MarTech Podcast ™ // Marketing + Technology = Business Growth

Sponsored By Knit. In last month's update, we had the chance to celebrate reaching the 10,000 downloads per month goal, which was the original milestone we set out to reach on day one of the podcast. And before we turn our attention to our next set of goals, I wanted to bring up another exciting milestone. A few days ago, The MarTech Podcast hit the 50,000 total download mark. Show NotesConnect With:The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us for career day is an expert in an often overlooked part of driving growth: marketing operations. Jeff Shearer is an independent marketing consultant based in Seattle, Washington, and prior to branching out on his own, Jeff held in-house marketing roles at a variety of tech-driven companies including Nintex and Expedia. Show NotesConnect With:Jeff Shearer: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Today we discuss how to build your brand and leverage the power of people's audiences through podcast guesting. Joining us is Jeremy Ryan Slate, Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to discuss his agency's strategy for getting their customers onto top-tier podcasts and how they can make the most of that experience. Show NotesConnect With:Jeremy Ryan Slate : Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Today we discuss how to build your brand and leverage the power of people's audiences through podcast guesting. Joining us is Jeremy Ryan Slate, who's Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to talk us through his agency's strategy for getting their customers onto top-tier podcasts. Show NotesConnect With:Jeremy Ryan Slate : Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Today we continue discussing how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. Eleven International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1, Francis told us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them. Today, he's going to share his thoughts on creating an effective go-to-market strategy for a worldwide audience. Show NotesConnect With:Francis Bea: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Today we discuss how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. Eleven International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1 of our conversation, Francis is going to tell us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them. Show NotesConnect With:Francis Bea: Website // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talk with Patrick Moran, who is a Global Head of Growth Marketing atSpotify. Tune in and learn about the skills that this great marketer accumulated throughout the various stops on his career. Prior to his current role at Spotify, Patrick held -house marketing roles at Yik Yak, TiVo, and Netflix. Connect With: Patrick Moran: Spotify // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSponsor: KnitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram, how to think about the various content tools, how to create content that's going to resonate with your audience, and how to increase your visibility. To wrap up instagram week, today we're going to talk about how to prioritize organic paid and influencer campaigns on Instagram. Episode Show NotesConnect with:Colton Bollinger: Website  // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn//  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram, how to think about the various content tools, how to create content that resonates with your audience, and today we're going to talk about how to increase the visibility of your instagram content. Episode Show NotesConnect with:Colton Bollinger: Website  // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn//  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram and how to think about the various content publishing tools, and today we're going to focus our discussion on how to create instagram content that resonates with your audience. Episode TranscriptConnect with:Colton Bollinger: Website  // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn//  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.