The StoryBrand Podcast

Head of StoryBrand and co-host of the Marketing Made Simple Podcast, J.J. Peterson, joins host Donald Miller to discuss building a revenue-generating website. They cover topics such as clear messaging, addressing customer frustrations, and the importance of easy navigation to increase sales.

Learn how to scale a service-based business without hiring employees by offering coaching programs, creating PDF guides, and automating delivery processes. Discover the potential of additional services and multiple streams of income. Explore strategies for turning knowledge into valuable products or experiences. Understand the importance of building relationships and connections. Get resources and a plan of action for starting a coaching business and taking action.

Learn how to escape the hourly rate trap as a coach by diversifying your income streams and offering specific coaching products. Understand the power of using a CRM system to automate customer communication and increase sales. Discover the importance of mapping the client journey and creating a marketing and product ladder. Find out how building a community and mastering soft skills can contribute to a profitable coaching business.

When it comes to marketing, it's easy to feel bombarded with endless opportunities. The key is to choose wisely and avoid jumping at everything that comes your way. Marlee Joseph, the Director of Marketing at Business Made Simple, is a pro at this. She's mastered the art of prioritization by using the ICE framework, a simple decision-making formula that helps her sift through marketing opportunities and pick the winners. In today's episode, host Donald Miller sits down with Marlee to unpack this process and how it can help you avoid overwhelm in your business. You'll discover how Marlee's strategic use of the ICE Method has led to more informed decisions, prioritized actions, and amplified marketing impact. Tune in and learn how you can use the ICE Method to make smarter choices that boost your marketing and drive growth! -- FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com. IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com. ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Crafting a personal platform on Instagram is crucial for entrepreneurs. The episode focuses on how to become the voice for others, create memorable sound bites, and embody your message. It emphasizes problem-solving as a way to gain influence and shares examples of influential figures. The importance of voicing your true self, finding your niche, and embracing criticism is explored. Creating impactful content and building a community are key strategies for building a personal platform.

Learn how to provide health benefits to your employees without breaking the bank. The podcast discusses the incentives misalignment in the health insurance system, alternative plans offered by the Affordable Care Act, saving money through health benefit plans, and the need for alternative plans when facing rate increases. The importance of health benefits as a recruitment and retention tool for small businesses is highlighted.

This podcast explores the benefits of incorporating play and fun into the workplace, including improved team dynamics and employee retention. The guest, Kristi Herold, discusses the evolution of her business from adult recreational sports leagues to virtual events and corporate team building. The importance of exercise and play in corporate relationships is highlighted, along with strategies for workplace fun and team bonding.

Learn how three business professionals built successful consulting businesses by becoming Business Made Simple Certified Coaches, overcoming struggles, and utilizing resources. Gain insights into marketing and selling small businesses, benefits of integrating Business Made Simple, and the opportunity to become a business coach. Apply for the Certified Coach program and access a checklist for building a thriving coaching business.

Learn how to turn your hobby into a profitable business by teaching others. Nicole Burke shares her journey of starting a successful gardening coaching and consulting business. Discover tips for finding clients, building relationships, and creating products to monetize your passion.

This episode explores a new approach to sales conversations, focusing on understanding customer pain points, considering alternatives, and closing sales predictably. The chapter also discusses the value of AI-powered tools, connecting with people, and differentiating from competitors.