Banking on Digital Growth

You’ve seen the value of digital growth…  But maybe your team hasn’t. How can you convince them? That’s the question I’m answering for Cynthia, a digital marketing manager from Wisconsin, in this episode of Inside Digital Growth. In the episode, I explain: -The four fears standing between your team and its digital transformation goals -Why we keep doing things “the way they’ve always been done” -Why digital growth requires personal digital boundaries Check out these resources I mentioned during the podcast: -www.goaskjr.com You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Some of you are old enough to remember CDs, right? You know, those $15 frisbees we used to get music on? Well, your financial brand can learn a lot from their decline.  In today’s By the Book episode, I take a look at the 3 Ds of digital disruption and how to find opportunities in the chaos of the digital revolution. In this episode, I explain: -What we can learn from the disruption in the music and film industries. -How my youthful indiscretions prove there are always opportunities in times of technological upheaval -How to position your financial brand to take advantage of these opportunities You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

There’s a lot of unease about marketing in the COVID-19 world. But there really shouldn’t be.  Content is king. It always has been.  And your financial brand should be doubling down on it right now.  To find out how, I invited Michael Bertini, Online Marketing Consultant & Search Strategies at iQuanti, onto this episode to share his insights into the content strategies that really work.  We discuss: -Why content is still king -How to implement an agile content strategy (hint: freelancers) -Why there are no tricks, secret sauces or golden eggs You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Do you know when and where your leads are converting? If you don’t, it’s like you’re flying blind.  And when you fly blind, sooner or later, you’re going to crash. But, don’t worry, there’s a way to light the path ahead. On today’s Digital Growth Series, I field a question from Brad, Vice President for a Financial Brand in California. How do we track ROI from the moment a person first sees an ad to when the loan closes? You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Since my book came out, I keep hearing the same question. Why call it a manifesto? A manifesto is a public declaration of intent…  And I intend to transform financial brands’ strategic marketing everywhere.  In this episode, I explain: -Why I chose to call my book a “manifesto” -The 3 people I wanted to help most -The 12 proclamations to guide your digital growth journey You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Not too long ago ATMs were poised to end bank teller jobs… But they ended up creating more.  With a history of failed predictions like this, how do you prepare for the ever-changing future of work?  In this episode, I catch up with Jon Ogden, Head of Strategic Content at MX, and he shares 3 steps every financial brand can take to future-proof their business…  No crystal ball required.   Jon explained: -The history of failed predictions concerning the future of work -The 3 steps you need to take to prepare for the future of work -Specific areas financial brands should focus their attention on You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

This week, I’m fielding a question from Jesse in Ohio… But I’m sure many of you have the same question: “What’s the best way to market in uncertain times when it doesn’t feel right to do a hard push for our products?” Well, if you are wondering the same thing, let me ask you something. Has it ever been the right time for the hard push?  In this episode, I go over: -Why the hard sell doesn’t work in a post-COVID (or any) world -A 5-step digital communication strategy that works -3 things to remember when it comes to marketing in uncertain times You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

The most important element of digital growth is not technology.  It’s not sales. It’s not marketing.  In fact, it’s something ancient. Something that’s missing in almost every conversation that happens in every boardroom across the country.  Humanity.  I’ve talked before about how you can generate 10X more loans & deposits. But 10x growth is only made possible through 10X thinking.  And any digital growth strategy that doesn’t place human connection at its heart is at best only half of a strategy.  I’m James Robert Lay, CEO of Digital Growth Institute and author of Banking on Digital Growth,  What I talk about:-Why only 15-20% of financial brands are “Digital Haves”  -The secret to digital growth that is missing from most conversations -How to take your marketing team from underestimate to invaluable -Why digital growth is about so much more than marketing and sales technology This episode is hosted by James Robert Lay  Founder and CEO at Digital Growth Institute You can find this interview, and many more, by subscribing to the Banking on Digital Growth on Apple Podcasts, Stitcher on Spotify, Google Play or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Financial brands tend to try to appeal to logic in their marketing.  I get it, money is a huge practical concern, so it makes sense. But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more about mindstates. And there’s no better teacher than my latest guest, Will Leach, CEO of TriggerPoint Design, a behavioral research and design consultancy.  His book, “Marketing to Mindstates,” lays out the case for why you need to apply behavior design to research and marketing if you want to thrive in today’s complex world.  Will went over: -Why today’s marketing landscape is all about context -How mindstates have shifted under COVID-19 -How financial brands can directly employ mindstates in their strategy You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s well past time to merge digital and human experiences. I’ve been saying it for years, but social distancing proved it.  It proved how, too. Face-to-face interactions through video.  On the latest episode of Banking on Digital Growth, I cover why face-to-face interaction, even remotely, is more important now than ever.  Things are starting to open up. But it will be some time before the world returns to normal.  And some things, like video communication, never will.  In today’s episode, I explain: -Why our new video habits are here to stay -Why you need to adapt to the new societal norms -5 ways you can start using video today Check out these financial brands we mentioned in today’s episode who are nailing video communication: -Louisana Federal Credit Union -Citizens Bank of Edmond -Canvass Credit Union You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.