

When Shift Happens Podcast
Kevin Follonier
I sit down every week with the most based people in crypto.
My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3.
Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos.
Thank you for watching.
My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3.
Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos.
Thank you for watching.
Episodes
Mentioned books

Aug 21, 2023 • 1h 10min
E37: Irene Zhao - From Instagram Model to Crypto Queen
Irene Zhao is a Chinese Model and Influencer, and one of the most powerful women in crypto. In 2022, her NFT collection 'Irene Dao' generated over $5.5 million within 10 days of launch. This crazy success marked the beginning of her entrepreneurial journey with the launch of SoCol (Social Collectibles), a web3 platform enabling creators to build their own NFT collection and create their own version of the 'Irene DAO success' but bigger, better, and tailored to their own fan base and community.
In this episode, Irene reveals her strategy to amass a huge online fan base; living a double life as a commodity trader in the real world while presenting herself as a "cute, school girl" on her Instagram. She then talks about pivoting out of Instagram influencing "looks" to join Crypto Twitter "brains" where she became a personality in a matter of weeks.
We end up talking about the entrepreneurship rollercoaster, what she is trying to build with SoCol but also romantic relationship dynamics, boss babes, mental health, and much more.
Key topics:
00:00 From China to the vibrance of Singapore.
07:48 A Journey of Evolution.
09:19 Where New Beginnings Unfold.
12:40 Unveiling the Secrets of Rapid Growth.
15:10 Mastering the Instagram Influence Game: A Strategy Deep Dive.
25:35 Strategic Pivot to Twitter: Navigating a New Focus.
30:47 Captivating Crypto on Instagram
32:17 A Journey Through DeFi, NFTs, and More.
40:23 Socol, Where Innovation Begins.
46:02 Web3 Meets Influencers
47:16 Escaping Social Pressures Through Business.
51:07 Raising money
54:27 Building Strength During Bear Markets.
58:27 The Crypto Rollercoaster: Navigating Highs and Lows.
01:03:27 The Best Advice Ever Given.
Follow Irene:
Instagram: https://www.instagram.com/b1lgging/
Twitter(X): https://twitter.com/Irenezhao_
Follow Socol:
Website: https://www.socol.io/
Intagram: https://www.instagram.com/socol.io/
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Twitter (X): https://twitter.com/yieldlabs
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/

Aug 14, 2023 • 1h 39min
E36: Fractionalizing Real Estate - The Future of Investing with EKTA CEO
Berwin Tanco is the Founder and CEO of Ekta Chain and Entire Land. He listed his first company on the NASDAQ at the age of 21 and now runs a half-billion-dollar Real Estate empire. He also owns an Island in Indonesia and recently bought the EKTA Tower in Kuala Lumpur - a 100 Million Building located right besides the Petronas Towers - that he plans to transform into a "small city".
In this episode, Berwin shares his origin story from competitive swimming in the Philippines to the dot-com boom days in Silicon Valley. He explains the vision behind Ekta's fractional real estate NFT marketplace and how he is democratizing Real Estate investing by helping people buy properties around the world with as little as 100$.
Key Topics:
00:00 Meet Berwin
05:36 Dot Com Millionaire Origins
09:51 Heartbreak Hotel To Bali Billions
16:36 Berwin Learns Property The Hard Way
32:38 Get Rich In Real Estate With No Debt
45:03 Don't Trust The Banks
49:50 Bali Property Bubble?
57:00 Discovering Blockchain & web3
01:02:24 Building A Blockchain From Nothing
01:07:21 Real Estate + Blockchain
01:09:37 Fractional Real Estate Explained
01:13:49 Blockchain School For Beginners
01:20:27 Rollercoaster Ride In Crypto
01:30:34 Is Ekta Too Good To Be Real?
01:34:14 Berwin's Big Lightbulb Moment
Learn about EKTA:
Website: https://www.ekta.io/
Telegram: https://t.me/ekta_community
Youtube: https://www.youtube.com/channel/UCo7lqOoauK3ndiVrm1-nIAg
Github: https://github.com/ekta-ecosystem/ekta-ecosystem-audits
Twitter (X): https://twitter.com/EktaChain
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Twitter (X): https://twitter.com/yieldlabs
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/

Aug 7, 2023 • 1h 41min
E35: The Millionaire Mindset: Investment Secrets from StashAway's CEO - Michele Ferrario
Michele Ferrario is the Co-Founder and CEO of StashAway, the largest digital wealth manager in Southeast Asia and MENA with over $1B in assets under management. Before that Michele was the CEO of Zalora, the leading online fashion destination for Southeast Asia.
In this episode, Michele reveals how everyone can become a millionaire and breaks down the not-so-secret timeless principles of investing that will help you take control of your finances and your future.
He also shares the common traps laid out by the finance industry that despite promising “a safe retirement” actually prevents most people from reaching their true financial potential.
Key topics:
00:00 Introducing StashAway
02:37 Why Investing is Critical
10:15 The Power of Dollar Cost Averaging
21:15 Defining Your Values
28:27 Predicting the Next Big Trend
30:19 Staying Ahead of the Game
39:24 Fighting inflation
45:10 Behind the banking system
59:04 The Principles of Successful Investing
01:07:45 The Outsized Impact of Fees
01:23:06 The Origin Story of StashAway

Jul 31, 2023 • 1h 45min
E34: Crash, Rise, Conquer: from 20k in debt to Body Building World Champion - Nicolas Iong Lee
Nicolas Iong Lee is a 1x World and 2x Europe Body Building Champion, a Businessman, and a Fitness social media influencer with close to 2M followers.
He is also one of the most transparent, honest, candid and disciplined men I have ever met.
In this unfiltered episode, Nicolas explains how you can turn your life's toughest moments into fuel to become the best version of yourself and achieve your wildest dreams.
We talk about:
- A terrible a car crash that left him badly injured and with $20k in debt as a student
- The divorce of his parents left him growing up without his mother, impacting his relationships with women until his mid-twenties
- Becoming a bodybuilding world champion despite an unsupportive father
- Leaving his 9 to 5 in a Swiss village to move to the Bali paradise as a mega fitness influencer
- The power of authenticity
- Strategies to dominate the Instagram game in 2023
- Followers don't equal money
- How to monetize your influence
- Nutrition and fitness tips from a pro
Chapters:
00:00 2X Champion Bodybuilder
01:53 From Car Crash to Champion
04:47 Building My Body For 17 Years
09:54 Championship Wins
20:46 Driven to Be the Best
25:30 Quitting the 9 to 5
28:05 Handling Unsupportive Parents
31:41 Moving to Paradise in Bali
32:55 Thriving in Bali During Covid
37:06 Diversifying Income Streams
44:39 Building a substantial following
47:58 Dominating Instagram in 2023
51:27 The Power of Authenticity
52:52 Conquering TikTok Next
56:03 Monetizing Influence
56:31 Knowing Your Niche
01:02:54 Followers Don't Equal Money
01:16:49 Overcoming Jealousy
01:20:12 The Grind of an Entrepreneur
01:27:56 Eating for Happiness
01:35:09 Training Tips from a Pro
01:39:25 Formula for Success
__________________________________
FOLLOW Nicolas
https://www.instagram.com/nicolasiong/
#Entrepreneurship #News #business #fitness #nicolasiong #bali

Jul 24, 2023 • 1h 38min
E33: Blockchain Investor and Innovator: Achieving Change in the Age of Shortcuts - Rodrigo Barakat
Rodrigo Barakat is a brazilian entrepreneur, investor and thinker.
In this conversation, we talk about how we can fix broken governments, the problem with laziness and instant gratification today, and why relationships are the key to everything
We also discuss how emerging technologies like Web3, AI, and brain-machine interfaces will reshape society.
Key Topics:
00:00 Introduction
05:20 Regulation is a Seatbelt, Not a Brake
08:07 People Must Drive Change, Not Politicians
12:34 Are You Really Paying Your Fair Share?
21:19 Happiness is Being Alive
22:08 The Trap of Chasing Cheap Dopamine
23:10 Build Relationships Like Blockchains
33:47 Think Relationships as a Blockchain
36:12 Why Dubai as His Base
55:12 3 Pillars for a New Society
58:59 Language Itself Limits Communication
01:03:20 Effective Communication Needs Intention
01:11:41 The Future of Web3
01:14:34 Luna Crash Exposes Society's Laziness
01:26:46 Relationship With Money

Jul 17, 2023 • 1h 22min
E32: Scott Montgomery: Rethinking Wellness, Discipline, and Success
Scott Montgomery is the CEO of a NASDAQ and ASX-listed health tech company. He is not only a health and technology expert, but also a husband, a father and a sport addict.
In this episode, we discuss values, money, discipline, the current mental health crisis, the education system, life purpose, and the importance of your close circle.
📌 Episode Breakdown:
00:00 Introduction to Scott Montgomery
01:45 Why Singapore? Exploring the choice of base
05:58 Growing up with values of money
15:01 The secret to a healthy and wealthy lifestyle
18:24 Discipline: The key to life
26:19 Discussing the big health crisis of today
28:49 The journey of starting up
31:02 An eight-year overnight success
36:40 The experience of going public with a company
41:51 What it means to be listed on NASDAQ
47:00 Rethinking the school system
55:43 Finding life's purpose
01:02:40 Why regrets are worse than remorses
01:03:27 Addressing the growing issue of anxiety worldwide
01:10:33 The importance of friends
01:15:12 The best piece of advice ever received

Jul 3, 2023 • 1h 20min
E31: Johanna Monange: Building a Perfume Empire
Johanna Monange is a Queen in the perfume industry: she crafted world's best selling perfumes 'La Vie est Belle' by Lancôme and '1 Million' by Paco Rabanne. She is also the Founder and CEO of Maison 21G.
In addition to being a true force of nature and a hyper successful woman, Johanna is also a mother of 3, a tennis and polo player and lover of fine wine.
📌 Episode Breakdown:
01:28 Key Turning Points: Johanna reflects on the moments that changed her life.
06:15 Is Entrepreneurship for Everyone? She weighs in on who’s cut out for the entrepreneurial life.
07:59 Golden Advice: Johanna shares tips for budding entrepreneurs.
14:27 Silver Linings: How bad news can sometimes open doors to new opportunities.
17:55 The Power of Persistence: “If you never give up, you never fail.”
20:40 It’s an Ironman, Not a Marathon: Entrepreneurship is more than just a long race.
25:05 The Art of Delegation: Johanna talks about the challenges of handing over tasks.
33:43 Every Penny Counts: The Importance of financial prudence in business.
40:59 A Scent Renaissance: Bringing creativity back into the world of perfumes.
45:24 Engaging Others: The importance of involving people in your entrepreneurial journey.
52:01 The First Hurdle: Why raising your first funds is the toughest.
01:06:32 The Joy Factor: Johanna shares what makes her truly happy.
01:09:45 Little Pleasures: Does one deserve the small joys in life?
01:12:09 Pearls of Wisdom: Johanna reveals the best advice she’s ever received.

Jun 26, 2023 • 37min
E30: Flight Story CEO: Balancing High Ambitions with Mental Health - Oliver Yonchev
Oliver Yonchev is the Co-Founder and CEO of Flight Story, a marketing, media, and branding power house that he launched in 2021 with Steven Bartlett.
He is also a previously failed musician, was managing director at 600M Social Chain AG and is a big fan and current practioner of the art of kickboxing.
Key Topics:
02:00 Key Moments in Your Life
03:06 Key Learnings on Scaling a Big Company
04:47 Why Company Culture is Essential
09:09 Balancing Entrepreneurship with Personal Time
14:40 The Importance of Personal Branding
22:34 Launching a $100M Fund
24:20 Understanding Web3
29:32 "Whether You Think You Can or Can't, You're Right"
34:17 Addressing 90% of All Problems
#Podcast #OliverYonchev #FlightStory #Entrepreneurship #Web3 #Innovation

Jun 16, 2023 • 1h 1min
E29: Blockchain Branding Leader: From zero to branding hero, making crypto adoption as easy as ABC
Anthony Logan is the Founder and CEO of Noir Ventures, a leading web3 Brand Venture Studio working with the biggest companies in the blockchain space.
From his early days growing up in a small UK village to his current « self engineered » dream life in Dubai, Anthony is living the proof that an almost « delusional » sense of self-belief is what separates those who go on to achieve the greatest things from those who chose to stay within their comfort zone.
But building a multi million business wasn't smooth sailing. Anthony cuts through the bullshit and goes straight into the reality of building a company: from startup struggles to the inevitable hard moments in his company's journey that forced him to accumulate too much debt making him almost lose his entire company, savings and reputation.
We also talk about Anthony's mission to make Web3 accessible to everyone through branding and user experience , how to start from the bottom, how to select the right clients, and why he decided to fully quit drinking alcohol to get ahead in life.
Key topics
00:00 Intro
03:43 Getting into Branding
08:06 Starting from the bottom
15:42 Learning from failures
19:10 Why you don't always need a business partner
23:29 The definition of a great brand
25:46 Personal Brand vs. company brand?
26:42 Why web3?
39:13 Branding for crypto mass adoption
48:58 Quitting alcohol

Jun 7, 2023 • 51min
E28: Former Model: From the Sins of Social Media to the Promise of Web 3.0
Vanessa Ho, a former model turned tech pioneer at SoCol shares her journey from the digital temptations of social media to the transformative promise of Web 3.0.
Discover how she's disrupting the digital world, transforming vices into virtues with SoCol, a groundbreaking Web 3.0 social platform enabling creators to take full control of their future.
In this episode we talk about the transformative power of NFTs, the future of social media, and the art of personal branding in the new digital era. Vanessa also shares her personal journey, how social medias impact her mental health, and her strategies for navigating the ever-changing social media algorithms.
CHAPTERS
00:02:00 Key turning points in your life
00:05:00 From nothing to a real business
00:13:00 The content war
00:17:00 How to monetize your Audience
00:20:00 web3: the game changer for content creators
00:22:00 Owning your digital assets
00:29:00 SOCOL
00:32:00 The real addon value on NFTs
00:36:00 Behind the scene of social medias
00:39:00 It's not a competition
00:42:00 The 7 sins
00:45:00 Disconnecting is very important


