Destination Marketing Podcast
Brand Revolt
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
Episodes
Mentioned books
May 15, 2019 • 41min
2: 5 Mistakes Tourism Marketers Make with Kaitlin Eskelson
In this episode of the Destination Marketing Podcast, Kaitlin Eskelson from the Utah Tourism Association joins Adam and Jordan to talk navigating outside opinions in a marketing position, mistakes in marketing, and Kaitlin's take on the most important component of tourism marketing.
"The Travel and Tourism industry is moving so quickly, we're bound to make mistakes. A lot of what we do is trial and error and I think that, again, going back to that guest experience and having a little bit of humility, it's sometimes just saying 'sorry, we tried our best on that one, it didn't work but we've learned from it and can move forward', I think that's really what people are looking for and what marketing campaigns should be all about. Being authentic, but admitting to when you make a mistake"- Kaitlin Eskelson on making mistakes in marketing.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
May 14, 2019 • 35min
1: The Intro – Why Tourism?
In this Pilot episode, Adam Stoker and Jordan Barker introduce the Destination Marketing Podcast. They explain the purpose of the podcast and preview at a high-level. Topics include the importance of email marketing automation, the future of tourism marketing, marketing attribution for tourism, and why a podcast like the Destination Marketing Podcast needs to exist.
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
