Destination Marketing Podcast

Leah Ross, Executive Director of the Birthplace of Country Music Museum, joins this special episode of the Destination Marketing Podcast on the road to talk to Adam about the city of Bristol, and how the community relies on tourism as a major contributor to their economic structure. Listen and learn how Bristol became known as the Birthplace of Country Music, as well as some of the things you can find not only in the museum, but in their vibrant downtown as well. "I think that one of the things that it does for any organization that partners with a destination organization is it gives a different voice than you have. I think it gives another eye and another perspective." -Leah Ross on the perspective that can be gained by partnering with a destination marketing organization. The Birthplace of Country Music Museum Discover Bristol Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to Franklin, Tennessee. He is joined by Lauren Ward, Vice President of Marketing and Communications at Visit Franklin, at Puckett's, a local favorite restaurant located in downtown Franklin. Listen to hear them talk about Franklin as a destination, as well as some of the challenges they are currently facing in the industry. "Have a plan, make the most of your situation, and then speak into pivot. Speak into those activations in your community. Figure out what those assets are that are going to be desirable for travelers right now, and lean into them. Figure out as a town how you can come together and make this a place that people want to travel right now." -Lauren Ward on strategic planning during a crisis situation Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Leon Downey, Executive Director at Pigeon Forge Department of Tourism, joins the Destination Marketing Podcast to talk about how his destination has been uniquely affected by the recent decline in the tourism industry. As one of the cities closest to the Great Smoky Mountains National Park, Pigeon Forge relies on tourism as a major piece of their economic stability. Listen and learn how they have navigated the challenges presented to them, as well as what they are planning for the months to come.  "I would encourage destinations to do as much research as they possibly can and find a way to ask their guests what's important to them. It doesn't matter what I think, it doesn't matter what they think, it matters what that mom from Cincinnati thinks. Does she feel safe in coming here?" -Leon Downy on the importance of surveying your target audience Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Ann Marie Maher from Prince William County Virginia, joins us to discuss some of the strategies that her destination has used to make the best of the current global situation. Topics include how Covid-19 has affected the county's plans to build an events center, as well as how the Prince William Strong initiative that has been adopted by their community. "People are recognizing that when we join together with a common cause, and we put our resources together, we go further. We get more." - Ann Marie Maher Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Lindsey Norment, Brand Director at Virginia Tourism Corporation, joins this episode of the Destination Marketing Podcast to talk about her destination's unique brand and how they have used it amidst the current global situation. Listen to learn more about how "Virginia is for Lovers" came to be, as well as how they have pivoted their campaign to offer support to local DMO's during the Covid-19 pandemic.  "When I think about this year and these past couple of months, we have had to rewrite our strategy and our plan so many times. The idea of looking at and going back to the research has been absolutely important in figuring out how we can change and shift and work together in that way."  -Lindsey Norment on the importance of collaboration and research in developing their recovery campaign. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Andreas Weissenborn from Destinations International joins us to discuss some of the things that he's been seeing on the global scale in regards to the Covid-19 pandemic. Listen to hear some of his insight and the ways that destinations can best utilize an organization like Destinations International in times like this.  "If the pandemic has taught us anything, it's that we truly are in a globalized networked world. We are all competing for attention at the world stage. The one currency that people need to understand and recognize that is most valuable to a destination is the currency of new talent." -Andreas Weissenborn Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, learn how Utah's ski industry has been affected by the Covid-19 pandemic. Nathan Rafferty, President and CEO of Ski Utah, joins us to talk about his journey into tourism as well as how he has observed Utah's ski industry change drastically over the last couple of months.  "I think that our focus will shrink a little bit, but we need to make sure we stay flexible in case things come back and we are able to host people from greater distances again." -Nathan Rafferty Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Kristen Jarnigan, President & CEO at Discover Long Island, joins us to discuss some of the tactical solutions that her destination has come up with to combat the economic effect of the Covid-19 pandemic. Listen and learn how they have reemphasized the importance of relationships with their stakeholders, and how they have used Bandwango as a tool to help these relationships foster economic growth.   "I think the one thing we should do as destination leaders is throw out the concept that we're tourism leaders. The more we talk about ourselves as tourism entities and we think about everything from a tourism perspective, it limits us. If we pull back the lens and say what does my community need, what do my residents need, and how can my role in bringing in visitors or generating visitation serve that need?" -Kristen Jarnigan on the importance of expanding beyond the tourism industry as a destination marketer Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Gretchen Hall, President and CEO at Little Rock Convention and Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about her journey in the tourism industry and how her past experiences have helped her prepare for the coronavirus pandemic. Topics include the importance of educating your community, as well as how to pivot a campaign to fit a new situation.  "I think we're all doing the best we can. A lot of us have really pulled back in closer to home and we're establishing better relationships with our stakeholders that are definitely going to pay dividends when we start coming out of this. I think we will have many more community partners coming out of this than we had going into it." -Gretchen Hall on creating new community partnerships during the coronavirus pandemic. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we are joined by Amy Schneider, the Director at Visit Columbia, Missouri. Listen to some of the strategies that Columbia has implemented to counteract the tourism and economic effects of the Covid-19 pandemic including their new mask ordinance, as well as how they have pivoted their website to benefit stakeholders during this unique time.  "Now more than ever, people are realizing how important tourism and visitation are to the community. With the events that are getting canceled, they're also realizing that we can be a resource for them and I appreciate the fact that people are now realizing that." Amy Schneider on the realization of the importance of tourism to a community Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.