MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 1 of our conversation, Greg is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Show NotesConnect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 5 of our conversation, we're going to talk about how to build and grow customer relationships. Show Notes Connect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 4 of our conversation, we discuss the analytics of running a small and medium size business. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 3 of our conversation, we discuss how to market SMBs on a bootstrapped budget. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 2 of our conversation, we discuss small to medium size business marketing strategies and tactics. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 1 of our conversation, we discuss how marketing for small and medium sized business is different than enterprise. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are rebroadcasting our conversation with Ben Grubbs, who is the Founder and CEO of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the content creator economy. In today's episode, we are going to discuss various ways content businesses are monetizing their efforts. Show NotesConnect With:Ben Grubbs: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Ben Grubbs, the Founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In part 1 of our conversation, Benjamin gives us his view of the current landscape for content creators, including how to find your audience, formatting your content, and deciding which channels to use. Show NotesConnect With: Ben Grubbs: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 2 of our conversation, we're going to talk a little bit about how to take advantage of the second screen. Show NotesConnect With: Devin Fallon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 1 of our conversation, Devin and I are going to talk about the differences between linear connected and second screen television advertising. Show NotesConnect With: Devin Fallon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.