

Own Your Lane™ - Authority Branding and PR for Women Experts & Authors
Michelle B. Griffin
Own Your Lane™ is the podcast of the She’s Visible™ movement, helping accomplished women authors and experts get visible, known, and chosen for what they do best.If you’re an author, speaker, or thought leader who knows you’re ready for more visibility, recognition, and opportunity, but aren’t being seen at that level yet, you’re in the right place.Join your host, TEDx speaker and author Michelle B. Griffin, as we build your authority platform and learn how to become a recognized voice in your field Clarify your personal brand positioning Grow your presence and authority on LinkedIn Leverage PR, podcast guesting, and speaking Stay visible and discoverable in the age of AI Go from credible expert to chosen industry authorityYou’ve already done the work. Now it’s time to be recognized for it.This is where that happens.ABOUT YOUR HOSTMichelle B. Griffin is a TEDx speaker and PR-powered personal brand strategist who teaches women authors and speakers how to position their personal brands, grow visibility, and build authority platforms that get them chosen for speaking, media, and podcasts.As the founder of She's Visible,™ Michelle helps established women experts gain visibility through PR, LinkedIn, and AI search. With a master's degree in PR and 20+ years in communications, her work has been featured in Forbes, Entrepreneur, Inc., Success, and Authority magazines. She is the author of Position Yourself and The LinkedIn® Branding Books.When she's not helping women get recognized, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels.CONNECT WITH MICHELLE Website: MichelleBGriffin.com LinkedIn: linkedin.com/in/michellebgriffin She's Visible: ShesVisible.comARE YOU VISIBLE IN AI SEARCH? Download the Recognition Ready™ AI Visibility Guide for Experts https://michellebgriffin.com/aivisibility/© Michelle B. Griffin | ShesVisible.com | Own Your Lane™
Episodes
Mentioned books

Aug 30, 2024 • 28min
How to Love Networking and Marketing Yourself As An Introvert with Brenda Meller
Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities.The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.Join host Michelle B Griffin as Brenda shares her story of "owning her lane" and how she successfully markets and grows her LinkedIn coaching and training business as a self-described "introvert."We'll share actionable tips for getting out there and leveraging your unique strengths to become visible while marketing yourself and your business.LINKSConnect With Brenda Meller on LinkedInMeller MarketingBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Aug 16, 2024 • 27min
How to Define Your Niche for Your Personal Brand and Uniquely Stand Out With Natalie Hales
Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve?Join host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field.Learn how Natalie carved out her differentiation to be the ONLY brand strategist in her field and how you can do the same.Two brand strategists walk you through the foundational steps to being noticed, known, and remembered. We'll chat about her story and how to:🔍 Narrow Lane for More Visibility🏆 Brand Yourself for Better Engagement📈 Tell Your Stories for Optimal ConversionsBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Aug 2, 2024 • 20min
How to Premium Position Yourself for Next-Level Visibility Opportunities With Shari Biery
Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership.Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to set herself apart in the health and wellness coaching field.Shari was ready to bet on herself with her It's Your Turn, published in October 2024; she knew her brand and professional story needed to better align with her new role as an author and keynote speaker.Today, we'll chat about her journey of building her business, personal brand, and thought leadership, and she'll share her invaluable tips and insights I know you'll find empowering and actionable.LINKSShariBiery.comIt's Your Turn Book - publishing September 2024BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Jul 19, 2024 • 29min
How to Guest On LinkedIn Live Stream Shows and Skyrocket Your Visibility: A Step-by-Step Guide With Gillian Whitney
Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals.It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast-track you to landing your first guest spot. Join host Michelle B Griffin and Gillian Whitney, 4x author, LinkedIn Live strategist, and Business Book Coach, on pitching yourself as a guest on LinkedIn Live shows.Gillan’s new book, "LinkedIn® Live Guest Mastery," shares her best secrets for leveraging the power of LinkedIn Live to grow your business so you can confidently make a lasting impact on your audience.You'll learn how to:• Choose the right shows to showcase your expertise• Prepare for your interviews like a pro• Engage with the host and audience in real-time• Repurpose your appearances into valuable content• Build lasting relationships with hosts and fellow guests• And so much moreLINKSConnect with Gillian Whitney on LinkedInGillian's LinkedIn Live Stream Guest Mastery BookFind LinkedIn Livestream ShowsBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Jul 7, 2024 • 17min
How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
Are you considering launching a podcast to boost your visibility, brand, and thought leadership?What high-level considerations, trends, and updates are needed before you launch?Join host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the critical age of AI and attention spans at an all-time low.She'll share all the industry gems so you can get out there and start building your podcast soon, plus grab her newsletter for industry tips and resources.LINKSConnect with Traci Deforge on LinkedInProduce Your Podcast WebsiteBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Jun 14, 2024 • 34min
How to Charge Your Worth, Quit Underselling Yourself and Make More Money As a Women Expert Entrepreneur with Chella Diaz
Here's a hard truth: Women Entrepreneurs >>> You are underpaid... it’s time to charge your value.Those are the exact words from this week's guest, Chella Diaz, who's on the same mission: to help women entrepreneurs become visible, get highly paid, and create the businesses and lives they desire and deserve. Learn the 3 Steps to Increase Your Fees Confidently(𝘴𝘰 𝘺𝘰𝘶 𝘴𝘵𝘰𝘱 𝘰𝘷𝘦𝘳𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨, 𝘶𝘯𝘥𝘦𝘳𝘷𝘢𝘭𝘶𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘨𝘪𝘷𝘪𝘯𝘨 𝘢𝘸𝘢𝘺 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩)on how to know, charge, and raise your fees as a woman in business.I've also been there many times and have learned so much from Chella, who believes that women overthink things, undervalue our service, and give away too much. It's time to put ourselves at the top of the list. LINKSConnect with Chella Diaz on LinkedInListen to Chella on my recent LinkedIn Audio Event BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

May 31, 2024 • 25min
How this Female Founder Is Building Her Personal Brand Growing Two Successful New Businesses With Brittany Perez
Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.Today, I'm highlighting one of my clients, Brittany Perez, a nurse practitioner with a doctorate in clinical nursing, who shares her journey of launching two successful businesses and growing a dedicated team.This month marks the one-year anniversary of her latest venture, MELA Medical Spa, which has seen phenomenal growth thanks to her go-getter drive and commitment to betting on herself. Today, we'll chat about her journey of building a personal brand, business brand, and thought leadership, and she'll share her invaluable tips and insights.Takeaways:Action-Oriented Mindset: How her drive and goal-setting have been crucial to her success.Building Confidence: Stepping out of her comfort zone helped her build the confidence needed to succeed.Collaboration: Networking and supporting others in the industry are vital for growth.Personal Branding: Using social media effectively, blending professional achievements with her personality.Vision for Growth: Aim for ten locations in ten years with the right team and processes in place.Balancing Roles: Managing multiple roles with a clear plan to avoid burnout.PR and Publicity: Clear messaging and positioning for national recognition through podcasts and media mentions.Believing in Yourself: Encourages women to believe in themselves, take action, and seek mentorship for continuous learning.Enjoy this episode on Brittany's inspiring journey and actionable tips for building a successful personal brand and business.LINKSBrittany Perez on InstagramMELA Medical SpaMethod Aesthetics AcademyBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

May 17, 2024 • 33min
Finding The Brand Inside of You (for Fast Results) With Leigh Maneri
It's another series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership.This week's episode features a recent client, Leigh Maneri, who shares her journey on finding the brand inside you, digging deep, connecting all the dots with all that makes you you, and getting out there with your gifts and genius.We discuss:Clarity in Branding: Discover how Leigh overcame confusion and found a clear direction for her brand with my guidance.Identifying Core Strengths: Learn how our process helped Leigh identify and leverage her unique strengths and experiences.Aligning All of You: Understand how Leigh integrated her diverse branding, operations, and wellness skills into a cohesive brand.Gaining Confidence: Hear how Leigh was confident about successfully leaving her agency job and launching her own business.Seeing Fast Results: Leigh shares how she landed dream clients fast with a clear message and positioning.LINKSConnect with Leigh Maneri on LinkedInLeigh Maneri.comBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

May 3, 2024 • 26min
How to Confidently Pitch (and Get Accepted) On Podcasts: The Step-By-Step Process With Podcast Publicity Expert Alice Draper
Ready for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise.If you're new to podcast publicity, this episode will share the exact process for getting your pitches accepted. Podcast publicity expert Alice Draper, founder of Hustinling Writers, details her best tips and brilliant ideas for handling rejection and follow-ups. Plus, get her strategies to find the perfect-fit podcasts to start pitching. LINKSConnect with Alice Draper on LinkedInHustlingWritersBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Apr 19, 2024 • 31min
How To Land Media & Speaking Opportunities Fast: The Power of a Clear Brand Message With Sarah Anto
It's another episode spotlighting female experts and entrepreneurs building their personal brands and thought leadership.This week we're featuring Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups.Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, confident, and cohesive way to present and position herself to be seen as more than an expert in her space and attract her ideal clients.She details her journey working with me, including how she found fast traction we honed in her unique expertise and thought leadership framework. Sarah shares how her brand positioning, messaging, and thought leadership pillars got her noticed fast---—booking discovery calls and securing media interviews within the first week.Sarah shares her stories and industry beliefs on women in tech, which got traction fast. From media mentions to speaking at the leading stage, Sarah is "proof positive" in the power of clarity, positioning, messaging, visibility, and authority-building foundation and assets.LINKSConnect with Sarah Anto on LinkedInSarahAnto.comRead Sarah's Success Story BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/


