MarTech Podcast ™ // Marketing + Technology = Business Growth

Adam Robinson is the Founder and CEO of GetEmails. As the head of the world’s first email-based retargeting software, Adam was in direct line of fire, when the announcement was made for third-party cookies to be removed. As marketing evolves, so does GetEmail’sapproach to identifying their customers. Today’s episode focuses on how identity resolution is changing. Show NotesConnect With:Adam Robinson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast advertising can drive significant volume to your website. However, rather than just getting your ads on podcasts with massive audiences, you must do your due diligence to ensure that you’re investing in podcasts that resonate with your target audience. Today, Todd discusses podcast advertising best practices. Show NotesConnect With:Todd Cochrane: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previously doing podcasts added them to their marketing strategy lineup. Consumers today tend to buy from people who they like and trust and podcasts enable businesses to build that trust through the publication of valuable content. Today, Todd discusses business podcasting strategies. Show NotesConnect With:Todd Cochrane: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content must be available where people listen to podcasts. But first, your podcast needs to be built on your own domain, where you can control the message and make sure it's written in a way that encourages Google to send traffic to you. Today, Todd discusses his podcast ‘Growth Secrets’. Show NotesConnect With:Todd Cochrane: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B2B has been adopting the methods of B2C when it comes to customer relations and management. As evidenced by the uptick in community building in the B2B space, there’s an understanding that branded communities can be leveraged for a variety of functions and outcomes by B2B organizations. Today, Ike discusses community-driven outcomes. Show NotesConnect With:Ike Nwabah: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we’ve seen influencers and content become more important in the B2B landscape. As a result, different communities have emerged and many B2B organizations are trying to determine how to build, grow, and manage their own communities. Today, Ike discusses the marketer's guide to community. Show NotesConnect With:Ike Nwabah: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ultimate communication tool. Today, Ben and James talk about using logic versus storytelling to inspire your prospects. Show NotesConnect With:James Ontra: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of communication both inside and outside of a business. Today, Ben and James discuss marketing through storytelling. Show NotesConnect With:James Ontra: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. The way each customer uses your product or service will differ and that’s why having a CRM to log all of that data is important. However, if your systems don’t talk to each other across departments, it’s going to be difficult to create those personalized positive customer experiences consumers have come to expect from brands. Today, Lars discusses CRM's role in customer experience. Show NotesConnect With: Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. Setting your sales, marketing, and customer service teams up for success starts with having the right technology and automation tools to get people from prospects to customers. And, being able to track where these people are coming from not only helps you decide where to make top of funnel investments but can also help your business grow. Today, Lars discusses why CRM is actually your growth strategy. Show NotesConnect With: Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.