MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Dec 1, 2021 • 15min
Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 30, 2021 • 16min
What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 29, 2021 • 14min
Creating Digital Experiences For The Post-Pandemic Consumer -- Lynne Capozzi // Acquia
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 28, 2021 • 17min
Technology Supported Agile Marketing -- Andrea Fryrear // Agile Sherpas
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 27, 2021 • 24min
Higher Quality & Faster Work With Less Stress -- Andrea Fryrear // Agile Sherpas
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to do higher quality work faster with less stress. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 26, 2021 • 17min
Why CRM, DSP, & Automation Is Only 75-80% Effective -- Quimby Melton // Confection
Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. Quimby takes a closer look at why CRM, DSPs, and automation are only 75-80% effective. Show NotesConnect With: Quimby Melton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 25, 2021 • 23min
Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection
Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, Quimby discusses how to avoid the third-party graveyard. Show NotesConnect With: Quimby Melton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 24, 2021 • 13min
Are Streaming Games A New Advertising Gate? -- Anna McMichael // Partnership Director
Partnership Director at VlogBox, Anna McMichael, unpacks advertising mechanics across new media channels. Gaming’s highly engaging nature and widespread audience make it the arena to top. Even Netflix is venturing into gaming, making it clear that the big players recognize a great opportunity. Today, Anna considers whether streaming games are the new advertising gate. Show NotesConnect With: Anna McMichael: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 23, 2021 • 12min
Which Publishers Are Winning The OTT Competition -- Anna McMichael // Partnership Director
VlogBox’s Partnership Director, Anna McMichael provides an update on what is happening in OTT currently. While the cookieless era may not spell doom for the video advertising, special attention must still be paid to the way players take advantage of the OTT space. Today, Anna takes a look at publishers winning the OTT competition. Show NotesConnect With: Anna McMichael: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 22, 2021 • 12min
How To survive A Cookieless Era? -- Anna McMichael // Partnership Director
Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether we are looking at CTV or OTT, we cannot ignore the effects of cookie and tracking removal on media channels. With third party data on its way out the door, Anna talks about survival in the cookieless era. Show NotesConnect With: Anna McMichael: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
