” as an argument against change? If so, then you are playing a dangerous game of chicken with your company, because these six words will eventually be the downfall of your business. In this week’s episode, Victoria and Mark discuss the dangers hidden behind this seemingly innocent string of words, and they share proven methods to not only overcome your fear of change, but also to ensure you’re making the right decisions for change.Because change for changes sake is just as dangerous as not changing at all. Are you able to drive change in your business? Are you “stuck” & unsure about what step to take next? Whether it’s business, finance or production we have the experienced, professional coaches standing by to help you and your team battle through these uncertain times.Click here to learn more about Remodelers Advantage Business Coaching Services. The post Ep.106: Six Words That Will Destroy Your Business (and what to do about it) appeared first on PowerTips Unscripted.

The world is rapidly changing, and many of the old rules no longer apply. It is imperative that we change how we sell our services to stay ahead of the change curve. Today’s guest, Jeff Borovitz with Sandler Training, has been on thousands of face-to-face sales calls and has dialed the phone over 100,000 times to schedule appointments, follow up, and close sales.  In this episode, Jeff gives us permission to break all the traditional “sales” rules so that you can close more deals. Jeff shares: The rules you should be breaking. What is a pattern interrupt is and how it helps get the sale. What a PALO is and how it is a critical component of every sales call. And More…  The post Ep.105: Break all the Rules and Close More Deals with Jeff Borovitz of Sandler Training appeared first on PowerTips Unscripted.

Editor’s note: We’re all working from our homes, away from the friendly confines of the office and its podcasting studio. So we dug into the virtual vault to bring you this episode. We’re in an uncertain time for many remodelers, so here’s some advice that will help you weather any business climate. One of our core principles is that remodeling companies should make a good net profit, after paying the owners an above-average salary. When the economy’s booming, you can get away with a lot and still hit those goals, sometimes by accident. But the goal is to get those healthy net profits consistently, year after year, even in a downturn. In this episode, Mike Medford Sr. talks to Victoria and Mark about how to do just that. Before seeing the metrics of the Top Ten Roundtables members a few years ago, Mike says his financials were always in flux. But then he took those figures and made them hard targets. Mike Medford Sr. has been a home remodeling contractor for over 40 years. In 2007, he partnered with his son, Mike Jr. to form what is now Medford Design Build, with offices in Colleyville and Arlington, TX. Mike Sr. is the president of Medford Design Build. Mike challenged himself and his team to hit the new fixed targets. He refined their processes and challenged his team to hit those targets. By the next quarterly meeting, the company’s profits were rising. He talks about how he and his team made it happen, including: Creating a profit-centric cultureHow net profits will help you beat the labor shortageFocusing your staff on gross profitThe importance of open books to the processSetting up a bonus structureBuilding time in to planAnd more… Mike also talks about getting back to the art of contracting and how important that is to your margins. Time to Give Back… After more than 30 years of working with some of the finest Remodelers and Renovators in the business, we are facing new challenges in our industry. We want to give back to an industry that has supported us through good times and bad, and so we’ve created Build Aid, a free event to help support our members, associates, and friends in the remodeling community. Join us on April 1-2 as we explore various ways your business can navigate these tough times, and position yourselves as a leader when the world begins to recover and re-build. Click Here to Learn More & Register >> The post Ep.104: [Unscripted Back-Up] How to Hit Healthy Net Profits in any Economic Climate with Mike Medford Sr. appeared first on PowerTips Unscripted.

We talk about the J Curve a lot around here — picture a lower-case J. When you apply change principles to your business — new people, systems, and processes — they can initially send your business on a downward trajectory before soaring with your success. If you want to grow your company, listen carefully! Our guest today breaks this process down into four stages of development: Forming: The getting to know you stageStorming: When conflicts arise (the bottom of the J)Norming: Common goals are defined, an agreement is reachedPerforming: Working toward a common goal and looking forward In this episode, Kathy O’Brien talks to Victoria and Mark about how to manage your growth strategies and the importance of being a strong leader in challenging times. Kathy was the founding CEO of the St. Louis Alzheimer’s Association for over 25 years and then served as Senior Vice President of the National Office in Chicago. She received numerous awards and recognition for her work. Kathy now volunteers as a mentor/consultant to 5stone Construction in St. Louis, MO, helping with business growth strategies — she first got to know the company as a client. She was so impressed with the quality of the work and the people, she has worked with 5stone for the last several years, developing systems and processes, determining annual goals and individual employee performance indicators, hiring to get “the right people on the bus,” and managing fast growth over the last four years. Kathy says those four stages of development apply to making positive growth in professional development, organizational development, and personal development. You go through the stages in every business relationship, personal relationship, and client relationship. She breaks down the stages, and how they present themselves in the remodeling business, including: How it plays out with employeesWhy it’s a continuous processGetting through the storming stage successfullyHow one person can cause a stormWhy leadership and core values are important through all the stagesMaking it okay to disagree, and fostering honest dialogWhat to do when you’re still sinkingAnd more … If you’re finding yourself stuck in the storming stage, Kathy says there’s great value in having support with other leaders, by networking or in peer groups. She also recommends three books to read to boost your leadership skills:  The 7 Habits of Highly Effective PeopleGood To Great: Why Some Companies Make the Leap and Others Don’tThe Leadership Challenge: How to Keep Getting Extraordinary Things Done in Organizations The post Ep.103: Positive Growth in Difficult Situations with Kathy O’Brien appeared first on PowerTips Unscripted.

One of the strongest ways to differentiate your business in your market is to have a niche.  Wright Marshall’s company, Revival Construction, has always focused on one highly specific niche and is constantly refining its team and systems to be the leader in that segment. In this episode, Wright will share his approach with Victoria and Mark, and why following his passion for historic architecture helped him create a successful remodeling business. In May 2000, Wright Marshall formed Revival Construction Inc. in Atlanta, GA, dedicated to renovating and restoring Atlanta’s older homes. The company focuses on classically designed whole-house renovations, and additions to houses built before WWII in the intown areas of Atlanta. Revival’s mission is to build beautiful homes and lasting relationships. Wright’s also a longtime Roundtables member. Wright minored in architectural history in college, and planned to build for a while before going to architecture school. He didn’t go. Instead he concentrated on remodeling and building additions on older homes, allowing him to follow his passion for classical architecture and run a successful business. While there were other companies doing it in his market, they weren’t doing as well as he thought he could. Wright concentrated on providing a better customer experience in that niche, as well as:  Determining if your passion can be a sustainable businessWorking with architectsWhy design-build doesn’t have to be in one companyBuilding your reputation in the nicheDefining success in hiringInvesting in estimatingThe importance of disciplineSetting smaller, realistic goalsThe advantages of finding your nicheAnd more … You can also learn why Wright chose the name Revival for his company, and also get to hear a little bit of an Allman Bros. song. Also, give yourself a little time to look through Revival’s Project Portfolio — there are some beautiful examples of Wright’s work. Become a Master Our MasterClass courses are two-day sessions of rich, interactive information with plenty of hands-on instruction. We limit our classes to 12-18 people, giving you ample opportunity to work one-on-one with the instructors. All our instructors are well-known respected industry experts and some of the best in their fields of expertise. Learn more about our MasterClasses in marketing, the design process, bookkeeping, and project management. The post Ep.102: Developing a Sustainable Niche to Support Your Passion with Wright Marshall appeared first on PowerTips Unscripted.

Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right?  Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind. In this episode, Chip’s back with Victoria and Mark to break down the best practices for lead evaluation over the phone, and what to leave for the salesperson to handle in the prospect’s home.   Chip Doyle wrote Selling to Homeowners — The Sandler Way, a best-selling industry book, and has been offering Sandler training for 20 years. He has worked with hundreds of remodeling companies across North America — including many of our Roundtables members and RA University members, and many other RA programs. The most fundamental mistake many remodeling companies make — especially in this hot market — is mismanaging leads over the phone. Over-qualifying leads means you’re actually losing money, says Chip. He says the salesperson’s job is to go out and get “no”s. Getting into the home is key, but too many owners wear too many hats, and don’t have enough time to devote to sales calls. The result is being too stringent during the initial phone calls. Chip talks about how to qualify your prospects the right way, including: Predictive qualifyingHow long the initial call should takeWho should do the qualifyingTraining the qualifier, or LIPWhy not to talk budget during the lead take-inEnsuring that the homeowner has a positive experience on that first callFinding out the client’s pain points while on the phoneWhy the time frame of the job is a fair questionWhat a Volvo in the driveway or piano in the home can tell youMaking and confirming appointmentsAnd more … Let us know if you’d like to participate in Lead Intake Person training, send Mark an email at: mark@remodelersadvantage.com with LIP in the subject line. If we get enough interest, we’ll get Chip to teach the class. Did You Know: Chip Doyle is a Featured Instructor with R/A… We have Chip on our schedule for two upcoming programs. The SalesEdge program is for RA members who qualify, and the weekly topics will be tailored to the collective strengths and weaknesses of the limited number of participants for maximum results. See more about SalesEdge. The Client Management Training for Designers, Architects & Project Managers is a program that will empower your team to lead your clients throughout the project, and not just take orders. It’s a multi-week course that can be taken in the comfort and convenience of your office using the phone, email and/or webinars. Get more information about Client Management Training for Designers, Architects & Project Managers. The post Ep.101: The Delicate Art of Qualifying Remodeling Leads with Chip Doyle appeared first on PowerTips Unscripted.