Opening The Gates To More Listings

In this special episode of Opening The Gates To More Listings, the tables are turned as Ben Madden interviews me to celebrate three years since launching my business and understand more behind the scenes of what has got me to where I am today.Here are some of the topics discussed in the episode:My mission to elevate estate agency standards🚀Improve the perception of the industry🙏🏼The power of data📊Knowing your buyers👀Relentless execution👊🏻My career path and how my early life helped shape me🙌🏼Training resources🖥️Negotiation techniques💰Biggest influences on me💪🏼Thank you to everyone for your support over the past three years and I hope you enjoy the episode✌🏼

Today's guest is the Managing Director at Tom Ashwood & Co.Since starting as an estate agent in 2003, he's worked in large independents and corporates, before launching his own business in late 2020.He's growing a very successful business and is a proud member of The FIA. In our conversation, we discuss his early career, operational discipline, trust, transparency, communication, launching properties to market correctly, open house strategies, off-market sales, fees, social media, personal branding, collaboration, and so many more valuable insights in this brilliant episode.Make sure to check it out and hear some of the secrets to the success directly from someone who is growing a very impressive independent estate agency business.

Today's guests are a father and son duo from KMJ Property.The family business started in 2008 and has gone on to have multiple branches, win several awards and become members of The FIA.We discuss working in a family business, career paths, personal development, business strategy, operations, pricing properties, client management, networks, technology and current market conditions.If you're navigating the estate agency market in a family business, this is definitely an episode to check out and make sure to look into networks such as The FIA if you're wanting to collaborate and expand your network.

Today's guest is the owner of Neil Robinson Estate Agents and started in estate agenc back in 1994.He's worked in the corporate world, proptech, is a landlord and investor, plus had a brief spell under the umbrella of eXp, before launching his current business, so he certainly knows his way around the industry.In this episode we discuss launching a new business, expansion, social media, networking, awards, reviews, learning, hiring, retention and culture.If you're looking to understand more about if awards are really worth it, the importance of being part of a network and the power of networking, this is definitely an episode to check out and make sure to look into networks such as The FIA if you're wanting to collaborate and expand your network further.

Today's guest is the Co-Founder of Kotini, an Innovate UK Young Innovator award winner and board member of the Open Property Data Association.Kotini helps estate agents champion their brand and deliver the onboarding experience today’s clients expect and the importance of this is discussed in the episode.Hundreds of agents across the UK, from independents to national networks, use Kotini to reduce friction, speed up onboarding and deliver a consistent client journey.We discuss embracing social media and content creation, the importance of quick execution, the value in failure, transparency, startup lessons, evolution, automation, standout branding, customer behaviour, pricing strategy and collaboration in this value packed conversation.You do not want to miss this episode with someone who has very much got his finger on the pulse when it comes to what is making estate agency tick right now.

Today's returning guest is the Co-Founder of The Avenue and is helping some of the best estate agents build 6 figure businesses through selling the finest homes in their area.From a young age, he was immersed in property, thanks to his family's involvement in property development and then he quickly developed his own passion for property and working with people too, leading to a decade-long career in estate agency. The Avenue are a network of self-employed agents, that specialise in selling premium homes, by combining cutting-edge marketing with a personal touch.Their marketing includes HDR photography, presenter-led 4K video tours, twilight photography, and drone footage, plus with their innovative social media strategies across multiple platforms.In our conversation, we discuss balancing family and work life, discipline, accountability, communication, annual goals, differentiation, fees, self-employed life and cold-start strategies.You'll want to check out this episode to hear from someone who has worked in the corporate world and hybrid space for two of the biggest names in estate agency, plus has successfully launched a self-employed business in the past few years.

Today's guest is the Creative Media Director at The Avenue Estate Agents and leads their creative efforts, specialising in developing high-end, bespoke marketing campaigns for luxury properties.The Avenue are a network of self-employed agents, that specialise in premium homes, combining cutting-edge marketing with a personal touch.Their marketing includes HDR photography, presenter-led 4K video tours, twilight photography, and drone footage, plus with their innovative social media strategies across multiple platforms.In our conversation, we discuss consistency, authenticity, content creation, building trust, personal brand, video content, personal development, client acquisition, time management and the future of AI.You'll want to check out this episode to hear from someone leading the creativity marketing behind the scenes at one of the most impressive newer agents across the UK.

Today's guest is Head of Marketing at John D Wood & Co, a company that was founded in 1872 and has 30 offices across London and the South of England. He joined on a growth agenda to accelerate the John D Wood & Co. brand from an awareness and lead generation perspective and has led all marketing and brand efforts as part of the senior leadership team, reporting to the MD, building and retaining a high performing 8 person marketing team across Digital, Content, PR, and Media.During his time at John D Wood & Co. he has built new performance marketing channels, which increased market appraisals by over 50% in a two year period, increased brand awareness by 35% and brand quality by 30% over a two year period.He also delivered successful campaigns including the rebrand of APW/CHK brands, John D Wood & Co. Halloween campaign and "Little black book" campaign and lead the marketing on all branch new openings including Beckenham, Herne Hill and Winchester.Lastly, John D Wood & Co. was shortlisted for best marketing campaign at the Negotiator Awards 2024.With a CV as impressive as that, I'm sure you can agree we are speaking with a marketing expert.In our conversation, we discuss how to build successful teams, how to get buy in from senior leadership team/board room, and how to show effectiveness of what marketing you’re doing, plus loads more.Make sure to tune into this episode if you want to hear from one of the most senior marketeers in the estate agency sector.

Today's guest is a self-employed estate agent working alongside Yopa.He started his career in estate agency in 2003, working his way up from a trainee negotiator to a successful branch manager, covering all aspects of the business and then regional manager for London in a national business. He's worked at some of the largest and most well known estate agents in the country, such as Haart, Countrywide and Purple Bricks before launching his own business.We discuss the importance of taking action, consistency, learning from your mistakes, overcoming market challenges, the importance of expertise, hyper-local marketing, personal brand, prospecting, health issues and loads more from a very inspiring conversation.You don't want to miss this episode if you're looking to learn from someone who has hit the ground running since starting their own estate agency 8 months ago.

Today's guest is the Managing Director at NurtureCloud, which is part of the Ray White Group in Australia and is now bringing AI-driven prospecting technology to UK estate agents, designed to convert dormant database contacts into active listing opportunities.With deep expertise in SaaS and B2B models, he brings a wealth of experience to this conversation, having held senior roles across the UK, Australia and UAE, working at companies such as Nurtur, Flatfair, Howsy and Rex. We discuss the attributes of high-performing estate agents, nurturing relationships, marketing, leveraging data and AI, plus so much more.Check out this episode if you want to find out more about getting most out of your database and how to use data to your advantage.