Destination Marketing Podcast

In this week's episode of The Destination Marketing Podcast, Adam interviews Stacie Granum, the Chief Strategy Officer at Visit Rapid City. They discuss destination stewardship and the steps that Visit Rapid City has taken to improve its community and tourism economy. Stacie emphasizes the importance of involving the community in the destination planning process and shares how they changed the terminology from "sustainability plan" to "stewardship plan" to better resonate with stakeholders. "How are we going to care for this place so that in the long run, we've got a very solid tourism economy but we've got a healthy community? Happy residents, happy visitors." -Stacie Granum Visit Rapid City Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

The chief marketing officer of Visit Panama City Beach, Jayna Leach, joins Adam to discuss inclusivity in destinations. She shares the positive changes she has seen in her destination because of its “Fun for All” campaign, an inclusive initiative that prioritizes accessibility and fun for all. She also touches on the power of influencers and how to incorporate them into your marketing strategy. "I think it is being very authentic to your destination and...having that information I think for us it wasn't so much a campaign, but we wanted it to still be on-brand. And so "Fun For All" really means fun for every single person that comes to the destination." - Jayna Leach Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Executive Director Nichole Farley of Explore Butte County joins Adam to delve into the concept of working with your community — and the power of having a seat at your destination’s table. They discuss why destinations struggle to get locals to see value in the DMO, and what destination marketers can do to fix that perception. "I would say, as a young professional in the industry, don't be afraid to sit at the table within your own organization. I remember as an intern, starting out in the tourism space, sitting at the table for board meetings and not being afraid to speak up." -Nichole Farley Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Melyssa Reeves, CEO of Visit Vacaville and soon-to-be President of DMA West, joins Adam to explore her journey through the tourism industry. They touch on her highlights at Visit Vacaville, her upcoming role at DMA West and the importance of nurturing industry relationships. DMA West “...It was kind of a scary proposition, but has turned out to be one of the greatest things that I’ve been able to do in my career. [I’m] so blessed for those relationships and just the support that I’ve gotten. I think we all support each other really well in this industry, so I think building those relationships is key.” - Melyssa Reeves Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Amir Eylon, the president and CEO of Longwoods International, joins Adam for today's episode. Amir talks about what he's seeing in the travel industry according to Longwoods International's data and he also touches on generative AI and its potential use as a travel-planning tool. Longwoods International "[In the US] we’re still seeing record-level pent-up demand. Nine out of ten American travelers still tell us they have plans to go somewhere in the next six months. Now that’s taking us into the back-to-school season, you know, where it’s now past summer vacation. So, this is exciting.” - Amir Eylon, President and CEO of Longwoods International Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Don Welsh, the president and CEO of Destinations International, sat down with Adam at Annual Convention for a catch-up on all things DI. Find out which issues and topics the organizations will focus on this year, as well as what Don’s most excited about when it comes to Annual Convention. Destinations International “...Nothing replaces the importance of our people in this industry being together, face to face, talking about big, complex issues and also at the same time having enough time socially to forge new and existing relationships.” - Don Welsh Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of The Destination Marketing Podcast, Adam sits down with Renée Areng, President and CEO of Explore Brookhaven, Georgia. Renée details the process of putting together a brand from scratch and how they launch it amid the coronavirus pandemic. She talks about some of the challenges they faced and why working with an expert in the field helped them to build a better brand. Explore Brookhaven To learn more about today's sponsor Bandwango, please visit www.bandwango.com/dmp Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On this week’s episode of The Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Annual Convention. He is joined by Chad Kearns, Vice President and Lead Practitioner at Fired Up Culture, to talk about the importance of culture in organizations. They discuss how culture starts with relationships and communication - not just values displayed on a wall. They also touch on the Birkman Assessment, a tool used to identify workplace personality traits; they explore how utilizing the assessment can impact a company’s culture and why understanding individual team members’ needs is so important. "Culture starts with relationships. How do we communicate with each other? How do we work with each other? How do we respect each other? What are the norms of the organization? Culture's not the values on a wall, it's how we treat each other." -Chad Kearns Fired Up Culture The Tourism Teacher Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Barbara Karasek, CEO and Co-Owner of Paradise Advertising joins Adam on this episode of the Destination Marketing Podcast to talk about her experience stepping into a leadership role at an advertising agency. Adam and Barbara also discuss how they anticipate change with the rise of generation alpha into the workforce and why it’s critical to keep this demographic in mind.  “For those destination marketers who just look at travelers and their travel behavior, they’re missing the boat. We have to look at consumers who choose to travel, and it’s really the consumer’s focus. We have to understand the who in order to reach them.” -Barbara Karasek Learn more about Paradise Advertising here! To learn more about today's sponsor Bandwango, please visit www.bandwango.com/dmp Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Ryan Jones, the director of digital marketing at Relic, joins Adam to discuss the many ways destinations can leverage digital marketing. They explore the importance of creating compelling content that resonates with the target audience and discuss how to optimize SEO to boost organic reach. Ryan and Adam dive into how digital marketing can play a vital role in supporting owned media efforts and building an audience. Ryan also provides practical tips and real-world examples, helping destinations understand the nuances of digital marketing and its potential impact on their growth. "The problem with relying so much on the stats is that you’re maybe not looking at the holistic view of how your ads are performing by just looking at — we had this many impressions and this many clicks. That’s fine but if you’re not looking at the bounce rate or the landing page, those are all integral parts into having your ad being a little bit better, performing well and actually getting some of those desired actions." -Ryan Jones Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.