MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Aug 31, 2020 • 13min
What is the marketing signal?
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 1 of our conversation we discuss what is the marketing signal. Show NotesConnect With: Ross Gates: Website // LinkedInBryan Colligan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 30, 2020 • 27min
The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot
Today we rebroadcast our conversation with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. In part 2 of our conversation, we discuss the growth playbook at HubSpot. Show NotesConnect With:Kieran Flanagan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 29, 2020 • 22min
The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot
Today we rebroadcast our conversation with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. In part 1 of our conversation, we discuss the difference between growth and marketing. Show NotesConnect With:Kieran Flanagan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 28, 2020 • 34min
Career Day: Shane Murphy // Intercom
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Shane Murphy, the SVP of Marketing at Intercom, which is a suite of customer messaging products that is used by over 30,000 marketers to drive growth at every stage of the customer life cycle. Show NotesConnect With:Shane Murhpy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 27, 2020 • 13min
Using location data to understand how COVID-19 changed consumer behavior -- Jeff White // Gravy Analytics
Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a location intelligence firm based in DC, which processes over 25 billion anonymous geolocation signals per day. In part 2 of our conversation, we discuss using location data to understand how Covid-19 changed consumer behaviour. Show NotesConnect With:Jeff White: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 26, 2020 • 18min
Using location data + analytics for re-opening strategies -- Jeff White // Gravy Analytics
Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a location intelligence firm based in DC, which processes over 25 billion anonymous geolocation signals per day. In part 1 of our conversation, we discuss using location data to understand how the coronavirus has changed consumer behavior. Show NotesConnect With:Jeff White: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 25, 2020 • 15min
Immediate need for privacy-compliant solutions -- Harry Maugans // Clickagy
Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibility to business intelligence and advertising. In part 2 of our conversation, we discuss immediate need for privacy-compliant solutions. Show NotesConnect With: Harry Maugans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 24, 2020 • 23min
How ad tech can adapt to a cookieless world -- Harry Maugans // Clickagy
Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibility to business intelligence and advertising. In part 1 of our conversation, we discuss how ad tech can adapt to a cookieless world. Show NotesConnect With: Harry Maugans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 23, 2020 • 22min
Brand Evaluation & Optimization -- Mitch Duckler // FullSurge
Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. In part 2 of our conversation, we discuss brand evaluation and optimization. Show NotesConnect With:Mitch Duckler: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 22, 2020 • 22min
Brand Building & Maintenance in the Digital Age -- Mitch Duckler // FullSurge
Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. In part 1 of our conversation, we discuss brand building and maintenance in the digital age. Show NotesConnect With:Mitch Duckler: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
