

The Curious Advantage Podcast
The Curious Advantage
The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Episodes
Mentioned books

Oct 27, 2021 • 46min
S3 Ep4: #30 Pots, Pottery & the Matrix with Dame Magdalene Odundo (Chancellor, University for the Creative Arts)
In the new Curious Advantage Episode, Garrick Jones welcomes the renowned studio potter and Chancellor of the University for the Creative Arts since 2018, Dame Magdalene Odundo in a wide ranging conversation, exploring context. Dame Magdalene is an artist and artists really make us look at the familiar with new eyes! Garrick and Madgalene, curiously explore pottery and the form of pots as a vehicle for thinking about the human body and its relationship to space and the Matrix. How does the idea of curiosity, the idea of instilling, questioning of material and the world we live enable us to manifest that curiosity into tangible outcomes?Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
About the Curious Advantage Podcast SeriesThe Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.Produced by Aliki Paolinelis, edited by Jill Damatac-Futter & Roman Pechersky #Curiousadvantage #Curiousadvantagepodcast #curiosity #pottery About ‘The Curious Advantage’ BookThe Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon! The Curious Advantage Audiobook is also available on audible

Oct 7, 2021 • 47min
S3 Ep3: #29 Lead, Care, Win – Becoming a Leader who matters with Dan Pontefract (Founder, Pontefract Group)
In the new fascinating episode of The Curious Advantage, Dan Pontefract, award-winning leadership strategist, thinker, academic, keynote speaker and best-selling author, joins Paul Ashcroft, Simon Brown and Garrick Jones.
“Lead, Care, Win” - How do you become a leader who matters? Why is curiosity important for leaders? What is the advantage of organisations with curiosity genes? Proactive learning, failure, hope, breakthrough, and success. Leadership, behaviours and learning in the digital world and much more!
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage
#leadership #curiosity #7CsofCuriosity
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by Jill Damatac-Futter & Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Sep 9, 2021 • 41min
S3 Ep2: #28 52 weeks of Worship - Lessons in Belief, Learning and Leadership with Pamay Bassey (Chief Learning Officer, Kraft Heinz Company)
In this fascinating episode, Pamay Bassey, entrepreneur, executive, world traveller, educator, writer, comedian, philosopher and Chief Learning Officer for the Kraft Heinz Company joins Paul Ashcroft, Simon Brown and Garrick Jones.
How can leaders create a culture of continuous learning and drive the company's global learning and development strategy and initiatives? What is ‘Learn like an Owner’? What are sacred spaces in our contemporary world? How does the sacred link to curiosity?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by Jill Damatac-Futter & Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jul 20, 2021 • 40min
S3 Ep1: #27 Rebel Talent, Harvard Professor Francesca Gino (Professor, Harvard Business School)
Join Francesca Gino, a Harvard Business School professor and author of bestselling books, as she dives into the fascinating world of curiosity in organizations. She discusses how fostering curiosity can drive innovation and adaptability, especially during challenging times. Emphasizing curiosity as a superpower, Gino reveals its connection to 'rebel talent' and the transformative change it can inspire. Tune in to explore how questioning norms can enhance leadership and collaboration in the evolving professional landscape!

Jun 27, 2021 • 48min
S2 Ep13: #26 The Journey Beyond Fear with John Hagel (Chairman Emeritus, Deloitte)
John Hagel, consultant, entrepreneur, speaker, and author with 40 years in Silicon Valley, joins Paul Ashcroft, Simon Brown & Garrick Jones in their latest Curious Advantage Podcast. Explore the importance of narratives, platforms, the passion of the explorer, and how these are connected with Curiosity. What does the future look like? How can learning platforms support the need for life-long learning? What will be the future of work?
Are you curious? Subscribe today! Join the conversation, connect with the authors and keep exploring curiously! #CuriousAdvantage #Curiosity #7CsofCuriosity #TheJourneyBeyondFear
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 21, 2021 • 41min
S2 Ep12: #25 Elections, Democracy & Context - Curiosity at the Edges with Philippa Neave (Senior Advisor, UN's Lexicon of Electoral Terminology)
Philippa Neave, senior advisor on the UN's Lexicon of Electoral Terminology, Activist, Connector, Consultant and expert in Journalism, and Public Outreach, joins Simon Brown and Garrick Jones in their latest Curious Advantage Podcast. Discover fascinating stories from around the world, working with young people in difficult environments where curiosity is at the edges! How important is context and how does it inform the tools used to form a campaign, what are the visual languages and skills required? How do you bridge the gap and the challenges that young people face to build trust? How does serious game come into play? Are you curious? Subscribe today! Join the conversation, connect with the authors and keep exploring curiously! #CuriousAdvantage.About the Curious Advantage Podcast SeriesThe Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter. #Curiousadvantage #CuriousadvantagepodcastAbout The Curious Advantage BookThe Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon! The Curious Advantage Audiobook is also available on audible

Apr 29, 2021 • 51min
S2 Ep11: #24 Your SuperPower Curiosity with Spencer Harrison (Professor, INSEAD Organisational Behaviour)
Curiosity Expert and Associate Professor of Organisational Behaviour at INSEAD, Spencer Harrison, joins Paul Ashcroft, Simon Brown and Garrick Jones in their latest Curious Advantage Podcast! The world of work is changing in radical ways. Organisations have seen unprecedented shifts over the past year. How does curiosity help in times of change and ambiguity? Research suggests that Curiosity is an Investment trade. Why is curiosity a superpower? Are you curious? Subscribe today! Join the conversation, connect with the authors and keep exploring curiously! #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Apr 14, 2021 • 38min
S2 Ep10: #23 One million book sales, coaching and curiosity with Michael Bungay Stanier (Founder, Box of Crayons)
Michael Bungay Stanier, #1 thought leader on coaching, author of bestselling “The Coaching Habit” and Founder of Box of Crayons, joins Paul Ashcroft, Simon Brown and Garrick Jones, authors of the bestselling book ‘The Curious Advantage’ in a fascinating conversation! “Curiosity in the best possible way, can disrupt the status quo, can challenge what we take for granted”. How does curiosity unlock possibilities for people, individuals and leaders? What makes curiosity so powerful? What’s the difference between troublemaker curiosity and changemaker curiosity? Are you curious? Subscribe today! Join the conversation, connect with the authors and keep exploring curiously! #CuriousAdvantage.About the Curious Advantage Podcast SeriesThe Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter. #Curiousadvantage #CuriousadvantagepodcastAbout The Curious Advantage BookThe Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon! The Curious Advantage Audiobook is also available on audible

Mar 19, 2021 • 51min
S2 Ep9: #22 The Current & Future Organisational Climate with Peter Cheese (CEO, CIPD’s)
Peter Cheese, CEO of CIPD, shares his insights on navigating today's organizational climate with authors Paul Ashcroft, Simon Brown, and Garrick Jones. They discuss how HR has transformed during the pandemic and the critical role of employee well-being. The conversation highlights the need for curiosity as a leadership skill and a tool for strategic thinking amidst uncertainty. Peter emphasizes the necessity of continuous learning and adaptability for future workplaces, advocating for a culture that fosters inquiry and collaboration.

Feb 5, 2021 • 33min
8: #21 Engagement, Neuroscience & Curiosity with Amy Brann (Founder, Synaptic Potential)
Amy Brann, Author, Consultant, Global Speaker and Founder of Synaptic Potential, joins Paul Ashcroft, Simon Brown and Garrick Jones, authors of the bestselling book ‘The Curious Advantage’ to explore the application of neuroscience to the art of developing people, the role of curiosity and the connection to engagement. Why are we seeing organisations becoming more focused on curiosity, or growth mindset and why is it so important? Does knowing how our brain works change the way we engage? How can we ignite our curiosity?Are you curious? Subscribe today! Join the conversation, connect with the authors and keep exploring curiously! #CuriousAdvantage.#neuroscience #engagement #curiosityAbout the Curious Advantage Podcast SeriesThe Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter. #Curiousadvantage #CuriousadvantagepodcastAbout The Curious Advantage BookThe Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon! The Curious Advantage Audiobook is also available on audible


