Own Your Lane™ - Authority Branding and PR for Women Authors & Experts

We've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands.Why should anyone listen to me?What's the point, it's all been said beforeDoes the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week's personal brand therapy session is about the power and payoff of putting yourself out there (#PYOT) to craft an authority-focused personal brand. I share my PYOT Pyramid framework and the 3 steps to climb to contain our never-ending fears and imposter syndrome.  As always,  I share a "session lesson" for you to take immediate action.It's time to PYOT because nothing good ever comes from sitting in our comfort zones.Time Stamps:[00:00:39] Impostor syndrome prevents sharing, despite good intentions.[00:06:29] The PYOT Pyramid Framework[00:10:00] The 3 Steps to Contain Your Fears[00:12:10]  Session Lesson: Actionable Tips To Implement Today[00:14:33] Join my LinkedIn personal branding community for opportunities and growth. BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

After a year-long break, introducing The Brand Therapist℠ podcast, renamed, relaunched, and rebranded, and FINALLY here one year to the day of saying, #BRB (be right back)It was worth the wait, promise! In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked, and why it took longer than expected, We'll chat about the perils of perfectionism, procrastination, lazy habits, and complacency and why this one thing will steer you straight. I'll also share why you need a brand therapist and how I take a different approach than most in the personal branding space with my signature framework. Finally, I cover all the ways I'm here to help you brand, market, and promote yourself online with ease and confidence. Today’s “session” is a welcome and introduction and I look forward to next week so we can embark on this journey together to build a brand that takes you places. Don't forget to reach out to me via LinkedIn! I'd also be honored if you could give the show a review and rating on Apple Podcasts to get it out of the virtual cobwebs so more solo experts can find us.Time Stamps:00:00:00 Welcome to The Brand Therapist℠ podcast (a year break is way too long)00:00:17 Putting Yourself Out There for Your Next Big Thing00:00:41 Finding Your Lane and Getting Unstuck00:01:01 Who This Show is For and What You Need on Your Journey00:02:10 The Power and Payoff of Putting Yourself Out There00:02:46 Giving Yourself Credit00:04:16 Introducing the Brand Therapist00:06:14 Personal Branding + Personal Marketing + Personal PR (you need all 3)00:08:18 Find me on LinkedIn, I want to meet you.BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

I'm excited to finally announce that I will be launching the new brand of my podcast soon. Tune in to this episode for more personal branding tips, more details about the new podcast, and moreBECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

How do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of what’s to come. Quotes: “You are going to put yourself out there and you should.” (2:29-2:32) “Build a community, not an audience.” (02:37-02:39) "It is so good to put ourselves out there. But it's also so important to realize what you like, who you like working with, and their needs. Sometimes you have to learn it the hard way, to go through bumps and bruises before you could figure it out.." (04:25-04:35)“Don't feel stuck and stagnant for long, find someone to talk to, just get the clarity.” (6:08-6:12)“The path to entrepreneurship is a beautiful path, but it's not a straight road. There's ups and downs, peaks and valleys, but it is amazing." (6:46-6:55)So now that I've been bumped and bruised and know exactly where I want to go, I'm going to be rebranding the podcast. I'm going to take three weeks off and come back, with a new name, a new premise, and all kinds of new, exciting things. (4:43-4:57)I cannot wait to bring you the new and improved, niched, well-positioned new podcasts that'll be coming out in three weeks. (8:42-8:49)Michelle’s second co-hosted podcast, The LinkedIn Branding Show, is a new weekly show to build your personal and company brand on LinkedIn. (8:20-8:29) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how we can build a community.Chris is also a cyclist, and that’s how he realized the importance of a community - when he’s with his community of riders, very strong riders that could offset his weaknesses and vice versa. And from this, he now is helping other professionals and entrepreneurs, like you, build not just an audience, but a community.Tune into this week’s episode about what really is a community and how it could help you grow individually and personally, how to build a community with a clear and specific purpose and structure, why he recommends starting with a micro-community with a micro-niche to be referable, and why you should consider moving your community away from a rented land platform, such as LinkedIn.Quotes: “Being that vulnerable when you're in that community is extremely important, and being a community member when somebody can open up to you and share that vulnerability to support them is key.” (2:26-2:35) “Build a community, not an audience.” (02:37-02:39) "Here's the fact, your business ideas can be copied. My business ideas, Michelle's ideas can be copied, but that community you build around it cannot be copied." (04:25-04:35) “The purpose has to be motivating, it has to be fun, it's got to be an adventure.” (9:15-09:23)“Everybody has a different mission that matters." (10:56-10:59)“A purpose needs to be very specific. So it's got to be clearly picture of who you're going to serve in this community, what will be done together, and what we'll be mastered together." (8:53-09:03)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and space where he connected and felt confident to focus on building his brand and a consultancy firm.Steven’s journey started in the financial industry then moved to the cannabis space for more than a decade which he landed through LinkedIn. But while being employed, Steven explained that he always had this drive in him - the drive to want to do something more and write his own path.Tune into this week’s episode about the transition from the corporate world to entrepreneurship and thought leadership, how he found the confidence to go out on his own and write his own path, and how he started building his own personal brand as himself, literally  Quotes: “I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence” (4:31-4:43) “Start now, right. Start now, and just find something you're passionate about, you want to be known for. And LinkedIn is a place.” (11:00-11:08) "This is much more powerful than just a lead generation tool or a 'find a job' tool, okay. There's a lot more to this platform." (13:39-13:47) “Once I started to show up and realize, I said, ‘Steve, you have more to talk about. And you have more to say. So you're going to have to say it.’ And then I started to talk about more stuff.” (18:43-18:45)“I think, "As you build your personal brand, you're developing yourself as an individual. And really focusing on you and trying to give the best of you to the world." (19:01-19:11) “I've always known I had this inside, but for some reason, whether that was childhood, problems, or other different things, I suppressed it, right? But then also, which led to misery, which led to depression, which led to anxiety, which led to not a happy life. And as soon as I stopped suppressing all of that and started believing in myself more and being more of myself, things changed." (28:42-29:07)“If you're going to go build a personal brand, and you're going to put yourself out there, you better damn well know who you areBECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“It's not that you have to have so much experience, or someone amazing promoting you. You just need to know how,” explains Lisa Simone Richards, Visibility Strategist. Lisa works with coaches that are struggling to grow their audiences to get more exposure and visibility for their businesses. She teaches clients how to navigate the three mediums of content consumption, the ABCs of visibility, and the dos and don’ts of podcast pitches.  Many entrepreneurs mistakenly think that they need a big fancy PR firm or decades of experience for their content to be featured in popular media. But the truth is that with the right networking, anyone can gain access to platforms like magazines, popular websites, podcasts, and even television shows. According to Lisa, it is important to start small and understand that it’s unlikely you’ll be featured on Good Morning America right away. Start with pitching to small local television shows, being interviewed on your friend’s podcast, writing a piece for a smaller blog, then work your way up to larger platforms. When you go back to the basics of creating the ABCs of visibility (awareness, buzz, and credibility) for yourself and your brand, bigger and bigger opportunities will become available to you.  Tune into this week’s episode about growing your audience and getting more PR for your personal brand business. Learn how to get exposure through written, audio, and visual media and get an understanding of the ABCs of visibility.  Quotes• “We need to be focusing on visibility and making sure every single week we see that follower number and email list grow. It is important that we're not just selling to the same few people over and over again, but expanding our audience.” (4:36-4:46)• “It's not that you have to have so much experience or someone amazing promoting you, you just need to know how. And once you learn how you can do it over and over again.” (7:01-7:11)• “Your ideal client has their preferred way of consuming content. And through this ladder of publicity, we're going to hit each of the three ways. So no matter how they like to learn, you're able to get in front of them.” (10:13-10:22)• “Who's someone that’s doing something similar to you, but is three to five steps ahead? Where are they getting featured? That could be a great place to get started. Just come at it from a different perspective.” (19:49-19:58)• “You can be strategic and intentional with your relationships, but really use themBECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“You don't grow for the stimuli you've already survived, you grow for the circumstances you have yet to encounter.", emphasizes Mike Phillips, an expert marketer and content creator, and professional weightlifter. In this episode, Mike talks all about growth mindset and #musclemarketing, and the three layers to achieve and apply a growth mindset, not just in marketing or business, but in any aspect of life.December 2020, during the lockdown, was when it all started for Mike in the marketing and content-creating space, and then it just grew rapidly from there. He started by posting content on his LinkedIn feed daily, observed what works and does not work, and worked his way to be an expert in growth mindset and marketing from the sales and engineering field of work.Tune into this week’s episode on why marketing isn’t something you do for the present but as an investment for the future. Quotes:“Trying to grow as individuals, as personal growth or professional growth, I think it's wise to always look to teachers that do it better than us. Now that could be the creators out there that are absolutely crushing it, but it can also be anything in the world around us. There are plenty of examples in the natural world and in society that engage with these different types of growth, linear, compound, or exponential growth.” (9:01:32-9:23:83) “The first thing you want to train is to train yourself to observe these functions of growth in the world around you” (11:45:16-11:51:55) "So now that's another aspect of growth. We think about the removal of things that are part of the process to encourage growth and things that do matter." (12:17:40-12:42:61) “It's just that growth has seasons. And that we as individuals will also have times of faster and slower growth, but we are still growing.” (13:09:16-13:17:30)“You can learn more from exploring that realm between perceived safe failure and actual maximum ability." (25:17:96-25:26:98)“What do we do to embrace a relationship with failure that will help us accelerate growth?" (27:34:33-27:40:20)“You don't market yourself for something you need today because marketing is a process that takes time. You market yourself for the opportunities you don't know you'll need in the future. You wind up investing and making those deposits in your brand today so that if you do ever need to make a withdrawal, you've already had that BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“To me, social selling is a way that you can network, position yourself as an expert, and actually enjoy the process of selling,” explains Dan Mott, a LinkedIn Social Selling Strategist. Dan started his business to prove to entrepreneurs that selling doesn’t have to be a painful part of running a company. With his extensive knowledge of LinkedIn, Dan teaches people a sales process that they can feel good about and actually enjoy.  Many entrepreneurs hold themselves back during the sales process out of fear of seeming sleazy to potential clients. However, Dan understands that if you actively listen to the needs and wants of your customer base, you will be able to attract the leads you want. By having a genuine conversation with others, you can increase your sales in a strategically non-salesy way. Tune into this week’s episode about social selling and the difference between outbound and inbound sales, the importance of understanding your customer base, and how to nurture your network to create results. Quotes• “Social selling to me is a way that you can connect with people, network, position yourself as an expert, and actually enjoy the process of selling.” (2:49 - 2:59)• “​​Knowing what your customer base cares about, or what will drive them to make a purchase, is critical to increasing those conversions and moving people from followers to leads, from leads to phone conversations, and from phone conversations into paying customers.” (9:13 - 9:33)• “I actually track my lead metrics, which I highly recommend everyone do. Because when you know where the bulk of your leads are coming from, you stop wasting your time on efforts that don't convert.” (30:59 - 31:12)• “Selling doesn't have to suck. Get rid of the notion that sales is this icky thing that you have to do. Don't even call it sales. Call it networking. Just go out, build relationships, and start conversations.” (37:48 - 38:01)• “The most important thing is you need to have fun. You need to enjoy the sales process because if you don't, you will fail.” (38:51 - 38:56)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“I think that personal branding has given me an avenue to spread the word and create awareness for what I'm doing,” explains Stacey Danheiser, founder of Shake Marketing Group.  In today’s episode, Michelle and Stacey talk about how to go from being a successful corporate leader to building a successful personal brand based on your expertise.  Stacey spent years working in marketing for both B2C and B2B companies for years before making the transition to entrepreneurship. Realizing her extensive experience in marketing, Stacey decided to build her personal brand based on her expertise. Shifting into the personal branding space has increased opportunities for Stacey she never would have imagined. Since starting her brand, Stacey has had the opportunity to expand her network, appear on podcasts, and speak at events. By promoting her business and her personal brand separately, Stacey has been able to double her marketing reach. Tune into this week’s episode for a conversation with host Michelle Griffin and special guest Stacey Danheiser about the transition from the corporate world to entrepreneurship. Learn more about how to capitalize on your expertise to build a profitable personal brand business.  Quotes with Stacey Danheiser: • “I got to the point where I questioned what I was doing. I realized that I was selling every single day. And I decided that since I was selling this much internally, I might as well just start my own thing. And that's what I did. That was the impetus for starting my thing.” (4:16-4:32)• “What I realized on this journey is that I needed a company brand and I needed a personal brand.” (6:17-6:30)• “I know that that's really the next stage. For me, that's really the breakthrough piece of the business you have, how do you start talking about your internal struggles, and your external struggles, and that's what connects people because they're like, ``Oh, they're human, they go through all this stuff.” (14:11-14:26)• “My mantra is to always be open to learning. When I think of learning, it's not just consuming information and knowledge, but being able to act on that and experiment. The only way we continue to grow is to realize learning does not stop when school ends. It is a lifelong journey.” (33:32-33:55)• “I think personal branding has given me an avenue to spread the word and create awareness for what I'm doing.” (20:26-20:32)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/