Letting & Estate Agent Podcast
Christopher Watkin
The Letting & Estate Agents Podcast
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Episodes
Mentioned books

Dec 21, 2024 • 8min
When The Sh!t Hits The Fan In Your Estate Agency - Ep.2059
Group Managing Director of Martin & Co and Xperience Group (CJ Hole , Parkers , Country Properties , Mullucks and Ellis and Co), ex MD for Countrywide, Toby Phillips knows his onions about Estate Agency. In the late Summer of 2024, Toby dropped by the WatkinSofa to chat all things Estate Agency

Dec 20, 2024 • 1h 5min
UK Property Market Stats Show - Week 50 2024 - Ep.2058
UK Property Market Weekly Update
In this week’s ‘UK Property Market Stats Show’ on YouTube for week ending Sunday, 15th December 2024, myself and this week’s special guest, Toby Phillips (Boss of Martin & Co and the experience brands) discuss the property market headlines for Week 50 of 2024.
Youtube Show …
https://youtu.be/iYnanweZ2tk
The main headlines:
· Listings (New properties coming on to the market) - 17k UK listings this week (week 50), an expected drop of 4k listings from last week. 8.5% higher 2024 YTD than 2023 YTD and 7.4% higher than the average of 2017/18/19
· % of Resi Sales Stock being reduced (Monthly): 11.1% of Resi sales stock was reduced in the last month (November). 13% in October & 14% in September. Not brilliant as Stock levels are dropping in the usual run up to Christmas.
· Total Gross Sales - 19.1k UK homes sold stc this week (Week 50), 21% higher than the same standalone week (week 50) in 2023. Also, 9.1% higher than 2017/18/19 YTD levels & 15.4% higher than 2023 YTD levels.
· Sale Thru rate (Monthly): UK Estate Agents sold 14.9% of their Resi sales stock last month. 2024 average is 15.7% & the 7 year long term average is 17.9% per month - yet don’t forget that was only in mid/late 20%’s in the crazy years of 20/21/22).
· Sale fall-throughs - For the week 50, Sale Fall Thrus (as a % of Gross Sales Agreed) 25.1%. The 7 year Long Term weekly Average is 24.3% and it was 40%+ in the two months following the Truss Budget in the Autumn of 2022.
· Net Sales - 14.3k this week (average for last 4 weeks 16.2k). 20% higher than the same week 50 in 2023, 43% higher than the same week 50 in 2022 & still 17.5% higher YTD in 2024 compared to YTD 2023.
· % of Homes exchanging vs homes unsold - Of the 1,513,570 UK homes that left UK Estate Agents books since the 1st Jan 2024, 813,063 of them (53.7%) exchanged & completed contracts (meaning the homeowner moved and the estate agent got paid). The remaining 700,507 (46.3%) were withdrawn off the market, unsold. In essence you a flip of the coin chance of actually selling, homeowners moving and the estate agent getting paid.
· UK House Prices - As explained in the show, the £/sqft figure foretells and predicts the Land Registry 5 / 6 months in advance with an accuracy rating of 92%. The Initial November figure, in this important metric, is £344/sq.ft. In January ’24, it was £330/sqft, a rise of 4% in the last 10 months (and for comparison) in August ’24, it was £334/sq.ft
· Resi Sales Stock on the Market (Monthly Stat) : 677k at end of November. For comparison, Nov ’23 - 664k, Nov ’22 - 527k, Nov ’21 - 397k, Nov ’20 - 617k, Nov ’19 - 608k
· Resi Sales Sold STC Pipeline (Units) (Monthly Stat): 487k at end of November. For comparison, Nov ’23 - 391k, Nov ’22 - 436k, Nov ’21 - 509k, Nov ’20 - 533k, Nov ’19 - 353k
Local Focus this week - Halifax
Thank you for your interest
Kind regards
Christopher Watkin

Dec 19, 2024 • 10min
Succession Planning In Estate Agency - Ep.2057
Group Managing Director of Martin & Co and Xperience Group (CJ Hole , Parkers , Country Properties , Mullucks and Ellis and Co), ex MD for Countrywide, Toby Phillips knows his onions about Estate Agency. In the late Summer of 2024, Toby dropped by the WatkinSofa to chat all things Estate Agency

Dec 18, 2024 • 6min
Personal Branding Within Estate Agency - Ep.2056
Lee Pendleton, former CEO of 10 branch South London Estate Agency 'James Pendleton Estate Agents' dropped by the Watkinsofa in the Autumn of 2024

Dec 17, 2024 • 11min
People Vs Estate Agency Brand - Ep.2055
Group Managing Director of Martin & Co and Xperience Group (CJ Hole , Parkers , Country Properties , Mullucks and Ellis and Co), ex MD for Countrywide, Toby Phillips knows his onions about Estate Agency. In the late Summer of 2024, Toby dropped by the WatkinSofa to chat all things Estate Agency

Dec 15, 2024 • 50min
My Estate Agency Story (Nony Kerr - Smiley) - Ep. 2053
Nony Kerr-Smiley, a Winchester Estate Agent, dropped by the Watkinsofa in the Autumn 2024 to chat all things Estate Agency. In this episode Nony talks about her Estate Agency Story.

Dec 14, 2024 • 10min
Is Estate Agency The Best Job In The World? Ep.2052
Lee Pendleton, former CEO of 10 branch South London Estate Agency 'James Pendleton Estate Agents' dropped by the Watkinsofa in the Autumn of 2024

Dec 13, 2024 • 1h 8min
UK Property Market Stats Show - Week 49 2024 - Ep.2051
UK Property Market Weekly Update
In this week’s ‘UK Property Market Stats Show’ on YouTube for week ending Sunday, 8th December 2024, myself and this week’s special guest, Steph Walker (boss of TAUK) discuss the property market headlines for Week 49 of 2024.
Youtube Show … https://youtu.be/AQHs0HocGYM
The main headlines:
· Listings (New properties coming on to the market) - 21.2 UK listings this week (week 49), an expected drop of 2.6k from last week. 8.5% higher 2024 YTD than 2023 YTD.
· % of Resi Sales Stock being reduced (Monthly): 11.1% of Resi sales stock was reduced in the last month (November). 13% in October & 14% in September. Not brilliant as Stock levels are dropping in the usual run up to Christmas.
· Total Gross Sales - 20.7k UK homes sold stc this week (Week 49), 9.6% lower than last week (as expected). 24% higher than the same standalone week (week 49) in 2023. Also, 8.9% higher than 2017/18/19 YTD levels & 15.3% higher than 2023 YTD levels.
· Sale Thru rate (Monthly): UK Estate Agents sold 14.9% of their Resi sales stock last month. 2024 average is 15.7% & the 7 year long term average is 17.9% per month - yet don’t forget that was only in mid/late 20%’s in the crazy years of 20/21/22).
· Sale fall-throughs - For the week 49, Sale Fall Thrus (as a % of Gross sales Agreed) 26.3%. The 7 year Long Term weekly Average is 24.3% and it was 40%+ in the two months following the Truss Budget in the Autumn of 2022.
· Net Sales - 15.2k this week (average for last 4 weeks 17.1k). 21% higher than the same week 49 in 2023, 52% higher than the same week 49 in 2022 & still 17.5% higher YTD in 2024 compared to YTD 2023.
· % of Homes exchanging vs homes unsold - Of the 1,474,594 UK homes that left UK Estate Agents books since the 1st Jan 2024, 792,138 of them (53.7%) exchanged & completed contracts (meaning the homeowner moved and the estate agent got paid). The remaining 682,456 (46.3%) were withdrawn off the market, unsold. In essence you a flip of the coin chance of actually selling, homeowners moving and the estate agent getting paid.
· UK House Prices - As explained in the show, the £/sqft figure foretells and predicts the Land Registry 5 / 6 months in advance with an accuracy rating of 92%. The Initial November figure, in this important metric, is £344/sq.ft. In January ’24, it was £330/sqft, a rise of 4% in the last 10 months (and for comparison) in August ’24, it was £334/sq.ft
· Resi Sales Stock on the Market (Monthly Stat) : 677k at end of November. For comparison, Nov ’23 - 664k, Nov ’22 - 527k, Nov ’21 - 397k, Nov ’20 - 617k, Nov ’19 - 608k
· Resi Sales Sold STC Pipeline (Units) (Monthly Stat): 487k at end of November. For comparison, Nov ’23 - 391k, Nov ’22 - 436k, Nov ’21 - 509k, Nov ’20 - 533k, Nov ’19 - 353k
Local Focus this week - Rochdale
Graphs - https://we.tl/t-lEF0FCjehl
Thank you for your interest
Kind regards
Christopher Watkin

Dec 11, 2024 • 4min
Corporate Agencies Interests: Buying Lettings Books vs Growing Their Businesses - Ep. 2049
Mike Robson, co-Founder of Avocado Estate Agency, dropped by the WatkinSofa in the Autumn of 2024 to chat all things Estate Agency. In this episode Rob talks about if corporate agencies are more interested in buying lettings books than growing their businesses.

Dec 10, 2024 • 8min
How Much Should A Negotiator Earn - Ep.2048
Group Managing Director of Martin & Co and Xperience Group (CJ Hole , Parkers , Country Properties , Mullucks and Ellis and Co), ex MD for Countrywide, Toby Phillips knows his onions about Estate Agency. In the late Summer of 2024, Toby dropped by the WatkinSofa to chat all things Estate Agency


