OnBD with ALF
Ultimate Content
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising. Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Sep 24, 2020 • 1h 6min
0 to 6% of the market - the energetic charge of the disrupter brand BULB
BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and have built a strong and growing customer base with a clever marketing strategy based on their core offering and performance promise. Hosted on Acast. See acast.com/privacy for more information.
Aug 18, 2020 • 1h 4min
D2C - the marketing challenge of convenience vs. commitment
Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants both specialise in direct to consumer sales. The guys reveal how they have both grown their brands impressively in the last year and discuss the rapidly expanding D2C sector. Rory applies his unique marketing expertise to the subject. Hosted on Acast. See acast.com/privacy for more information.
Jul 22, 2020 • 1h 2min
Being driven by creativity, not spreadsheets
Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'mission'. Hosted on Acast. See acast.com/privacy for more information.
Jun 19, 2020 • 1h 1min
Creating a culture of innovative marketing
Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK’s flower delivery market and why ‘thoughtful marketing’ matters. Hosted on Acast. See acast.com/privacy for more information.
Jun 2, 2020 • 45min
Boots - 10 Years Change in 10 Weeks
Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speeded up the evolution of retail. Helen talks about Boots' 'prescribed kindness" philosophy. The chemist has been involved with the health of the nation for 172 years - much longer than the NHS. What are the changes happening now and the changes to come not only for the health and beauty brand but across the spectrum of high street retail. Hosted on Acast. See acast.com/privacy for more information.
May 18, 2020 • 1h 1min
Being a challenger brand
Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our working practice. Hosted on Acast. See acast.com/privacy for more information.
Mar 16, 2020 • 54min
Refreshing your brand and establishing trust
Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace. Hosted on Acast. See acast.com/privacy for more information.
21 snips
Feb 12, 2020 • 43min
Why the Best Ideas Don’t Always Make Sense
Gary Davey, Chief Executive of Sky Studios, and Tristan Thomas, Vice President of Marketing for Monzo Bank, dive into the intriguing intersection of consumer desire and logic. They discuss the surprising success of unconventional marketing strategies and how data often misinterprets true consumer needs. Insights include the importance of customer feedback for innovation, the delicate balance between customization and community engagement, and the challenges of transitioning consumers from free to paid services while maintaining trust.
