MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Dec 25, 2019 • 20min
Community Week: Building Community From the Ground up - Rachel Makool // GoDaddy
This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we're going to discuss how to build your community from the ground up. Show Notes Connect With:Rachel MaKool: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 24, 2019 • 18min
Community Week: Infrastructure for Building Scalable Communities - Rachel Makool // GoDaddy
This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we discuss the infrastructure that brands need to build to support a scalable community. Show NotesConnect With:Rachel MaKool: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 23, 2019 • 19min
Community Week: Value of Community for Marketers - Rachel Makool // GoDaddy
This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, Rachel is going to tell us about the value of community and why it's relevant for companies large and small. Show NotesConnect With:Rachel MaKool: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 22, 2019 • 23min
The Differences Between Growth & Traditional Marketing (Part 2) - Graham Hunter // Groundwork Growth
Today we are rebroadcasting our conversation with Graham Hunter, the Founder of Groundworks Growth, a firm that is focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In today's episode, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Show Notes Connect With: Graham Hunter: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 21, 2019 • 19min
The Differences Between Growth & Traditional Marketing (Part 1) - Graham Hunter // Groundwork Growth
Today we are rebroadcasting our conversation with Graham Hunter, the Founder of Groundworks Growth, a firm that is focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In today's episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Show NotesConnect With: Graham Hunter: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 20, 2019 • 35min
From Bar Owner to Key-Note Speaking Influencer -- Shane Barker // Shane Barker Consulting
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Shane Barker, Founder of the Shane Barker Consulting firm, which is a digital marketing strategy consulting firm that specializes in developing and executing digital marketing, influencer, SEO, and social media campaigns. Show NotesConnect With:Shane Barker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 19, 2019 • 20min
The Secrets of YouTube Video Production -- Nate Woodbury // Be The Hero Studios
Today we're going to discuss how to leverage the world's biggest video search engine YouTube. Joining us is Nate Woodbury, the Owner of Be the Hero Studios, which is a video production agency helping clients to grow their YouTube following and turn their channels into lead generation machines that generate up to seven figures. In part 2 of our conversation, we discuss how to leverage your YouTube channel as an influencer lead generation machine. Show NotesConnect With: Nate Woodbury: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 18, 2019 • 22min
Leverage YouTube as an Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios
Today we're going to discuss how to leverage the world's biggest video search engine YouTube. Joining us is Nate Woodbury, the Owner of Be the Hero Studios, which is a video production agency helping clients to grow their YouTube following and turn their channels into lead generation machines that generate up to seven figures. In part 1 of our conversation, Nate is going to talk us through not only the value of YouTube as a channel, but how he outsources content production too. Show NotesConnect With: Nate Woodbury: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 17, 2019 • 28min
A Content Marketers Journey to Lose 1m Lbs -- Adam Schaeuble // Casting the Pod
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Schaeuble, the host of the Casting the Pod podcast, which talks to podcast hosts about how they use audio to reach their audience. Show NotesConnect With:Adam Schaeuble: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 16, 2019 • 37min
From Sales to Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Brad Costanzo, the Founder of the Constanza Marketing Group, which helps businesses create new profit centers using overlooked opportunities, hidden assets and under utilized relationships to secure new revenue sources. He is also the host of the Bacon Wrapped Business podcast. Show NotesConnect With: Brad Constanzo: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
