MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
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Jul 22, 2020 • 41min

AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method

Today we rebroadcast our conversation with Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who created the REST Method for pain recovery. REST utilizes therapeutic movement to strengthen, soften, stabilize, and release, with careful attention to unrecognized habits that are contributing to their pain/fatigue. Her evidence-based approach in working with clients has been researched by multiple National Institutes of Health-sponsored studies, and she's been published in numerous journals, research studies, and periodicals including Stanford Magazine. Show NotesConnect With:Rachel Lanzerotti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 21, 2020 • 18min

Why Prebid Should Be Top-Of-Mind for Publishers -- Paul Ryan // OpenX

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show Notes Connect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 20, 2020 • 19min

Why Cloud Technology Supports the Digital Advertising Industry Holistically -- Paul Ryan // OpenX

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 19, 2020 • 36min

Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast

Today we rebroadcast our conversation with Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show, that helps business professionals and entrepreneurs unmask themselves, show up every day in situations as their true selves, and reach levels of success that they desperately crave. In today's episode, we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Show NotesConnect With:Josh Cary: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 18, 2020 • 41min

Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters

Today we rebroadcast our conversation with Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. In today's episode, we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Show NotesConnect With: Shiv Singh: Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 17, 2020 • 16min

How to Drive Engagement & Results From Your Community -- Jacob Peters // Commsor

Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 3 of our conversation, we're going to discuss how to drive engagement and results from your community. Show NotesConnect With:Jacob Peters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 16, 2020 • 20min

Setting up a Community for Long Term Success -- Jacob Peters // Commsor

Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 2 of our conversation, we're going to discuss how to set up a community for long-term success. Show NotesConnect With:Jacob Peters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 15, 2020 • 22min

The Value of Owning Your Community -- Jacob Peters // Commsor

Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 1 of our conversation, we're going to discuss the value of owning your community. Show NotesConnect With:Jacob Peters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 14, 2020 • 15min

Why Diversity and Inclusion Matters to Your Audience -- Julie Kratz // Next Pivot Point

Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part 2 of our conversation, we're going to discuss why diversity and inclusion matters to your audience. Show NotesConnect With: Julie Kratz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 13, 2020 • 23min

How Marketers Can Be Allies for Diversity and Inclusion -- Julie Kratz // Next Pivot Point

Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part 1 of our conversation, we're going to discuss how marketers can be allies for diversity and inclusion. Show NotesConnect With: Julie Kratz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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