The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. The concepts behind behavioral science are powerful stuff. The psychology that drives how people make decisions has far-reaching and critical influences on how people act as customers. We often hear about small changes that make a big difference on the outcome when you read about the experiments that prove the theories the science produces. However, the theories that play out in an experiment do not always have the same outcome in the real world. Sometimes, the behavioral science works fine, but isn't as dramatic as the study you read about it. In the worst examples, behavioral science concepts don't work at all. In this episode, we explore the 5 rules that will help you set up your business for success in the implementation of the concepts theorized in behavioral science. We love the effects possible using behavioral science in Customer Experience, especially when they, well, work. Key Ideas to Improve your Customer Experience Learning about behavioral science is engaging, fun even. However, implementing experience improvements using the theories you enjoyed learning about can be less fun and even a little frustrating if you aren't getting the results you wanted. The following five rules will help you set up your behavioral-science-inspired Customer Experience design implementation for success: Focus on the goals or problems to be solved rather than applying the theory. You must know what you are fixing to pick the appropriate tool to do the job, which was the subject of another podcast a few weeks ago, "Is This One of the Most Important Jobs in Business Today?" Get granular. Behavioral science doesn't work in general; it works in specifics. Identify your levers. Determine what parts of the experience are under your control and concentrate your efforts there. Identify your customers' mindset. Recreating the situation where your customer decides what to buy (and what not to) is essential to effectively applying the behavioral sciences. Iterate. Behavioral science's influence on customers works best when fine-tuned over time and measured for success. Here are some highlights of the discussion: 03:46 Ryan presents how the way we learn behavioral science affects how we want to implement it. 07:26 We discuss the essential nature of getting specific with your actions using behavioral science concepts to drive behavior. 10:40 Colin discusses how people like things in threes, sevens, and so on, and Ryan explains how research has shown that people converge on specific numbers of items. 13:59 Ryan reminds businesses to focus on what they can control when implementing behavioral sciences; Colin explains that the way you manage it should be deliberate. 18:35 We discuss how essential it is to understand your customers' mindsets when designing your experience and why. 25:05 We explain the importance of fine-tuning your efforts, even after implementation, and why you should measure your results. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is the Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

You might not realize it but the failure of the European Super League in soccer, the pros and cons of vaccine passports, and a brand that took a political stand and paid the price for it all have something in common. These things are part of three news stories that can provide insight into improving your Customer Experience. So how do they provide insight? Like you can learn from other people's experiences, you can learn from other people's mistakes. Either way, it offers an opportunity for vicarious learning. Vicarious learning is beneficial for avoiding the pain of errors but still getting the benefit of the gained wisdom from it. We see news headlines all the time about different types of vicarious learning opportunities, both good and bad. However, in this episode, we explore the lessons we can gain from the pain of three organization's Customer Experience mistakes and avoid making the same ones. Key Ideas to Improve your Customer Experience There are three news stories that we talk about in this episode that, at first glance, do not seem to be about Customer Experience. However, after taking a deeper dive into the cause of the problem, we discover that Customer Experience is a contributing factor in all three cases. In this episode, we discuss why and how the experience affects the story's outcome and what insight you can glean from the situation. Here are a few key moments in the discussion: 03:12 The discussion begins with a recap of the failure of the European Super League for soccer and how it shows the importance of recognizing the value you provide customers. 13:47 We talk about the movement for and against vaccine passports in the reopening of different venues and experiences after the pandemic and how that will affect CX. 16:15 The discussion turns to what happens when supply shortages disrupt business as usual after the pandemic, and the best way to handle that for your customers. 22:29 We review what happened to Delta in the past couple of months when Georgia, the state where the company is based, passed voting laws that were hotly contested and they decided to come out on the issue. 27:21 We offer advice on how to choose sides when staying neutral on a contentious topic seems impossible. 28:26 We talk about how framing can change how customers perceive your communication, and the benefits of being deliberate about your strategy regarding these issues. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

Pricing strategy on its face doesn't seem complicated. The goal is to get as high a price as you can to ensure you have enough margin to make a profit, while also moving inventory at a sufficient rate. So, the strategy is often to move the price around until you find the sweet spot that hits all these metrics. However, like most things that have to do with customer behavior, it isn't as simple as that. There are other variables that can affect your pricing strategy success, and understanding them will help you find that sweet spot faster. In this episode, we investigate pricing strategy and tactics that organizations use to inspire the customer behavior they want. We also talk about the two levels of pricing strategy to consider as well as some practical advice on how you can apply it to your pricing tactics. Key Ideas to Improve your Customer Experience Pricing is great in that it produces excellent quantitative data. You can see you sold X amount of product or service at a specific price. Lower the price by ten percent and you can see that you sold Y. Modeling with data can show you a lot more about customer behavior related to price. Unfortunately, what quantitative data can't always show you about pricing is the psychological effects pricing has on customer behavior. That's where we come in. Here are a few key moments in the discussion: 03:58 Ryan talks about the two ways to try to understand pricing and the concept of price elasticity. 10:34 Ryan explains the two levels of pricing strategy for different brands: individual pricing and general pricing image. 13:04 Colin shares a story about what he learned about making mistakes in general image pricing with a grocery store chain in the Southeastern US. 16:25 Ryan explains how the common tactics we associate with pricing (aka, sales) work on the individual level impressions. 17:55 Ryan shares the two general principles for pricing that affect customer behavior around price. 26:05 We share practical advice about what you should do with this information. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

When I was unsubscribing to a service online, I encountered some resistance. My unsubscribing experience included a detailed accounting of all the features to which I would no long have access—in bold, red typeface. It also featured a checklist where I had to acknowledge one-by-one all the benefits I was forfeiting. It was a wonderful example of a company that takes advantage of the effects of Loss Aversion. Loss Aversion is part of the bigger concept of Prospect Theory, first introduced nearly 50 years ago by Nobel-prize-winning economist Daniel Kahneman and Amos Tversky. Loss Aversion describes how we hate losing things much more than we enjoy gaining things. We discussed the effects of Loss Aversion on customer behavior in this episode, part of our new series The Ten Most Effective Ways to Influence Your Customers' Behavior. Loss Aversion is the 2nd of the ten effective ways. We also explain how you can use these effects to your benefit when presenting your marketing message and in your Customer Experience. Perhaps most importantly, we give you actionable items you can take to implement these ideas into your organization today. Key Ideas to Improve your Customer Experience People hate losing things the most and will often change their behavior to avoid doing so. That means if customers are behaving a way that you don't like, like unsubscribing, you can steer their behavior to a better outcome by emphasizing what they might lose if they continue in that direction. Here are some of the key moments in our discussion: 03:49 Ryan explains what Loss Aversion is and how it affects behavior. 05:14 We talk about how this could affect your marketing messaging, with a little strategy. 06:54 Ryan explains the concept of Framing and shares a study about banking consumers in Israel that demonstrates how this works in marketing. 12:26 We talk about how it is essential to understand the effects of losses for your customers. 15:35 Ryan touches on the idea of Prospect Theory and how it relates to Loss Aversion and decision-making. 17:35 We discuss how FOMO (Fear Of Missing Out) affects Loss Aversion also. 22:38 We share practicalities of how to apply this to your Customer Experience. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on LinkedIn and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

In the early days of my career, I thought the customer was always right. The idea that one should fire a customer sometimes would have sounded like madness to me. However, as I have matured over the following four decades, I learned that sometimes the customer is not right. Sometimes they are really, really wrong, from how they abuse your systems to how they tax your resources to how they talk to employees. You should fire customers in these cases. This episode explores the situations where it is critical to fire employees and why. Inspired by the article "Firing a Bad Customer in 2021" by Fred Reichheld, prolific author on customer loyalty and inventor of the Net Promoter Score (NPS), we discuss why you should fire some customers, how you should attempt to manage the situation, and how to go about it once you decide that a customer needs to go. Key Ideas to Improve your Customer Experience It seems counterintuitive to tell a customer to beat it when you are in business. It seems like you should want every customer you can find, good, bad, or somewhere in between. However, some customer relationships are not worth saving. Some cannot be fixed with credits and additional services. Moreover, these relationships often cost you the most in time and headache, and that use up valuable resources that could be spent in other areas. Here are some other key moments in the discussion. 04:46 Ryan explains the 80/20 rule and how it applies to customers. 06:25 Colin shares a personal experience about how loud customers are sometimes considered best customers, even when they are not. 12:25 Colin explains why he likes the rating systems on Uber. 15:13 The discussion turns to how difficult customer relationships can sometimes drain the life out of employees. 18:51 Colin explains a significant danger of paying too much attention to customers that don't deserve it. 24:19 We share specific advice on how you should manage these customer situations to better outcomes and also the termination of the relationship, if it comes to that. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on LinkedIn and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. There is a common misconception in organizations that their business customers buy rationally. However, these same organizations also think that their business is built on relationships. This dichotomy comes from a misunderstanding about business customers: they have emotional needs in their business-to-business relationships just like they do in their business-to-consumer ones. Business customers want many of the same things retail customers do. Business customers share the same emotional needs to feel cared for by the companies they do business with for their business. They need to know they are appreciated and that they can trust the suppliers they use to help them reach their goals. In other words, they need to feel happy and pleased with their business-to-business Customer Experience. In this episode, we share the 5 rules for managing your Customer Experience in business-to-business relationships, including: B2B is complicated, so you need to simplify it. Recognize that customer emotions apply. Manage different customers differently. Define the experience to align the organization. Focus on the art of the possible. Key Ideas to Improve your Customer Experience Here is a quick summary of why these are the five rules: B2B is complicated, so you need to simplify it. Due to the complex nature of businesses, particularly large corporate entities, it is essential to break down the Customer Experience into smaller, manageable parts. Recognize that customer emotions apply. Emotions drive value in business relationships the same way they do in personal ones; how business customers feel in your experience is essential to manage. Manage different customers differently. In your business relationships, you might have multiple contacts with various jobs within an account with different perceptions of your organization; understanding how these individual perceptions define the value your company provides is vital and might require adapting your approach depending upon the contact with whom you interact. Define the experience to align the organization. It is critical to know what emotions are the most valuable to your organization's customers and how you want to evoke these emotions with your experience. However, we recommend setting the goal of the emotion and allowing the organization's departments determine how they will evoke that emotion in their part of the customer process. Focus on the art of the possible. Not everyone will be on board with your plan, and that's okay. Some departments will and these early-adopters will score the first wins for the program. Once the other, less enthusiastic departments see the early-adopter's results, they will come around and join in the effort. Here are some highlights of the discussion: 03:27 Colin shares some context about the complexity of managing Customer Experiences for large global corporate entities. 07:09 Ryan reviews the concept behind the Dunbar Number, which dictates how many relationships people can manage. 10:57 Colin explains a common dichotomy in thinking he encounters at his meetings with business-to-business clients. 13:40 Colin shares a story about working with a healthcare company and what it taught him about segmenting customers within a single account. 17:35 Colin explains how the Customer Experience manager should empower organizational departments to determine how to evoke the desired emotional outcome from customers in that department's part of the process. 22:25 Colin shares his advice for managing the departments that buy-in to the process—and how to handle the ones that don't. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources This podcast is sponsored by Verint. Verint helps the world's most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. The Verint Customer Engagement Cloud Platform draws on the latest advancements in AI and analytics, an open cloud architecture, and The Science of Customer Engagement to meet ever-increasing, ever-shifting consumer interactions and demands. Download the new Verint research report on the Engagement Capacity Gap, by visiting www.Verint.com/boundless Customer engagement is critical to your success. Join this three-day, virtual conference to discover tools and techniques that can help you build enduring customer relationships. Register at www.Verint.com/engage LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on LinkedIn and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

People lie. I have done it. You have done it. Even your customers have done it. From little white lies that don't cause any real damage to great big deceptions with serious repercussions for all involved, lies are a fact of life. While the scope of the lying is different, the aim is the same: avoiding the truth. You are avoiding the truth about your plans for the evening when you tell your friends you can't meet them in the pub because you are busy and you are really going home to watch Netflix. You are avoiding the disappointment your mother would feel to know you already have the sweater she bought you for a holiday gift. You are avoiding getting sacked when you tell your boss that you are almost finished with a project you haven't started yet. In this episode, we tell you the truth about lying. We get into why people lie, how they justify it to themselves, and when they can't. We also explain what happens to your relationships with customers when you lie to them. (Spoiler alert: it's nothing good.) Key Ideas to Improve your Customer Experience One surprising insight that I learned was that people not only lie to other people, but also to themselves. Author, consultant, and investor Nir Eyal, breaks down lying into a 2 x 2 framework. One axis shows two groupings: other people or yourself. The other axis shows the subject of the lies: facts or values. From this, Eyal divides liars into four groups, which include: deceitful, delusional, duplicitous, and demoralized. By dividing into these groups, you get a glimpse into some of the reasons people lie. Here are a few more key moments in our discussion: 04:20 Ryan shares research that suggests we think of lies as an economic trade off, what we gain vs. what we lose with lying. 08:58. Colin explains that most people lie in Customer Experiences to get the sale or to avoid upsetting the customer. 10:58 We compare the fine line between framing information and deceiving the customer through how we present the facts. 16:03 We share the justifications people have for lying; and, surprisingly, there is a good reason there. 17:55 Ryan shares past research of his that explains why people with rapport tend to lie more during negotiations than when they don't. 26:21 We share our advice on how to manage honesty in your Customer Experience and why it is imperative. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources This podcast is sponsored by Verint. Verint helps the world's most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. The Verint Customer Engagement Cloud Platform draws on the latest advancements in AI and analytics, an open cloud architecture, and The Science of Customer Engagement to meet ever-increasing, ever-shifting consumer interactions and demands. Download the new Verint research report on the Engagement Capacity Gap, by visiting www.Verint.com/boundless Customer engagement is critical to your success. Join this three-day, virtual conference to discover tools and techniques that can help you build enduring customer relationships. Register at www.Verint.com/engage LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

A massive gap exists. It widens every second between what customers expect and what many organizations can provide as we come out of the COVID-19 pandemic. If companies don't figure out what the future of their experience looks like pretty quickly, they face the grim reality that they will be watching from across a chasm as their profits and customer-driven growth fall into it in 2021. Verint, the voice of customer experts for over 25 years, has recent research from respondents worldwide and across industries that indicates most companies are confused about what to do. Their respondents indicated that 82% believe the challenges of managing customer engagement and experience will get more difficult this year. The majority of them, 74 percent, didn't hire their planned new hires last year because of COVID and the related economic uncertainty. Moreover, only half say they are prepared for the rest of this year. Verint's Nancy Porte, VP Global Customer Experience, CCXP, joins us in this episode to discuss the research. She explains what is happening, why this perfect storm of factors has backed organizations into a corner, and what they can do about it to join the few companies that have it figured out. (Hint: Customer Science is important here.) Key Ideas to Improve your Customer Experience Porte says Verint undertook this research because of several factors, not just the end of the pandemic. Before we ever heard of SARS-CoV-2, we were experiencing a digital disruption to business as usual. This disruption accelerated during the pandemic out of necessity, but not every company has succeeded. Also, many organizations saw a change in customer behavior to which they were not prepared to respond. Moreover, companies were experiencing changes in the workforce that were generational and compounded by a sudden work-from-home environment. All of these factors contributed to the environment organizations face today. Here are a few critical moments in the discussion with Porte: 04:53 Porte shares some surprising statistics that emerged from the research about the state of companies today. 12:14 Porte explains why she thinks companies feel unprepared to meet customer expectations in the coming months. 14:48 We discuss the role technology can and should play in the future of Customer Experiences that meet customers' expectations. 24:04 Colin talks about a critical and often over-looked aspect of choosing a technology partner for your CX design. 26:44 We talk about the pitfalls of data silos for the future of predictive analytics for customer behavior. 32:03 We share what you should do with this information to avoid letting all your success fall into the gap in 2021. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources This podcast is sponsored by Verint. Verint helps the world's most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. The Verint Customer Engagement Cloud Platform draws on the latest advancements in AI and analytics, an open cloud architecture, and The Science of Customer Engagement to meet ever-increasing, ever-shifting consumer interactions and demands. Download the new Verint research report on the Engagement Capacity Gap, by visiting www.Verint.com/boundless Customer engagement is critical to your success. Join this three-day, virtual conference to discover tools and techniques that can help you build enduring customer relationships. Register at www.Verint.com/engage LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

Guess what? We got a suggestion from a listener—and we took it. He asked us if we had any advice for businesses with a small budget on how to use concepts from the behavioral sciences to improve moments in their Customer Experience. We created a fictional restaurant called Hamilton's Fine Dining, which, you can imagine, had no budget at all for Customer Experience Design. Then, we talked about what we would do if our fake restaurant was really in need of improvement. This episode explores the ways a business with little to no budget can use concepts from the behavioral sciences to create WOW! Moments in their experiences for their customers. We use examples from past concepts we have discussed with practical actions any business can take, regardless of company size or the existence of a Customer Experience improvement budget. Key Ideas to Improve your Customer Experience Many times, we think that a new Customer Experience will cost a ton of money. But that isn't always the case. Many times there are opportunities in your experience that cost you nothing more than time or attention to fix. All told, we came up with 11 practical tips that cost practically nothing that could improve an experience. Here are a few of the key moments in the discussion. 04:03 Ryan explains a common problem that occurs when people learn a new behavioral science concept, and what they should do to avoid it. 07:29 We identify how opportunities to improve often exist that correspond to regular business expenses that cost you nothing extra to fix. 10:35 Ryan takes a closer look at a common pitfall businesses fall into, too many choices and how it can backfire on your experience. 15:04 Colin explains how remembering faces requires a deliberate effort, but is an effective way to appreciate customers. 17:06 Colin shares some things that really bug him at a restaurant and what you can do about it. 21:24 We discuss Kahneman's Peak-End Rule and how you can use it to optimize your experience for free. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources This podcast is sponsored by Verint. Verint helps the world's most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. The Verint Customer Engagement Cloud Platform draws on the latest advancements in AI and analytics, an open cloud architecture, and The Science of Customer Engagement to meet ever-increasing, ever-shifting consumer interactions and demands. Download the new Verint research report on the Engagement Capacity Gap, by visiting www.Verint.com/boundless Customer engagement is critical to your success. Join this three-day, virtual conference to discover tools and techniques that can help you build enduring customer relationships. Register at www.Verint.com/engage LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on LinkedIn and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

Brands have a problem sometimes. They get stuck and lose momentum and the ability to respond to changes in the market. Over time that can result in a loss of relevancy to their customers and an inability to keep their customers. Moreover, they lose out on forming solid relationships with customers that allow brands to enjoy the benefits of customer-driven growth. In this episode, we speak with Jason Ten-Pow, President of ONR CX and author of the new book UNBREAKABLE: A proven process for building relationships with customers, about how to build deeper and profitable relationships with customers. Ten-Pow has been consulting in Customer Experience for over two decades. From the customers' perspective, the relationship between customers and brands sits along a continuum, with extremes as a ruptured relationship or an indestructible bond. Ten-Pow sees that the challenge facing brands is to move that relationship to the end of the continuum where the customer sees their organization as the one to which they are exclusively connected. Moreover, he would encourage brands to realize that deep, permanent relationships with customers are not a one-and-done process. It's an ongoing effort. The benefits of this type of unbreakable relationship between customers and a brand are apparent as we come out of the pandemic. Brands with this type of emotional engagement with their customers can weather the storms of global pandemics, economic downturn, and upstart (disruptive) competitors. As Ten-Pow says, organizations gain the ability to take risks, remain relevant in a changing marketplace, and change how they do things when forming these strong and resilient relationships with their customers. Key Ideas to Improve your Customer Experience Ten-Pow says that there is a common misconception around Customer Experience that it is a "feel-good" exercise with no tangible benefits for the brand. However, excellent and optimal experiences that create emotional engagement with customers deliver much more than that. ONR's research revealed that only six percent of brands had achieved this type of connection to customers. His book addresses the other 94 percent and the necessary steps they should take for their CX Transformation. Here are few critical moments in the discussion: 05:56 We learn the secret to not getting stuck in a CX Transformation process and losing momentum. 07:12 Ten-Pow shares the five levels of the CX Audit, the first step in the Unbreakable CX Transformation. 12:18 We learn about the problem with Brands' data collection and use and what they should be doing with it. 14:50 Ten-Pow explains how technology solves problems, but the human relationship should be the priority and why that is the case. 22:12 We hear about how Adam at JPMorgan Chase crossed the divide between theory and real-world implementation at their organization. 27:35 Ten-Pow reveals the key to implementing successful CX Transformation processes: Pace. Please tell us how we are doing! Complete this short survey. Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on Linkedin and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University. Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers. Experience Health Check: You already have an experience, even if you weren't deliberate about it. Our Experience Health Check can help you understand what you have today. Colin or one of our team can assess your digital or physical Customer Experience, interacting with your organization as a customer to define what is good and what needs improving. Then, they will provide a list of recommendations for critical next steps for your organization. Click here to learn more. How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.