MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Oct 8, 2019 • 24min
TV Advertising Week: Developing Effective TV Advertising Campaigns -- Ronald Pruett, Jr. // Boston Associates
Welcome back to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing: television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 2 of our conversation, we discuss Ronald's tips for developing an effective TV ad campaign. Show NotesConnect With: Ronald Pruett, Jr.: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 7, 2019 • 18min
TV Advertising Week: TV Advertising Landscape Growth & Trends -- Ronald Pruett, Jr. // Boston Associates
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 1 of our conversation, we discuss the trends and areas of growth in the TV advertising landscape. Show NotesConnect With: Ronald Pruett, Jr.: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 4, 2019 • 21min
Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 2 of our conversation, Anthony is going to tell us about the difference between traditional TV and OTT ad opportunities. Show NotesConnect With: Anthony Katsur: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 3, 2019 • 22min
OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for marketers. Show NotesConnect With: Anthony Katsur: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 2, 2019 • 13min
300+ Pieces of Content and 350,000 Downloads - Month 18 (September Update) - Benjamin Shapiro // benjshap LLC
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We've published more than 300 pieces of content and generated 350,000 downloads. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 1, 2019 • 18min
Getting the Most out of Your Marketing List -- Brian Kurtz // Titans Marketing
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 30, 2019 • 23min
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 27, 2019 • 35min
The Path From Aerospace Engineering to AI-Driven CRO -- Guy Yalif // Intellimize
Today we learn from another great marketer about the skills accumulated and the lessons learned throughout the various stops on his career. Joining us for Career Day is Guy Yalif, Co-Founder and CEO at Intellimize, which is a platform that automatically optimizes websites to drive revenue and customer acquisition through an AI technology. Show NotesConnect With: Guy Yalif: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 26, 2019 • 39min
Navigating the Gap Between Marketing & Sales -- Robin Bordoli // RollWorks
Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Show NotesConnect With: Robin Bordoli: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 25, 2019 • 29min
Generate Reviews by Cultivating Customer Relationships -- Garrett Sussman // Grade.Us
In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your business. Joining us is Garrett Sussman, a Senior Content Manager at Grade.Us, which is a property owned by our friends at ASG MarTech - a sponsor of the MarTech podcast. Show NotesConnect With:Garrett Sussman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
