MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin America and Apple and also consults for smaller startups. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For BusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For BusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation with Christine Mortensen, Founder of Sprk'd, about the role that gender plays in the MarTech Industry. Sprk’d is a B2B-oriented digital marketing agency that helps companies create campaigns that not only resonate, but ultimately convert. Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women. In today's episode we focus on how to improve gender equality in the MarTech Industry. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the last month's update, we've described the process for setting annual goals. So far, we have hit the ground running and we've got some big goals ahead of us. We've seen little over 17,000 downloads this month which is a new record for the MarTech podcast. Connect With: The MarTech Podcast: Email // Linkedin // TwitterBenjamin Shapiro: Website // Linkedin // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CallRail.Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Mark Evertz, Senior Revenue Marketing Coach at the Pedowitz Group, a company that helps you operationalize business accountability, digital transformation, and customer experiences through revenue marketing. Show NotesConnect With: Mark Evertz - The Pedowitz Group // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, we are going to discuss how to use data to optimize direct response efforts. Show NotesConnect With: Ron Jacobs - Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show NotesConnect With: Ron Jacobs - Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CMO Coaches.Today, in the final installment of CMO Week on the MarTech Pod, we talk with Kelly Brezoczky, who is Founder and Executive Director at Healthy Mature Living Foundation and Guest Lecturer at Stanford Byers Center for Biodesign. Prior to her current roles, Kelly was CEO at Butterfly Health and Marketing Director at Proctor & Gamble. Show NotesConnect With: Kelly Brezoczky - Website // Twitter // Linkedin Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.