Matters of Experience

When people think of the event industry, they don’t necessarily think about them as designed experiences. However, industry events and trade shows provide a unique opportunity for companies to create a narrative that resonates with the audience’s needs and challenges.In this episode of Matters of Experience, join Abby and Brenda as they explore the dynamic world of trade shows with seasoned industry expert Liz Nacron, Partner & President of Creative and Production at Live Marketing. Liz shares her wealth of knowledge and expertise in creating engaging B2B, B2C, and B2E events and discusses the importance of striking the right balance between technology and the human touch. If you’re curious about the art of creating unforgettable trade show experiences and the role of human connection in the mix, this episode is a must-listen.Show Notes:Live MarketingEDPAFuture Leaders & WorkForce — EDPA.If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Live from SEGD’s 50th Anniversary Conference in Washington, DC, join Abby and Brenda for a special episode that captures the essence of design excellence across five decades. As they celebrate this milestone, we bring you exclusive interviews with some of the design world’s finest minds, including Rich Burns (SEGD Founder), Llisa Demetrios (Eames Institute), Gretchen Coss (Gallagher & Associates), and more. This episode is a rare opportunity to tune into dialogue that dives into the past achievements, present innovations, and future possibilities that have shaped SEGD and the design landscape.About SEGD - The Society for Experiential Graphic Design: We are graphic and exhibition designers, fabricators and architects, media developers and creative technologists, students and educators. Each of our members brings a diverse set of expertise, but we all share a common motivation: to make the built environment more inclusive and intuitive, emotive and engaging, sustainable and shared.If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.More episodes can be found at loremipsumxd.com/matters-of-experience.

This enlightening episode explores the intersection of art, design, empathy, and societal transformation with creative producer and curator Andrea Hadley-Johnson. Andrea, currently the Artistic Program Manager for the National Justice Museum, takes us on a journey through her creative process and the power of objects to convey messages of love, justice, and social change within exhibitions. Drawing from her experimental, representative, and quietly activist approach, Andrea shares stories of collaboration, community engagement, and the profound impact of human-centered design in curating museum experiences.Show Notes: National Justice MuseumDerby MuseumsMuseum of Making | Derby MuseumsObjects of Love, Hope and Fear: a World Collection - Derby Museums If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

In a rapidly evolving technological landscape within designed experiences, where does the human element fit in? Join Abby and Brenda in a captivating conversation with Immersive Thought Leader/Co-Founder/Emmy Award-Winning Creator/Experience Designer Brian Allen, as they delve into the delicate balance between cutting-edge innovations and maintaining the essence of human connection. Discover the art of infusing empathy, intention, and meaning within digitally immersive experiences, ensuring that the heart of the narrative thrives while crafting unforgettable moments in the digital age.Show Notes: IlluminariumIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

In this inspiring episode, Abby and Brenda sit with the brilliant Cybelle Jones, CEO of the Society for Experiential Graphic Design (SEGD), to explore her incredible journey in the experience design field. Cybelle shares her transformative experiences while working on projects like the International Spy Museum and the Mississippi Arts + Entertainment Museum, highlighting her dedication to making museums welcoming to all. She delves into the evolving landscape of experience design, embracing new technology, sustainability, and the importance of mentorship. Join us and learn how to celebrate SEGD’s 50th anniversary and gain profound insights into the future of experience design from one of its visionary leaders. Don’t miss this enlightening conversation that will motivate you to create unforgettable experiences of your own.If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Who truly owns historical objects? And what happens when Indigenous cultural artifacts are returned to their rightful communities? Join Abby and Brenda in a thought-provoking conversation with Terry Snowball, Museum Specialist at the Smithsonian Institution. In this episode, Terry shares his experiences and insights into the complicated world of repatriation, exploring the challenges and triumphs of navigating the complexities of returning Indigenous cultural objects. Discover the profound impact on museums and communities as we delve into the transformative journey of reclaiming cultural heritage.Show Notes:The National Museum of the American Indian Cultural Resources CenterYamalo — Nenets Autonomous RegionReel InjunBury My Heart at Wounded KneeCuster Died for Your Sins: An Indian ManifestoIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

In this episode, Abby and Brenda invite Ed Rodley, an award-winning experience designer and co-founder of Experience Alchemists, to discuss the creativity, psychology, and innovation behind designed experiences. Ed shares his journey from being an 11-year-old museum volunteer to becoming a prominent figure in experience design for cultural organizations. The episode also explores holistic visitor experiences and how they extend beyond the gallery walls. Tune into the episode to join the insightful conversation as they delve into the world of experience design, informal learning, and the transformative power of museums in shaping visitor experiences.Show Notes:Star Wars | Where Science Meets Imagination ExhibitMonaCARNE y ARENA (Virtually present, Physically invisible) | On TourGartner Hype Cycle Research MethodologyIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Emotion. Surprise. Beauty. These elements of sensation are what make design compelling in immersive experiences. This week’s guest is Ellen Lupton, a curator, educator, designer, and expert on multi-sensory design. In this episode, Ellen discusses her design approach to influence emotions, behavior, and memory. So whether you’re a designer, a business owner, or simply someone interested in learning more about creating engaging and captivating experiences, this episode is for you.Show Notes:The Senses: Design Beyond Vision | Cooper Hewitt, Smithsonian Design MuseumCooper Hewitt, Smithsonian Design Museum - Lorem Ipsum CorpTouch GraphicsIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Behind the scenes of every immersive experience, an unsung hero is translating the visions and ideas of designers into tangible realities. This week’s guest, Mike McCarthy, is that unsung hero. Mike, the Vice President of Design Communications Ltd (DCL), is an internationally recognized custom fabricator of architectural specialty products and large-scale construction and renovation projects. Mike joins the podcast to discuss his career and provides insights into designing more successful experiences.Show Notes:SEGDMassachusetts Business RoundtableIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

This week on Matters of Experience, we chat KPIs to ROIs in a way that won’t make you ZZZ. Metrics maestro, Joe Federbush, President & Chief Strategist of EVOLIO Marketing, joins the podcast to discuss humanizing data, measuring emotion, and searching for sentiment to help brands develop the most impactful experiences.If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.