

Banking on Digital Growth
Derik Krauss
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Dec 5, 2023 • 27min
356) Bridging the Digital Empathy Gap in the Financial Industry
One of the primary challenges faced by financial institutions today is the growing digital disconnect between them and their customers. This disconnect is fueled by a lack of understanding and empathy towards customers' emotional journeys, especially in times of financial stress. The failure to address this gap can result in lost opportunities, decreased customer satisfaction, and an overall decline in competitive advantage.
To bridge this digital empathy gap, James Robert Lay, host of the Banking on Digital Growth podcast, emphasizes the adoption of a more customer-centric approach, integrating emotional intelligence into digital banking strategies. Implementing these strategies will not only enhance customer experience but also drive growth, build long-term loyalty, and establish a strong competitive edge in the rapidly evolving financial landscape.
Join us as we discuss:
-Financial anxiety and the need for digital empathy. (5:42)
-How to bridge the "digital empathy gap." (10:10)
-The role of communication and marketing. (17:54)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dec 4, 2023 • 47min
355) Transforming Minds: Inspiring Change Within Your Organization
In the Age of AI, organizations face the challenge of undergoing various transformations - digital, marketing, sales, brand, and cultural. However, a critical aspect often overlooked is the human transformation, which is essential for both the institutions and their account holders.
This episode of the Banking on Digital Growth podcast, featuring David Dibble, author of "The New Agreements in the Workplace," will explore effective strategie s to unlock and release the human spirit, aligning human transformation with organizational changes. This approach promises to guide banks, credit unions, and fintech companies along a path of holistic growth, ensuring that their transformations are as human-centered as they are technologically advanced.
Join us as we discuss:
-Unlocking human potential in the workplace. (13:15)
-Balancing emotional energy and logic in personal and professional growth. (21:31)
-AI's impact on society and human transformation. (32:44)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 28, 2023 • 40min
354) Navigating Chaos with Clarity: Emotion, Education, and Empowerment in Leadership
Today's financial landscape is fraught with rapid change and unpredictability. Leaders within banks, credit unions, and fintech firms are seeking footholds in this shifting terrain, striving to provide a clear vision and steady path forward.
In this episode of the Digital Leadership series with Audrey Cannata, Operations L ead at the Digital Growth Institute, we discuss a path through the storm. By harnessing the transformative power of emotion, the guiding light of education, and the unifying force of empowerment, leaders can not only navigate these uncertain times but also inspire their teams to co-create a future that's bigger, better, and brighter future.
Join us as we discuss:
-Emotional awareness and leadership. (5:25)
-Digital leadership, learning, and growth. (17:13)
-Prioritizing education and ongoing learning. (24:27)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 27, 2023 • 33min
353) Collaborative Learning: The Key to Digital Growth for Banks and Credit Unions
The financial industry, particularly community banks and credit unions, face challenges in adapting to digital transformation. Many of these organizations struggle with staying competitive and relevant in a rapidly evolving digital landscape, where traditional approaches are becoming less effective.
Matt Vance, FVP of Marketing & Product Strategy at Salal Credit Union joins the show to discuss a solution this issue which includes a combination of collaborative learning, niche marketing strategies, and leveraging AI and digital tools.
Join us as we discuss:
-Niche marketing for growth in a complex digital world (4:49)
-Leveraging storytelling in marketing (9:48)
-Marketing transformation and AI adoption (24:07)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 21, 2023 • 28min
352) Level Up in the Age of AI: Five Key Trends in Marketing and Sales
In this podcast, they discuss using AI tools for enhanced productivity and creativity in banking, optimizing digital channels and personal branding in finance, and the importance of financial wellness, social media, and employee support.

Nov 20, 2023 • 40min
351) Redefining Marketing's Role: Overcoming Perception Gaps for Future Growth
Financial marketing and sales leaders often face a critical challenge: a perception gap rooted in outdated experiences and education. The misalignment between marketing’s potential and the perceived role it plays within banks, credit unions, and fintech firms can lead to a disconnect with other business lines, undermining both internal collaboration and customer well-being.
In this episode of the Digital Growth Journeys series, James Robert Lay and John Huntinghouse VP of Marketing at TAB Bank, tackle this perception gap head-on. You'll learn how to harness ongoing learning to reshape perspectives, foster better relationships with business line leaders, and ultimately, how your marketing communications can positively impact customers' financial, physical, mental, and relational health.
Join us as we discuss:
-Bridging the gap between marketing and business units (7:52)
-Future growth and learning in the financial industry (15:15)
-Time blocking and reshaping perspectives (37:27)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 14, 2023 • 23min
350) The Future Growth Index: Measuring Adaptability in Uncertain Times
Change is hard.
Physically. Mentally. Emotionally.
And with the rapid advancement of technology, particularly artificial intelligence (AI), change can induce fear and resistance among individuals, teams, and organizations.
On this episode of the Digital Leadership series, Audrey Cannata and James Robert Lay discuss the 'Future Growth Index,' a tool designed to quantify perspectives on growth at a macro (global), organizational, and team level.
By quantifying perspectives on future growth at global, organizational, and team levels, the index helps identify where one stands in relation to being 'growth-bound' or 'stuck in the gap.'
James Robert also shares his experience speaking with two vastly different organizations when it comes to their perspectives on the future and the biggest insights he gained.
Join us as we discuss:
-Future growth potential and perceptions of AI. (6:22)
-Digital growth and overcoming fear of the unknown. (13:41)
-Adaptability in a rapidly changing world. (17:32)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 13, 2023 • 44min
349) Navigating the Human-AI Intersection in Organizational Leadership
As AI becomes increasingly capable in data processing, there's a growing concern that the human element may be sidelined. Leaders are faced with the daunting task of fostering a culture of continuous learning and curiosity, all while ensuring that their strategy aligns with their actions to maintain trust within their organization. The fear of becoming obsolete in the face of AI advancements can paralyze even the most forward-thinking leaders.
With over 40 years of experience within financial services and has a deep focus deep expertise rooted in executive management and leadership at credit unions, Gene Pelham joins this episode of the Digital Growth Journeys series to explore the challenges and opportunities presented by AI, emphasizing the importance of strategic focus and the creation of a cadence of accountability within financial services organizations.
Join us as we discuss:
-Leading through uncertain times with honesty and trust. (7:07)
-Leadership, growth, and learning. (13:10)
-Emotional intelligence and adaptability in financial services. (27:38)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 7, 2023 • 34min
348) Beyond the Numbers: Data-Driven Growth with a Human Touch
The industry is at a crossroads, with banks and credit unions clamoring for deposits and customer retention, while fintechs are rapidly innovating to attract the same customers. The transactional nature of current financial services fails to provide a comprehensive view of a consumer's financial health, leading to missed opportunities for engagement and support.
Raymond den Hond, Chief Commercial Officer at MX, joined the show to share his vision for the future of financial services, which involves creating a consumer-centric financial wellness feed, similar to the interactive nature of social media platforms.
By aggregating data across multiple financial relationships and applying machine learning and AI, institutions can offer actionable insights directly to consumers.
Join us as we discuss:
-Financial wellness and data-driven insights in banking. (10:02)
-Using data to create personalized financial experiences. (14:37)
-Rebuilding trust in financial services through consumer-centric approaches. (23:11)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nov 6, 2023 • 35min
347) Digital Money Demystified: The World of Crypto and NFTs
The world of digital currency, including cryptocurrencies and NFTs, is often shrouded in confusion and misinformation. This lack of clarity breeds fear, uncertainty, and doubt (FUD), as well as a fear of missing out (FOMO) during market highs. The sensational headlines and the rapid pace of technological and regulatory changes only add to the confusion, making it difficult for individuals and financial brand leaders to make informed decisions or even approach the subject with a healthy curiosity.
In this episode of the Exponential Insights series, host James Robert Lay and distinguished guest Professor Tonya Evans demystify digital money. Tonya, an expert in intellectual property and new technologies at Penn State Dickinson Law, discusses her new book "Digital Money Demystified." She addresses the myths and realities of digital currencies, provides insights into the use of crypto assets, and explains the significance of NFTs and DAOs.
Join us as we discuss:
-The evolution of money and value in the digital age (9:47)
-Cryptocurrency, decentralization, and financial privacy (16:15)
-Digital money opportunities for businesses and individuals (29:29)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Hosted on Ausha. See ausha.co/privacy-policy for more information.


