MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Nov 19, 2019 • 18min
Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio, which is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data using machine learning. In part 2 of our conversation, we're going to talk about how to turn your data-driven customer segments into actual customers. Show NotesConnect With: Tim Burke: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 18, 2019 • 27min
How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk about how marketers' access to data is changing the utility of customer segmentation. Show NotesConnect With: Tim Burke: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 15, 2019 • 26min
Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Doug Morneau, the CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC. Doug is also the host of the Real Marketing Real Fast podcast. Show NotesConnect With:Doug Morneau: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 14, 2019 • 15min
Running a Webinar That Generates Results -- Agnes Józwiak // ClickMeeting
Today we're going to discuss how to effectively market to the middle of your funnel. Joining us is Agnes Józwiak, a Brand and Communication Director at ClickMeeting, which is a browser based platform for hosting webinars and training sessions. In part 2 of our conversation, we are going to talk about how to make your webinars a success in terms of running an effective event and driving business results. Show NotesConnect With:Agnes Józwiak: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 13, 2019 • 22min
Effective Webinar Branding & Marketing Tactics -- Agnes Józwiak // ClickMeeting
Today we're going to discuss how to effectively market to the middle of your funnel. Joining us is Agnes Józwiak, a Brand and Communication Director at ClickMeeting, which is a browser based platform for hosting webinars and training sessions. In part 1 of our conversation, Agnes is going to tell us how to brand and market a webinar. Show NotesConnect With:Agnes Józwiak: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 12, 2019 • 17min
Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel measurement. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 11, 2019 • 14min
Value, Cost, and Risk Associated With Your Data -- Michael Schoen // Neustar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 1 of our conversation, Michael is going to tell us about how customer data for user marketing is evolving. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 8, 2019 • 17min
Attribution Week: Attributing for Unconventional Marketing Channels -- Jules Tompkins // CallRail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we discuss how attribution is going to change over time. Show NotesConnect With:Jules Tompkins: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 7, 2019 • 17min
Attribution Week: How Attribution Improves ROI -- Jules Tompkins // CallRail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we discuss how marketing attribution impacts ROI. Show NotesConnect With:Jules Tompkins: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 6, 2019 • 17min
Attribution Week: Why Analytics Solutions Struggle With Assigning Attribution -- Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we discuss why existing technology solutions haven't been the right answer for assigning attribution. Show NotesConnect With:Jules Tompkins: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
