

Banking on Digital Growth
Derik Krauss
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Jan 10, 2022 • 46min
157) #ExponentialInsights: Never Stop Learning - How Marketers Can Prove their Value
In today’s rapidly shifting financial landscape, there is one quality every marketer should cultivate…
Continuous learning.
Whether that’s learning the ins and outs of the business or becoming the customer expert, if you never stop learning, you never get left behind.
In today’s show, I’m speaking with a master of continuous learning, Douglas Burdett, Host of the Marketing Book Podcast, who may just be the most well-read marketer around.
Join us as we discuss:
- Why marketers need to never stop learning
- Why every marketer should become the customer expert
- How marketers can overcome negative stereotypes and demonstrate their value to the business
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jan 4, 2022 • 31min
156) #ExponentialInsights: Ignore the Gig Economy at Your Peril
The traditional bank has ignored the gig economy at its own peril.
When you walk into a branch as a soloprenuer, you have two options for an account: Commercial, or Consumer.
Today’s economy defies the binary — and financial brands should, too.
That insight comes from the ineffable Raj Bhaskar, Co-founder & CEO at Hurdlr, who joins the show to discuss how the gig economy is shaping the future of finance.
Join us as we discuss:
- Why banks need to stop neglecting the gig economy
- Why banks aren’t sufficiently scared by brands like Square or Stripe
- Why COVID should serve as a wake-up call for traditional financial brands
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jan 3, 2022 • 35min
155) #ExponentialInsights: Everyone Has a Money Story. It’s Time We Shared Them.
Everyone says they want to see more financial education…
But that will never happen unless we actually start talking openly about money.
Everyone has a financial story — it’s time we all told it.
That’s what drives Jelaire Grillo, Customer Relationship Manager at Prosperity Home Mortgage, to empower her customers to share
Join us as we discuss:
- Why we need to overcome the taboo of sharing our financial struggles
- How Jelaire’s money journey led to her passion for financial education
- Why financial brands need to stop treating customers like transactions
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 28, 2021 • 32min
154) #ClarityCalls: How to Drag Financial Brand Leaders Out of the Past
How can we get financial brands and their leadership teams comfortable with actually opening accounts online?
It’s an important question that I’ll be answering in the latest Clarity Calls.
And joining me to discuss the answer is the man who asked the question — Eric Cook, Founder & Chief Mentor at The LinkedBanker.
In this episode:
- The mentality trapping financial brand leaders in the past
- The COVID wake up call
- The value of cataloging your concerns and addressing them directly
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 27, 2021 • 40min
153) #NewStartsNow: Building Better Internal Teams w/ Financial Collaboration
Collaboration isn’t always the easiest thing to do in finance. Through the COVID-19 pandemic, however, we’ve seen enough epiphanies from institutions to know that something is changing.
And while internal teams may fear change, educating and empowering them will help to bring future success for your company.
We speak with two team members at Nymbus, Renee Newman, Industry Advisory Board Member, and John Janclaes, CUSO President, about collaborative efforts of businesses through the pandemic, how business leaders are adapting to the change, and strategies to bring your team on board.
We cover:
- Listening & collaboration’s impact on a positive employee experience
- What’s keeping financial leaders up at night both positively & negatively
- How purpose can act as a central theme for internal teams
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 27, 2021 • 40min
153) #NewStartsNow: Building Better Internal Teams w/ Financial Collaboration
Collaboration isn’t always the easiest thing to do in finance. Through the COVID-19 pandemic, however, we’ve seen enough epiphanies from institutions to know that something is changing.
And while internal teams may fear change, educating and empowering them will help to bring future success for your company.
We speak with two team members at Nymbus, Renee Newman, Industry Advisory Board Member, and John Janclaes, CUSO President, about collaborative efforts of businesses through the pandemic, how business leaders are adapting to the change, and strategies to bring your team on board.
We cover:
- Listening & collaboration’s impact on a positive employee experience
- What’s keeping financial leaders up at night both positively & negatively
- How purpose can act as a central theme for internal teams
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 21, 2021 • 36min
152) #ExponentialInsights: Humanize Banking by Humanizing Experience
Digital alone is not a panacea.
In fact, without the human element, digital growth is near-impossible.
And the only way to humanize your banking is by delivering better, more-human experiences.
Today, I’m joined by Katherine Regnier, CEO and President at Coconut Software, who is all-in on humanizing banking.
Join us as we discuss:
- How to deliver a more human experience for your customers
- The shifting expectations of today’s consumer
- The importance of offering your customers options in how they engage your financial brand
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 20, 2021 • 36min
151) #DigitalGrowthJourneys: How Marketing Can Lead Your Digital Growth Journey
In a world that’s changed so much in the past couple of years, one change is good news for those invested in digital growth:
Marketers are finally getting a seat at the table and being seen as proactive strategic partners.
Today’s guest, Patrick McCarthy, SVP, Head of North America Marketing and MarTech at City National Bank, has seen that change first-hand in his digital growth journey, which he joins the show today to share.
In this episode, we discuss:
- How marketers can be a proactive partner
- The buy-in and change management needed to pull of digital growth
- How marketers need to respond to impending cookiepocolypse
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 14, 2021 • 33min
150b) #insideDigitalGrowth: A Deep Dive w/Authors Into Best Practices - Part 2
Continuing our Celebration of 150 episodes with part 2 of our Author’s best practices join us for outstanding insight from the following guests:
The panel:
Marcus Sheridan - Keynote Speaker - Marcus Sheridan International, Inc.
Ben Hardy - Organizational Psychologist, Hay House
Ron Shevlin - Director of Research at Cornerstone Advisors
Anne Legg - Faculty Member - Southwest CUNA Management School
Brett King - Founder, Executive Chairman - Moven
Melina Palmer - Founder and CEO - The Brainy Business
Mark Schaefer - Executive Director -Schaefer Marketing Solutions LLC
Mohammad Anwar - President and CEO of Softway
Justin Breen - Founder/CEO - BrEpic Communications LLC
We cover:
- How it’s not about we, us, and I
- Creating your future self
- Progress being greater than perfection
- Technology is a tool, nothing more, nothing less
- Removing Friction from your financial Institution
- The impact our conscious and subconscious mind on our decision making process
- Promoting Narcissistic marketing is old hat
- Transforming internally comes before transforming externally
- Heart centered thinking and human centered growth
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 13, 2021 • 40min
150) #InsideDigitalGrowth: A Deep Dive w/ Authors Into Best Practices
No matter how you slice it, money is stressful. People lose sleep over it and are ashamed to discuss it with friends and family.
And this is exactly why we train and educate here on the Banking on Digital Growth podcast: We’re on a mission to help the dear listener overcome financial anxieties to build a better, more comfortable life.
On this special 150 episode, we share insights from a panel of authors looking to further your financial education.
The panel:
Joe Pulizzi - Founder at The Tilt
Bradley Leimer - Co-founder at Unconventional Ventures
Kirk Drake - Founder at CU 2.0
Dan Sullivan - Founder and President at Strategic Coach
John Lanza - Chief Mammal at The Money Mammals
Shari Storm - Chief Executive Officer at Category 6 Consulting
Chris Skinner - Non-Executive Director at 11:FS
Will Leach - Founder at Mindstate Group
John Oxford - SVP and Director of Marketing for Renasant Bank
We cover:
- The risk of a product led initiative
- The key to innovation is growth
- The ability to pivot quickly to sustain the brand
- Training the mind to think who before how
- To create, capture, and maximize future growth
- Understanding the differences across generations
- Augmenting the customer experience w/ AI
- Emotional decision making
- Mitigating risk and being courageous
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.


