MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Nov 1, 2021 • 22min
How Does Email Even Work? -- Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve overlooked about sending emails. It’s more than just entering a valid address and waiting for a favorable response. Today, Yanna-Torry breaks down exactly how email actually works. Show NotesConnect With: Yanna-Torry Aspraki: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 31, 2021 • 18min
How to Drive Revenue Through Offline Experiences -- Justin Moss // Pineapple Agency
Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 2 of our conversation, we're going to discuss how to drive revenue through offline experiences. Show NotesConnect With: Justin Moss: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 30, 2021 • 22min
A Music Industry Vet's Experiential Marketing Playbook -- Justin Moss // Pineapple Agency
Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 1 of our conversation, we are going to talk through the music industry vet's experience to the marketing playbook. Show NotesConnect With:Justin Moss: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 29, 2021 • 17min
Value of eCom Data vs Customer Privacy -- Roli Saxena // Adroll
Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that comes from youreCommerce business is your customer data. But can you really monetize this safely and effectively? Today, Roli talks about the value of your eCommerce data and your customers’ privacy. Show NotesConnect With:Roli Saxena: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 28, 2021 • 19min
Extending the Lifetime Value of Your Customer -- Roli Saxena // Adroll
President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just stop when you land the first sale. To grow your business effectively, you need repeat customers. Today, Roli explains how you can extend the lifetime value of your customer. Show NotesConnect With:Roli Saxena: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 27, 2021 • 20min
Using Content & Community to Scale an eCommerce Business -- Roli Saxena // Adroll
President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use content and community to scale your eCommerce business? Today, Roli discusses some non-advertising-driven marketing channels. Show NotesConnect With:Roli Saxena: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 26, 2021 • 18min
eCommerce Business Awareness Drivers -- Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customers. And there’s a lot of data analysis that goes into that. Today, Roli talks about eCommerce business awareness drivers. Show NotesConnect With:Roli Saxena: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 25, 2021 • 24min
Operationalizing an eCommerce Business -- Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you’re a startup versus when you get to the growth stage. And how much you grow will depend on the tech stack you have available. Today, Roli talks about operationalizing your eCommerce business. Show NotesConnect With:Roli Saxena: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 24, 2021 • 17min
How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- Drop
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 2 of our conversation, we're going to talk a little bit about how to properly leverage reward programs to boost customer engagement. Show NotesConnect With:Derrick Fung: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 23, 2021 • 21min
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show NotesConnect With:Derrick Fung: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
