The Attention Shift

The podcast explores the changing landscape of sports media, focusing on Netflix’s innovative storytelling approach and how it’s shaping fan engagement. The influence of hit series like Drive to Survive is dissected, illustrating the power of event-driven content. Discussion highlights YouTube's growing role in sports and the potential of creator-led projects to attract younger audiences. The hosts debate whether Netflix's emphasis on unique events will sustain over traditional live sports rights, questioning if choice is a blessing or a streaming dilemma for fans.

Networks aren’t bringing the eyes and attention to athletes.On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Attention Shift, Ed, Jo, and Lee dissect CazéTV's stunning World Cup coup that sent shockwaves through sports media. A digital-first disruptor just outmanoeuvred broadcasting giants to secure FIFA's crown jewel in Brazil, streaming free on YouTube and smashing records with 6.15 million concurrent viewers. The team explores how ad-supported streaming could revolutionise sports monetisation and the heated debate: Is free access democratizing sports, or are we just trading cash payments for data and attention? Listen and let us know your take. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Attention Shift, Ed, Jo, and Lee dissect the sports rights divide between mega-deal winners and DTC gamblers. We've seen the NFL break from the norm and strike a revolutionary equity deal with ESPN, at the same time as Ligue 1 pursues a risky streaming pivot after falling out with DAZN. The team dig into why premium properties still command billions while mid-tier leagues struggle with traditional deals. As control of distribution becomes as valuable as the rights themselves, can struggling leagues survive by owning their platforms? Listen and let us know your take. Hosted on Acast. See acast.com/privacy for more information.

In this episode Lee, Jo and Ed break down the women's sports attendance paradox and what it means for long-term sustainability. The trio tackle questions like "Why are stadiums half-empty despite record TV numbers?" while exploring WSL's 10% attendance drop, Sky Sports' £60m expansion plans, and whether women's sports need their own identity separate from men's teams. With 76% of fans staying casual viewers and YouTube tripling WSL viewership, can the industry turn digital engagement into stadium sellouts? Hosted on Acast. See acast.com/privacy for more information.

Explore how PMG's five forces are reshaping fandom in a digital age. The hosts discuss Gen Z's loyalty to individual creators over teams, and how sports must adapt or completely overhaul strategies to engage this new audience. Dive into the influence of storytelling on attracting fans and the potential for cross-fandom collaborations, as well as the importance of personalized content that resonates with younger viewers. Discover how organizations can foster fan culture and whether sports can evolve into entertainment-driven experiences.

DAZN's ambitious move for the FIFA Club World Cup is all about engaging creators and tapping into their vast audiences. As digital stars reshape sports media, the podcast dives into the clash between authentic creator enthusiasm and traditional brand control. It raises crucial questions about whether legacy media can adapt to the new digital landscape. Exploring successful strategies and the complexities of creator partnerships, the conversation highlights the importance of genuine engagement in an era of billion-dollar sports.

Don’t fit the format. Fix it.The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.