

Banking on Digital Growth
Derik Krauss
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Apr 4, 2023 • 41min
286) No Point B: Exponential Change, Unlearning Old Habits, and Self-Reflection
As regenerative AI takes the world by storm, we are witnessing exponential change unfolding in real-time at a furious pace. How can industry leaders and their teams hope to keep up with these historic disruptions that force us to reevaluate everything we know about banking and personal finance?
Caleb Gardner, Co-Founder and Managing Partner of 18 Coffees and author of No Point B, joins us to share his thoughts on exponential change in the financial space.
Caleb believes it is more important than ever that financial leaders self-reflect and understand not just the pace of change but the why behind it.
Join us as we discuss:
- Why faster access to information is accelerating change (5:55)
- The internet paradox and its influence on internal messaging (17:26)
- Therapy, coaching, and their impact on emotional intelligence (2935)
Check out these resources we mentioned during the podcast:
- Calebgardner.com
- 18 Coffees
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Apr 3, 2023 • 33min
285) Embedded Finance: Creating New Revenue Streams With Super Apps
Embedded finance is changing the financial services landscape as a surge of neo banking super apps hits the market. Ivan Maryasin, CEO of Monite, believes these apps can drastically consolidate administrative workflow for small business owners and give them back their precious time.
In this episode of our Exponential Insights series, Ivan gives us his insightful take on how investing in embedded finance can provide entrepreneurs with a significant return on happiness.
Join us as we discuss:
- How super apps can create compelling value for users (3:24)
- Taking extra steps out of the small business owner’s workflow (12:48)
- The potential for return on time with embedded automation (26:46)
Check out these resources we mentioned during the podcast:
- Ivan Maryasin
- ivan@monite.com
- Monite
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 28, 2023 • 40min
284) A Product Mindset: Going from Legacy to Agile Banking
A product mindset is a promise to offer worthwhile value to your customers as efficiently as possible. Digital financial services are no good to consumers if they languish in quality assurance. But if we deliver them in bite-sized pieces, we can solve customers’ pain points one step at a time.
In this episode of our Exponential Insights series, Rob Murray, BFSI Industry Leader for 3Pillar Global, gives his thoughts on the product mindset, agile banking, and the race to transformation.
Join us as we discuss:
- Hurdles to adopting a product mindset for large institutions (2:16)
- Adopting an agile banking methodology (13:40)
- The need for a mindset shift in delivering value to customers (25:00)
Check out these resources we mentioned during the podcast:
- The Product Mindset
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 27, 2023 • 39min
283) Starting from Within: The Personal Growth Journey to Digital Transformation
Digital transformation momentum may seem out of reach to some financial leaders, but that’s because they’re trying to move mountains rather than one pebble at a time. Transformation starts with the self, and you’re not starting from a dead stop. Regardless of speed or trajectory, each one of us is already moving.
In this episode of our Exponential Insights series, we’re joined by the Chairman and CEO of NYMBUS, Jeffrey Kendall, as well as CMO and Chief Strategy Officer, Allison Netzer.
Jeffrey and Allison share their thoughts on building digital transformation momentum and the personal growth journey to our future selves.
Join us as we discuss:
- Mentally investing in a growth mindset and branding (6:17)
- Why innovation is wired to an active mindset (17:00)
- How periodically changing disciplines promotes curiosity (24:15)
Check out these resources we mentioned during the podcast:
- NYMBUS
- Jeffrey Kendall
- Allison Netzer
- Think Like a Brand, Not a Bank
- Willpower Doesn’t Work
- EOS Level 10 Meeting Agenda
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 21, 2023 • 32min
282) Data and Analytics: A Personalized Digital Experience Done Right
Data and analytics have become the default yin and yang in digital transformation, but they’re much more than just water cooler buzzwords. As Rich Carlton, President at Aunalytics, told us, financial brands need to stop putting their data solely in the hands of their IT departments and start asking the big question.
What business problem are you trying to solve?
In this episode, Rich shares his innovative thoughts on data and analytics in finance and how banks and credit unions can forge the process into a personalized customer experience.
Join us as we discuss:
- The need to build a data pipeline early in the transformation process (3:51)
- The dangers in spending too much time building instead of acting (17:57)
- Competitive advantage in owning versus renting data capabilities (25:24)
Check out these resources we mentioned during the podcast:
- Aunalytics
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 20, 2023 • 29min
281) Lending Growth: Find the Sweet Spot in Culture and Automation
Despite mountains of data at their disposal, banks and credit unions constantly fumble lending growth opportunities. Gary Lewis, Managing Director of Lending & Deposit Solutions at Jack Henry & Associates, believes it’s because many financial institutions have forgotten an important part of the customer journey.
That credit is an art, not a science. If financial brands want to maximize their loan portfolios, they have to balance culture and automation to paint a clear picture for their customers.
Join us as we discuss:
- Transforming perspective in a data-driven space (7:02)
- Empowering small businesses with proactive lending (15:30)
- Why customer service is not a differentiator for your brand (22:30)
Check out these resources we mentioned during the podcast:
- garylewis@jackhenry.com
- Jack Henry & Associates
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 14, 2023 • 37min
280) The Magic in Machine Learning: Augment Your Lending and Compliance Processes
Machine learning has a tenuous reputation among many financial leaders, be it from fear of negative social impact or regulatory risk. But Tyler Barron, Chief Revenue Officer at Encapture, argues that AI’s potential to remove friction points in the lending experience is too great to ignore.
Tyler gives us his unique perspective on machine learning and how financial brands can utilize intelligence document automation to free their compliance teams from the mundane.
Join us as we discuss:
- Misconceptions around machine learning and its limitations (4:09)
- How AI removes friction in the employee and customer experiences (22:10)
- Why financial brands should adopt automation in bite-sized chunks (26:45)
Check out these resources we mentioned during the podcast:
- Tyler Barron
- Encapture
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 13, 2023 • 39min
279) Happiness Works: The Importance of Narrative Storytelling in the Age of AI
Narrative storytelling for your financial institution or fintech is about framing perspective. Words are an outward expression of our thoughts and feelings, so they hold tremendous power over how our customers and employees perceive us.
Angela Moonan, CEO of consultancy Angela Moonan, LLC, believes choosing the right words to tell your brand’s story can move mountains for your business. It starts with deciding what kind of story you want your narrative to be.
Angela tells us why the potential for narrative storytelling can save the human connection in finance as we enter the Age of AI.
Join us as we discuss:
- Why it’s hard for financial leaders to hit pause (11:21)
- Finding the “why” in your storytelling narrative (20:00)
- The power of words and defining your archetype (27:52)
Check out these resources we mentioned during the podcast:
- bloom@angelamoonan.com
- Angela Moonan, LLC
- The Complete Works of Florence Scovel Shinn
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 7, 2023 • 40min
278) Direct Mail Marketing: Why the Mailbox is the New Inbox
Direct mail marketing may feel nostalgic to some. Yet, in a digital world dominated by social media and mobile technology, direct mail is still a reliable channel that delivers point-blank engagement with consumers.
As David Fink, CEO and Co-founder at Postie, put it, direct mail puts control of your financial brand’s narrative back in your hands.
David tells us how direct mail marketing can be used to proactively educate customers and lay the foundation for your brand’s story.
Join us as we discuss:
- Why financial leaders often get stuck in the present moment (4:50)
- Direct mail marketing’s transformation in the digital age (17:10)
- How you can leverage direct mail in customer engagement (26:13)
Check out these resources we mentioned during the podcast:
- David Fink
- Postie
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 6, 2023 • 40min
277) Embedded Finance and Fintech: Provide a Frictionless Delight
Despite all the buzz around embedded finance and fintech, traditional ways of thinking still find a way to contradict innovation. Part of the problem is a knowledge gap among financial leaders: they know fintech is the future of the industry, but they don’t truly understand what that means.
Joe Keeley, CEO and Co-founder at Justifi, believes if these companies want to harness the power of embedded finance and pivot into fintech, they have to change their perspective — fast.
Joe gives us an inside peek at the current state of payment platforms and why many of them are trying to find value in all the wrong places.
Join us as we discuss:
- The need for a widespread mindset shift toward fintech (4:34)
- Inefficient data collection processes in traditional banks (10:22)
- Optimizing payment platforms and expanding services (17:14)
Check out these resources we mentioned during the podcast:
- Joe Keeley
- Justifi
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.


