Before The Bestseller

In this episode of Before the Bestseller Podcast Series, we dive into one of the most underestimated keys to sustainable book marketing: building a team. Whether you’re juggling social media, podcast pitching, newsletter writing, or event outreach—trying to do it all yourself is a fast track to burnout. From hiring international virtual assistants to collaborating with expert marketers, you'll learn who to bring on board, how to find them, and what tasks you should never be doing alone again. We even explore how to leverage AI like ChatGPT to fill in the gaps.If you’re overwhelmed with “all the things” and not sure where to start, this is the episode that gives you permission—and a plan—to stop doing it all yourself.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Welcome back to our 18-episode bite-sized book marketing series! In this episode, we’re diving into part 2 of the book Before The Bestseller, covering chapters 14 through 19, and breaking down exactly how to make your book marketing easier, smarter, and actually worth your time. You’ll learn:The Wheel of Fortune Method: A simple way to turn scattered content into steady progress. Why random acts of marketing waste time and how to build a system that works even when you’re busy.How to find your Consistency Fuel—so you’re not just forcing yourself to market, but actually want to.The power of Echo Chambers and how to use small communities to spark big word-of-mouth.The biggest mistake authors make: marketing in ways they hate. Here's how to stop doing that (without giving up).Let’s cut the noise and focus on what actually moves books and readers because you don’t have to do everything, just the right things, done your way.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Welcome to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book!Over the next 18 episodes, you'll get practical, proven strategies from everything I've learned — marketing books, spending over $10 million on campaigns, and working with hundreds of authors over the past six years. Each episode delivers a short, powerful takeaway — covering what to do, what to avoid, and how to give your book its best chance to thrive.In this episode, we’ll dive into:What you need to know before you start marketing your bookHow not to waste time and moneyWhere and how to seed your bookLearning the critical moment to move from planning to actionWhether you’re a first-time author or a seasoned pro, this series is your roadmap to smart, strategic, and successful book marketing. This is my gift to our best listeners. Let’s dive in!—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Chris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital content. Chris is a Content Strategist & Ghostwriter for B2B Founders who’s worked alongside some of the most influential thought leaders out there, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, and many others. In this episode, we unpack the dynamics behind content performance on LinkedIn in 2025, exploring why low engagement doesn’t always mean low impact. Chris shares insights into how silent lurkers might actually be your best leads and offers strategies to capture their attention. We also dive into when LinkedIn ads make sense for authors, and discuss how AI’s rise in content creation could impact authenticity and human connection online. If you're an author, entrepreneur, or creator looking to level up your digital presence, this episode is packed with actionable takeaways you won’t want to miss.—You can follow Chris on these platforms:https://www.linkedin.com/in/imchrisjordan/https://www.instagram.com/imchrisjordan/https://x.com/imchrisjordan/https://www.youtube.com/@chrisjordan2289—Schedule a consultation with Chris here: https://docs.google.com/document/d/1h5b_2S-5rV-ADw5X_t8-r9CK4UN_RWyOem0BNJTbpoQ/edit?tab=t.0Check out free content and more of Chris Jordan through this link:https://linktr.ee/thepodcastgame—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

We're excited to welcome back a familiar voice to the show, as Chris Jordan returns to share even more insights and strategies with us. Chris has worked with some of the biggest thought leaders in the industry, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, Brandon Turner, and many more. As a Content Strategist, speaker, and podcast producer, he’s helped shape the strategies behind some of the most successful brands and individuals out there. We’re thrilled to have him back to dive even deeper into the world of content, strategy, and personal branding.In this episode, Chris offers essential strategies for authors looking to promote their books and grow their audience. Whether you're just starting or have already launched, Chris shares powerful tactics for building momentum and turning readers into loyal advocates. From cold outreach to leveraging existing fans, Chris reveals the secrets to long-term book marketing success and how to foster genuine relationships with your readers.He also delves into optimizing your LinkedIn profile to enhance your credibility and attract potential readers. With actionable tips on building trust and consistency, Chris shows how sharing engaging content can help you connect with your audience more effectively.The conversation also covers the power of word-of-mouth marketing and how to make the most of slow yet steady growth. Chris talks about strategies like sending books to readers and the benefits of using print-on-demand services for cost-effective distribution. Plus, we explore how LinkedIn can be an invaluable tool for authors, not just for networking, but also for boosting visibility through ads.If you’ve ever wondered how to make your book stand out in a crowded market or how to engage with readers in meaningful ways, this episode is packed with practical advice that you can start implementing right away. Tune in for an insightful discussion on all things book marketing, LinkedIn strategy, and beyond.—You can follow Chris on these platforms:https://www.linkedin.com/in/imchrisjordan/https://www.instagram.com/imchrisjordan/https://x.com/imchrisjordan/https://www.youtube.com/@chrisjordan2289Schedule a consultation with Chris here: https://docs.google.com/document/d/1h5b_2S-5rV-ADw5X_t8-r9CK4UN_RWyOem0BNJTbpoQ/edit?tab=t.0Check out free content and more of Chris Jordan through this link: https://linktr.ee/thepodcastgame—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

In this episode, we’re back with Catherine Duncan as she shares her unique journey through the ups and downs of book promotion. From navigating social media and securing podcast appearances to landing coveted TV spots and organizing book signings, Catherine’s approach to marketing her book is refreshingly authentic and packed with valuable insights.Catherine is an Integrative Spiritual Consultant, Holistic Healer, and Resiliency Trainer, as well as the author of Everyday Awakening. The book offers practical tools for finding peace and purpose in a chaotic world, drawing from Catherine’s expertise in mindfulness, healing techniques, and personal growth. With advanced training in positive neuroplasticity, Reiki, EFT, and sound healing, she supports individuals through challenges like chronic illness, grief, and life transitions, while also guiding those seeking deeper meaning and emotional well-being.In addition to her podcast appearances and TV spots, Catherine has been featured in national magazines and regional TV segments, expanding her reach and visibility as an author. Working with media professionals and platforms, she has leveraged these media opportunities, including a notable appearance on Channel 4 (KARE 11) in Minneapolis, to build momentum for Everyday Awakening. Her strategic media outreach has played a key role in her growing reputation as an expert in the field of holistic healing and spiritual well-being.In our conversation, Catherine reveals the behind-the-scenes hustle that helped her gain momentum as a new author, including how she sold over 4,000 copies and earned 150+ reviews. She shares the strategies that worked, the lessons learned, and why staying true to your story is essential when connecting with your audience.Tune in for a motivating and insightful discussion, as Catherine opens up about her journey of making her mark in the world of book promotion—and how her passion for connection and authentic storytelling has led to the success of Everyday Awakening.—Check out Catherine’s book, Everyday Awakening here: https://a.co/d/6kT4dS1 To learn more about Catherine’s work, insights, and her book, be sure to visit her website at www.catherineduncan.org—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

In this episode, we sit down with Catherine Duncan, a board-certified chaplain, spiritual director, and author of Everyday Awakening. Catherine shares her powerful journey from surviving childhood cancer to becoming a compassionate chaplain and healer. We dive deep into the spiritual practices and life lessons Catherine has learned while helping thousands of people through their end-of-life experiences, revealing profound insights about life, love, and death.From the peace people find at the end of life to the chilling encounters with dark energy, Catherine opens up about the spiritual lessons she’s gained through her work. She discusses the importance of forgiveness, how love is the ultimate purpose of life, and how connecting to a higher power can transform our everyday experiences.We also explore how the way we live influences how we die, the transformative power of love in our final moments, and the role of forgiveness at the end of life. Catherine shares practical exercises for tuning into our own energy and connecting with a higher power—regardless of how you choose to define it.Everyday Awakening, offers exercises for embracing mindfulness and tuning into the energy around us. Tune in to hear how Catherine found success in sharing her message and learn how you can start living with more presence, love, and purpose today.—Check out Catherine’s book, Everyday Awakening here: https://a.co/d/6kT4dS1To learn more about Catherine’s work, insights, and her book Everyday Awakening, be sure to visit her website at www.catherineduncan.org—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it's about making complex ideas more accessible or balancing business with personal growth.We chat about some unconventional strategies that contributed to the book’s success, from viral marketing to the power of word of mouth. We also explore the challenges and benefits of self-publishing, with Eric reflecting on how working with Scribe allowed for professional quality while maintaining the freedom to distribute as he saw fit. The episode touches on the framework of concentric circles in book marketing, starting with close relationships and expanding to broader audiences, as well as why staying true to your goals is crucial in the process.Plus, Eric gives us a glimpse into some of his favorite book recommendations and why certain books resonate with people. Whether you're an aspiring author or a book enthusiast, this episode offers valuable takeaways on marketing, self-publishing, and the power of universal topics like wealth and happiness. Tune in for a conversation that explores what truly makes a book impactful.—Check out Eric’s book, The Almanack of Naval Ravikant, here: https://a.co/d/7OsviuxConnect with Eric on his website here: https://scribemedia.com/You can also schedule a consult here: https://scribemedia.com/consult-vpm/—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Today, we're joined by Eric Jorgensen, a writer, entrepreneur, and the author of The Almanack of Naval Ravikant. Eric has a unique ability to take complex ideas and turn them into practical insights on business, personal development, and the power of curating valuable knowledge. In this conversation, we explore Eric’s journey—from the ideas that first inspired him to how he evolved into a writer and creator. He shares how powerful concepts like leverage and happiness have shaped both his personal and professional life, and how these ideas continue to guide his business decisions. We also dive into the importance of mental models, the art of being selective with your time and attention, and how Twitter has been a key platform in Eric’s personal and professional growth, despite its ever-changing algorithm. Plus, he teases his exciting new project—The Almanack of Eric Jorgensen, a collection of lessons and insights from his own journey that promises valuable takeaways for anyone looking to grow and learn, offering a fresh perspective on business and life that will leave you with plenty of ideas to think about and apply. Make sure you don’t miss it!—Check out Eric’s book, The Almanack of Naval Ravikant, here: https://a.co/d/7OsviuxConnect with Eric on his website here: https://scribemedia.com/You can also schedule a consult here: https://scribemedia.com/consult-vpm/—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

In this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million copies of his books like Killing Sacred Cows, What Would the Rockefellers Do?, and Money Unmasked. He opens up about what helped him get there, including the importance of building solid relationships with industry pros, using personal connections, and putting together a smart marketing plan. Garrett also talks about the challenges of creating amazing content and how to get the word out so it lasts. Plus, he gives us a behind-the-scenes look at launching multiple books and the lessons he’s picked up along the way.Garrett shares some real-world tips on his book launch strategies, like pre-selling, offering exclusive bonuses, and using word-of-mouth to build buzz. He also talks about the challenge of making it to the New York Times Bestseller list and breaks down the pros and cons of self-publishing versus traditional publishing. Garrett touches on the personal connection he has with his writing and why he values the artistic side of creating a book, while also explaining why he prefers books written by people over those generated by AI. He also shares how both good and bad reviews have influenced his writing and how he approaches his future books. If you’re looking to dive into the world of books or the mix of creativity and business, this episode is packed with practical tips and lessons you won’t want to miss.—You can learn more about the book here: https://a.co/d/bf7SAJeYou can visit his website here: garrettgunderson.comDon't forget to follow Garrett on Instagram (@garrettbgunderson) and get an audiobook of Garrett's book Killing Sacred Cows 2Make sure to check out these 2 articles here: https://garrettgunderson.com/when-whole-life-insurance-works-when-it-doesnt/https://garrettgunderson.com/common-life-insurance-mistake-can-cost-legacy/—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com