Destination Marketing Podcast

In this special episode of the Destination Marketing Podcast, Adam is joined by Josh Scheer and Sasha Jackson, the hosts of the Destination Marketing Podcast Network's newest show, Tourism Media Mayhem. Hear what they have to say about media buying in the tourism industry, and get a sneak peek of what you can find on their show. "It really needs to be full funnel. You're going to miss out on opportunities if you're not focused on the top, and you're going to miss out on opportunities if you're not focused on the bottom." -Josh Scheer on the importance of focusing on the entire marketing funnel Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Let's talk about strategy! In this episode of the Destination Marketing Podcast, we are joined by Chris Cavanaugh, President and Founder of Magellan Strategy Group. Listen to learn from his decades of experience in the industry and find out what you can do to increase the effectiveness of your destination's strategy. "Every strategy document needs to be a living and breathing exercise that is continually revisited. Strategy documents shouldn't be stone tablets. There should be opportunities for revisiting and refreshing the strategy every year." -Chris Cavanaugh on the importance of keeping your strategy fresh. Magellan Strategy Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, we are joined by Jake Steinman, founder and CEO of travelAbility. Listen to learn about his foundation and how your destination can take steps towards becoming more accessible to those with disabilities. "Our role is to help destinations prepare their industries for people with disabilities so that they will enjoy it more, and that they'll have accurate expectations of when they are there." -Jake Steinman Check out travelAbility: https://travelability.net/ Apply for an eTSY award: bit.ly/eTSYAwards2021 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam highlights some of the shows that can be found in the Destination Marketing Podcast Network. Listen to learn more about the network and preview samples from some of the most popular shows. Influencer Marketing for Destinations Tourism Media Mayhem The Hola Laredo Podcast The Inner Coastal Podcast Apply for an eTSY award: bit.ly/eTSYAwards2021 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we are joined by Tracey Welsch, General Manager at Red Mountain Spa. Listen to learn how they are handling a shift in their target audience, and how something as simple as a cheeseburger has been an important element in the transformation of their brand.  "Remain true to your brand. Remain true to what you do the very best. As long as you have that nailed down, I think the transition of audience will follow easily." -Tracey Welsh Red Mountain Resort: https://www.redmountainresort.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Rilee Buttars, CEO & Co-Founder at Dónde, joins us to talk about how her company is changing the way that consumers save for travel. Listen to learn more about Dónde and why it is such a unique innovation in the industry. "We wanted accessibility and a broad range of options for any type of traveler. If you want to go to Disneyland, awesome. If you want to go visit your grandma for her 90th birthday, we're going to get you there." -Rilee Buttars Check out Dónde: https://www.godonde.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, we are joined by Timothy Bush, Chief Tourism Development Officer at Spartanburg, South Carolina. Listen to hear his experience with starting a new job during the pandemic, and how Spartanburg has been able to overcome challenges during this unprecedented time. "A brand is not a logo, it's not a tagline, it's about the essence of what a visitor feels when they step into the community." -Timothy Bush Visit Spartanburg - https://www.visitspartanburg.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Adam looks back on how the show has grown over the past two years. Listen to learn how we got started, how the show helped the industry through the coronavirus pandemic, and how it continues to expand and offer new opportunities within the destination marketing industry. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Brianna Francis, Vice President of Marketing Communications at Visit York County, joins this episode of the Destination Marketing Podcast to discuss her role and how tourism in York County has been affected by the coronavirus pandemic. Learn from the strategies that they have utilized to make the most out of everything that can be found within their destination. "The pandemic has offered us an opportunity to really stay with our destination, and say what we can do differently to be successful in a business model, not just in a tourism model" -Brianna Francis Visit York County - https://www.visityorkcounty.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Mike Verret from Verret and Associates joins us to provide some tips and tricks on how to improve your destination's brand messaging and awareness. Listen to learn about some of the successes that destinations such as Lake Havasu, Arizona, and Charleston, South Carolina have had, and how you can apply these brand principles to your own destination. "Clarity of message is more important than any service that you provide because they're not going to see the service if your message to them upfront isn't clear. Once you smooth out that intro message you can start to provide your services. They are never going to get there unless they connect to that crystal clear message that sets you apart from the beginning." -Mike Verret Verret and Associates: https://www.verretandassociates.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.