MarTech Podcast ™ // Marketing + Technology = Business Growth

Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. No-code technology is a game-changer when it comes to maximizing productivity. It allows individuals and businesses to quickly create and automate tasks without the need for extensive programming knowledge or waiting for developers to create solutions. Today, Steve discusses leveraging no-code technology to maximize productivity. Show NotesConnect With: Steve Hartert: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. The performance-based nature of affiliate and partner programs make them inherently low-risk. With the technology available today, businesses at any level can easily set up a profitable affiliate program. Today, Robert talks about making partnership marketing profitable for brands of all sizes. Show NotesConnect With:Robert Glazer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When partnership marketing management tasks are handed off to SEOs and PPC persons, they don’t get enough attention. For companies looking to scale these programs successfully, a dedicated individual or team is recommended. Today, Robert talks about how to make partnership marketing scalable. Show NotesConnect With:Robert Glazer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to retreat to paying for outcomes. As marketing budgets continue to get tighter and digital auction prices soar, marketers will need to make some drastic changes to their portfolios. Today, Robert talks about diversifying your marketing portfolio with partnerships. Show NotesConnect With:Robert Glazer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. Video has a unique ability to engage viewers and convey a brand's message in a way that other forms of content simply can't match. Plus, with the ability to repurpose video content across multiple channels, it's a cost-effective investment in any brand's marketing strategy. Today, Sterling discusses why brands and creators are investing more in video content. Show NotesConnect With: Sterling Jackson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. The era of high-trust commerce has arrived, and, to meet the demands of today's discerning consumers, brands are turning to influencers who share their values to establish trust. By leveraging these partnerships, brands are creating authentic connections with their target audience and making purchasing decisions easier than ever. Today, Sterling discusses the new era of high-trust commerce. Show NotesConnect With: Sterling Jackson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Traditional CDPs can be a time-consuming and complex process for larger enterprises with a lot of data. However, by eliminating the need for a separate source of truth, composable CDPs reduce the laborious processes and incomplete views that traditional CDPs often result in. Today, Tejas discusses why composable CDPs are your next-generation tech. Show NotesConnect With: Tejas Manohar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Many marketing technology problems come down to the challenge of effectively activating data. However, many companies are starting to take a new approach to the issue by leveraging existing investments like their data warehouse to simplify the data activation process. Today, Tejas discusses the data warehouse and why it's your most powerful marketing tool. Show NotesConnect With: Tejas Manohar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan and Ben have successfully built audiences and monetized their content. And they get a lot of questions about how they did it. Today, Bryan and Ben share their stories and tips for B2B influencer hopefuls. Show NotesConnect With: Bryan Barletta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin Hankwitz and Jannese Torres, hosts of the Mind the Business podcast, share their thoughts on marketing your small business. Recording your journey, even mundane moments like fulfilling orders from your basement may not seem like a big deal at the time. However, capturing and sharing these moments as part of your brand's story can help to create a sense of authenticity and relatability that can be difficult to achieve through other marketing channels. Today, Austin and Jannese discuss marketing your small business. Show NotesConnect With: Austin Hankwitz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.