MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to continue our conversation about a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who's the Principal Consultant at Sentient Consulting, a firm that amplifies business performance through customer-focused strategies and technologies. In this episode, Stu walks us through how marketers are applying agile processes and some of the technologies that they're integrating into their stacks. Episode Transcript Connect with: Stu Fisher: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In this episode, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business. Episode Transcript Connect with: Stu Fisher: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation with Stan Khlevner, founder of Airzus, a compliant aerial media and services marketplace that utilizes blockchain smart contracts. Airzus combines three of the hottest topics in marketing and technology: drones, media, and blockchain. In Part 2 of our talk, Stan describes how he is combining the use of drone footage and blockchains to make drones safer for both pilots and content purchasers alike. Episode Transcript Connect with: Stan Khlevner: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk to a startup founder who has managed to bring together three of the hottest topics in technology and marketing: drones, media, and blockchains. Joining us is Stan Khlevner, founder of Airzus, which is a compliant aerial media and services marketplace, utilizing blockchain smart contracts. In this episode, Stan is going to describe the exciting new ways that drones are being used to capture and distribute media. Episode Transcript Connect with: Stan Khlevner: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for our final episode of Privacy Week is Kasey Chappelle, who's a world-renowned online privacy advocate and Data Protection Officer for GoCardless. So far this week, Kasey has walked us through some general rules for privacy, what you need to know about data capture, rules for email marketing, and what you can do in terms of online advertising. Today we're going to address the repercussions of breaking privacy laws. Episode Transcript Connect with: Kasey Chappelle: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for the fourth episode of Privacy Week is Kasey Chappelle, who is a world-renowned online privacy advocate and the Data Protection Officer for GoCardless. So far this week Kasey has walked us through some general rules for privacy, what GDPR means, how to safely capture data, and the rules for email marketing. Today we're excited to talk about online advertising and the things you need to know to protect your business and your customers. Episode Transcript Connect with: Kasey Chappelle: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation with world-renowned privacy expert, Kasey Chappelle. Kasey is a dedicated privacy advocate and the Data Protection Officer for GoCardless. Yesterday, Kasey talked about data capture and storage, and today we're discussing privacy rules for email marketing. Episode Transcript Connect with: Kasey Chappelle: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our week-long deep dive into a subject that's critically important to marketers in every industry, in every business, and in every channel of marketing: privacy. Joining us for Privacy Week is world renowned privacy expert Kasey Chappelle, who is the Data Protection Officer for GoCardless. Yesterday, Kasey gave us a high-level overview of data privacy standards, and now we turn our attention to the rules of data capture and storage. Episode Transcript Connect with: Kasey Chappelle: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chappelle. Kasey is an online privacy advocate and the Data Protection Officer for GoCardless. In this episode, we're going to talk about some general rules for privacy, specifically international privacy law. Episode Transcript Connect with: Kasey Chappelle: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling the audience, developing organic growth, and monetization), and then discusses how certain priorities have shifted along the way. Get a glimpse behind the curtain of one of the most popular and top-ranked podcasts in the MarTech space. Episode Transcript Connect with: The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.