The Revenue Room™, by H2K Labs

Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process & product standardization, and culture change. And, of course, a single source of revenue truth data strategy.Guest Speakers:Denise Medved, Chief Commercial Officer of Informa Markets, North AmericaMatt York, CEO, The Channel Company (CRO of Foundry at the time of the recording)Key Topics Discussed:The importance of data-driven selling in B2B organizations 60% of B2B sales organizations will transition to data-driven selling by 2025Data-driven organizations are more profitable, attractive to investors, and have better customer healthRevenue as a business process Four components of the revenue framework: a. Revenue operating plan b. Aligning revenue-critical roles c. Aligning KPIs and outcomes d. StandardizationRevenue Kaizen: Continuous improvement in revenue operations The importance of starting small and scalingIdentifying who can adapt to changes and who may resistAligning revenue-critical roles Connecting marketing, sales, customer success, and product teamsCreating a customer-centric approachKPIs and outcomes for revenue-critical roles Importance of connecting all roles to revenue targetsUsing data to track and optimize performanceStandardization in revenue operations Importance of standardizing data, processes, and productsEnabling better comparison and decision-making across the organizationOperating principles for revenue excellence Leadership commitmentData-driven decision makingCustomer obsessionForecasting as a core competencyBuilding revenue capabilities Introducing the Revenue Capabilities WheelEmphasizing data fluency across the organizationThe importance of high-quality revenue Focus on retaining and growing existing customer basePreparing for future challenges and opportunitiesKey Takeaways:Data-driven selling is crucial for modern B2B organizationsRevenue excellence requires a holistic approach, involving all departmentsStandardization and data fluency are fundAbout RevvedUP 2026 RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.Learn more or apply for membership at info.h2klabs.com/apply-cxo.

Here are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:Title: Developing a Single Source of Revenue Truth in Complex Data EnvironmentsKey Topics Covered:- Introduction to the concept of a single source of truth (SSOT) for revenue data- Value creation and tracking through SSOT implementation - Steps for developing SSOT tools and technology- Common pitfalls to avoid when implementing an SSOT strategy- Importance of "right data in, right data out" approachMain Points:1. Definition of SSOT: A centralized platform containing trustworthy, clean, and meaningful data from across the organization.2. Benefits of implementing an SSOT:   - Improved operational efficiency   - Increased revenues and customer retention   - Enhanced employee satisfaction   - Better cost predictability3. Key components of a successful SSOT strategy:   - Cross-functional team involvement   - Focus on quick wins and iterative implementation   - Clear communication across the organization   - Agreement on definitions and success metrics4. Technology considerations:   - Data warehouse   - Data extraction and cleansing tools   - Data access and management layer   - Visualization tools   - Predictive ML/AI capabilities5. Common pitfalls to avoid:   - Starting too big or trying to tackle everything at once   - Letting IT own the strategy instead of business leaders   - Disagreement on data definitions   - "Once and done" mentality6. Importance of aligning SSOT with stakeholder goals:   - Mapping data needs for investors, C-suite executives, and functional teams   - Prioritizing based on current business needs and urgency7. "Right data in, right data out" concept:   - Focus on meaningful, actionable data   - Avoid tracking everything, which can jeopardize long-term valuePresenters:- Heather Holst-Knudsen, CEO of H2K Labs- Chad Rose, CEO of InsightOut and Treehouse TechnologyKey Takeaway: Implementing a single source of truth for revenue data can drive significant value creation across media and event organizations, but requires careful planning, stakeholder alignment, and an iterative approach to be successful.Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and theiAbout RevvedUP 2026 RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this episode, Heather Holst-Knudsen, CEO of H2K Labs, and Chad Rose, CEO of InsightOut, dive deep into the world of predictive analytics for B2B media companies. They cut through the hype to explore realistic opportunities, potential pitfalls, and best practices for implementing predictive analytics to drive revenue growth and mitigate risks. Whether you're just starting your data journey or looking to refine your existing analytics strategy, this episode offers valuable insights and practical advice for leveraging the power of predictive analytics in your business.Key Topics Covered:1. Introduction to predictive analytics and its relevance for B2B media companies2. Unpacking the hype: Realistic expectations and opportunities 3. How predictive analytics can drive revenue growth and risk mitigation4. Use cases for predictive analytics in media and events businesses:   - Customer churn risk prediction   - Sales forecasting   - Content optimization   - Pricing optimization   - New revenue stream identification5. The process of implementing predictive analytics:   - Defining objectives and assembling the right team   - Data collection, preparation, and tool selection   - Model development, training, and validation   - Iterative improvement and scaling6. Common pitfalls and "landmines" to avoid7. The importance of data democratization and change managementKey Takeaways:- Predictive analytics can significantly improve decision-making, operational efficiency, and revenue growth- Start with small, focused projects to prove value before scaling- Data quality and quantity are crucial for successful predictive models- Proper communication and education are essential for adoption across the organization- Predictive analytics is an iterative process that requires ongoing refinementThe podcast emphasizes the importance of having a clear objective, assembling the right team, and focusing on data preparation before diving into advanced analytics. It also stresses the need for a cultural shift towards data-driven decision-making and the value of democratizing data access across the organization.Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors?  We focus on turbo-charging enterprise value using data, digital, and AI.About RevvedUP 2026 RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.Learn more or apply for membership at info.h2klabs.com/apply-cxo.

In this episode of The Revenue Room,™ host Heather Holst-Knudsen and guest Chad Rose discuss the importance of automation for data-fueled revenue growth in the business information industry. They explain how starting small can help alleviate work from a team, build internal support and clear ROI thresholds. They also share their insights into data cleanup and quality, as well as strategies to measure success. Tune in now to learn more!About RevvedUP 2026 RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.Learn more or apply for membership at info.h2klabs.com/apply-cxo.

Our podcast is designed for leaders who run two-sided business models and are seeking to monetize data while driving profitable growth. In each episode, we delve into the latest strategies and insights on using data to accelerate revenue, identify risks, establish a revenue center, and more within your business. Our goal is to assist you in creating a data-driven culture and driving a strategy for revenue growth. We cover everything from discovering new revenue streams to implementing data-driven practices within your organizationAbout RevvedUP 2026 RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.Learn more or apply for membership at info.h2klabs.com/apply-cxo.