MarTech Podcast ™ // Marketing + Technology = Business Growth

This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and why enterprise level companies are creating their own podcasts and using them as a marketing channel. Episode Transcript: www.benjshap.com/martech-podcast/multimedia-content-production-and-storytelling-through-podcasting-michael-green-unfold-productions Guest Website: http://www.unfoldnow.com Guest Podcast: People Behind the Science See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he's going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns.  Transcript: https://benjshap.com/martech-podcast/product-search-vs-product-comparison-cpc-strategy-nii-ahene Interview Guest Website: https://cpcstrategy.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In this episode, Nii's going to talk about his career experience and what led him to start his own agency, and also give us an overview of the trends in the product search industry.  Transcript: https://benjshap.com/martech-podcast/product-search-vs-product-comparison-cpc-strategy-nii-ahene Interview Guest Website: https://cpcstrategy.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals, which involve scaling, lowering cost per download (via organic growth channels), and developing a clear strategy for monetization. Here are the real numbers behind growing a podcast to 10,000 downloads and beyond.  Transcript: https://benjshap.com/martech-podcast/10000-total-downloads-july-2018-update See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient that they're putting into their bodies. In our last episode, Ben Walked us through his rationale and prioritization for his omnichannel e-commerce strategy, and today he's going to detail the MarTech stack he uses to drive customer acquisition and retention. Transcript: https://benjshap.com/martech-podcast/perfecting-an-omni-channel-ecommerce-strategy Interview Guest Website: https://www.naturalstacks.com   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to their own Shopify store, they also sell certain products on Facebook. In this episode, Ben is going to talk us through how he plans and prioritizes his Omni-Channel approach to e-commerce.  Transcript: https://benjshap.com/martech-podcast/perfecting-an-omni-channel-ecommerce-strategy Interview Guest Website: https://www.naturalstacks.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's Bees. In our last conversation, Justin walked us through his methodology for conversion rate optimization, how he works with some of his clients, and a little bit about the toolkit that he applies. Today we're going to ask Justin to work through a real world example of how to apply his conversion rate methodology to a startup that I started years ago called strumschool.com. Transcript: https://benjshap.com/martech-podcast/effective-conversion-rate-optimization-planning Interview Guest Website: http://conversionfanatics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you're new to podcasting or if you're an experienced podcaster, it's a great topic to think about how much you want to take on when producing your podcast and how much you want to hand to somebody else. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us an overview of the podcast industry, how to start a podcast, and what it takes to achieve scale. Today, Carey is going to talk us through his thoughts on podcast monetization.  Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, we're going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we've talked about the growth of the podcast industry and what it takes to start building a podcast, and today Carey walks us through growth strategies and the timelines for producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.